Brand Marketing Lead

One Impression is India's largest and first of it's kind Full-Stack IMaaS (Influencer Marketing as a Service) Platform. We help brands manage high-impact influencer marketing campaigns. We are active in over 12 countries including India, the U. S. , Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in 10+ languages.

About The Role

We are looking for a dynamic and creative Brand Marketing Manager to lead our brand storytelling across digital platforms. This role blends creativity with strategy — you’ll be the voice of our brand across Instagram, YouTube, and other social channels, while driving growth through influencer and performance-led campaigns. If you’re passionate about content, have a strong aesthetic sense, and can move seamlessly between creative and data, we’d love to meet you.

Key Responsibilities:

• Social Media Strategy & Management
  

Lead the development and execution of content strategies for Instagram, YouTube, and other platforms
Ensure consistent brand storytelling across channelsMonitor trends, platform updates, and audience insights to stay ahead of the curveManage content calendars and oversee posting schedules

• Content Creation & Visual Aesthetics
  

Conceptualize, script, and execute visually appealing photo and video content
Collaborate with internal creatives or external production teams for content shootsMaintain a high-quality, consistent brand aesthetic across all visual formatsSupervise editing, design, and final output to ensure brand alignment

• Influencer & PR Marketing
  

Identify and engage with relevant influencers and creators to drive reach and credibility
Build strong, long-term influencer relationships for sustained partnershipsPlan and execute influencer campaigns with clear KPIs and deliverablesSupport earned media and digital PR outreach efforts

• Agency & Vendor Management
  

Liaise with creative, media, and digital agencies to ensure deliverables align with brand vision
Oversee timelines, budgets, and quality controlCoordinate cross-functional collaboration between internal teams and external partners

• Growth Marketing & Analytics
  

Work with growth and performance teams to align brand campaigns with growth objectives
Support performance marketing with compelling creatives and contentTrack brand-related metrics like engagement, reach, sentiment, and conversion impactUse data to continuously optimize creative strategies

• Creative Campaigns & Strategic Planning
  

Lead ideation and execution of 360° brand campaigns, launches, and seasonal moments
Bring fresh, innovative thinking to the table while maintaining brand consistencyDevelop content strategies tailored to target personas and campaign objectives

• Webinar & Community Engagement (Good to Have)
  

Plan and execute webinars, virtual events, or community-building contentWork with experts, collaborators, and hosts to amplify thought leadership

What we are looking for:

• Strong experience with Instagram, YouTube, and visual-first platforms
• Excellent content instincts and a strong eye for aesthetics
• Hands-on experience in influencer marketing & digital PR
• Strong project management and cross-functional collaboration skills
• Growth mindset and data-driven thinking
• Bonus: Experience with brand-led webinars or live events