Job
Description
As a Brand Leader at Airtel, you will play a crucial role in building brand love and trust in the challenging telecom industry. Your primary focus will be on fostering authenticity, courage, responsibility, and care within the organization to establish a strong leadership foundation that resonates with customers. Authenticity is key in gaining trust, starting from aligning your actions with your values and staying true to your roots. By being authentic, you can cultivate a sense of credibility and reliability among customers, essential for long-term brand success. Courage is another essential trait for effective leadership. It involves making difficult decisions for the greater good, even when they may not be popular. Embracing courage allows you to confront challenges head-on, take accountability for mistakes, and lead with integrity. Responsibility and care go hand in hand in effective leadership. A true leader takes responsibility for their actions and genuinely cares for the people they lead. By connecting with your team on a personal level and demonstrating genuine concern, you can build a strong foundation of trust and loyalty. Airtel has embraced these leadership principles in its brand-building journey. Initiatives like the Open Network and Open Telco showcase the company's commitment to transparency and proactive communication with customers. By acknowledging faults, responding to feedback, and making audacious promises, Airtel has strengthened its brand perception and customer trust. As an experienced brand leader, you will have the opportunity to make a significant impact on the Airtel brand across various industries, including Mobility, DTH, and Broadband. Your role will involve driving creativity, taking decisive actions, and effectively managing people and relationships to enhance brand perception and engagement. If you are a creative and passionate individual with a high bias for action and exceptional interpersonal skills, Airtel offers you the chance to lead strategic brand initiatives and collaborate with diverse partners to reach millions of consumers every day. Your expertise in communication, channel optimization, and team collaboration will be instrumental in setting industry benchmarks and delivering impactful brand experiences across multiple touchpoints. With a minimum of 6-9 years of work experience, including 4-5 years in core brand management, and an MBA from a Tier 1/2 institute, you are well-equipped to take on the challenge of shaping the future of the Airtel brand. Join us in our mission to create authentic, courageous, and customer-centric brand experiences that resonate with millions of users nationwide.,
