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Brand Marketing Lead

Brand Marketing Lead

ONE Impression

1 - 3 years

3 - 5 Lacs

Gurugram

Posted:1 week ago| Platform:

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Skills Required

Brand campaigns Marketing Manager Marketing analytics Media strategy Social media Project management Brand marketing Strategic planning Manager Quality Control Management

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a dynamic and creative Brand Marketing Manager to lead our brand storytelling across digital platforms. This role blends creativity with strategy you'll be the voice of our brand across Instagram, YouTube, and other social channels, while driving growth through influencer and performance-led campaigns. If you're passionate about content, have a strong aesthetic sense, and can move seamlessly between creative and data, we'd love to meet you.

Key Responsibilities:

Social Media Strategy & Management

Lead the development and execution of content strategies for Instagram, YouTube, and other platforms

Ensure consistent brand storytelling across channels

Monitor trends, platform updates, and audience insights to stay ahead of the curve

Manage content calendars and oversee posting schedules

Content Creation & Visual Aesthetics

Conceptualize, script, and execute visually appealing photo and video content

Collaborate with internal creatives or external production teams for content shoots

Maintain a high-quality, consistent brand aesthetic across all visual formats

Supervise editing, design, and final output to ensure brand alignment

Influencer & PR Marketing

Identify and engage with relevant influencers and creators to drive reach and credibility

Build strong, long-term influencer relationships for sustained partnerships

Plan and execute influencer campaigns with clear KPIs and deliverables

Support earned media and digital PR outreach efforts

Agency & Vendor Management

Liaise with creative, media, and digital agencies to ensure deliverables align with brand vision

Oversee timelines, budgets, and quality control

Coordinate cross-functional collaboration between internal teams and external partners

Growth Marketing & Analytics

Work with growth and performance teams to align brand campaigns with growth objectives

Support performance marketing with compelling creatives and content

Track brand-related metrics like engagement, reach, sentiment, and conversion impact

Use data to continuously optimize creative strategies

Creative Campaigns & Strategic Planning

Lead ideation and execution of 360 brand campaigns, launches, and seasonal moments

Bring fresh, innovative thinking to the table while maintaining brand consistency

Develop content strategies tailored to target personas and campaign objectives

Webinar & Community Engagement (Good to Have)

Plan and execute webinars, virtual events, or community-building content

Work with experts, collaborators, and hosts to amplify thought leadership

What we are looking for:

Strong experience with Instagram, YouTube, and visual-first platforms
Excellent content instincts and a strong eye for aesthetics
Hands-on experience in influencer marketing & digital PR
Strong project management and cross-functional collaboration skills
Growth mindset and data-driven thinking
Bonus: Experience with brand-led webinars or live events

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Brand Marketing Lead