Brand Marketing Specialist

As a Brand Marketing Specialist at Aero Armour, you will play a crucial role in enhancing brand visibility, driving growth, and connecting with audiences through innovative marketing strategies. Your responsibilities will include developing and executing brand strategies, managing influencer relationships, and overseeing creative campaigns to elevate the brand's presence. You will assist in crafting comprehensive brand strategies and ensuring brand consistency across all marketing channels. Identifying, vetting, and establishing partnerships with influencers on platforms like Instagram, YouTube, and TikTok will be a key aspect of your role. You will also negotiate contracts, manage influencer collaborations, and analyze campaign performance to align with brand goals and measure ROI effectively. Collaborating with content creators and graphic designers, you will develop high-quality promotional materials and manage creative marketing campaigns that integrate influencer partnerships. Market research and trend analysis will be essential to identify emerging trends in influencer marketing and adjust campaigns based on competitor strategies. In terms of social media management, you will oversee content planning and strategy in collaboration with influencers, tracking engagement metrics to optimize future campaigns. Supporting influencer-driven brand events, product launches, and promotional activities will be part of your responsibilities, ensuring alignment with the brand's image and goals. Your role will also involve preparing detailed reports on influencer partnerships and marketing campaign performance, providing actionable insights to refine strategies and improve outcomes. Required qualifications include a Bachelor's degree in Marketing, Communications, Business, or a related field, along with 1-3 years of experience in brand marketing or influencer marketing roles. Strong negotiation, communication, and relationship-building skills are essential, along with proficiency in digital marketing tools and analytics platforms. Preferred qualifications include experience with influencer marketing platforms, knowledge of SEO/SEM, Google Ads, and social media advertising, as well as familiarity with graphic design tools for content creation. Aero Armour offers a competitive salary, opportunities for career growth, a dynamic work environment, and additional benefits like performance bonuses and paid time off. Join us and be a part of our exciting journey in brand marketing and influencer collaboration!,