Job Description: As the Lead for Brand Marketing in the Undergraduate Team at Masters Union, you will be responsible for shaping and executing innovative brand strategies that enhance the institution’s visibility and reputation among prospective students and key stakeholders. You will lead a dynamic team to develop creative campaigns, manage digital presence, coordinate events, and drive engagement across multiple channels. This role requires strategic thinking, strong leadership, and a passion for storytelling that resonates with young audiences. Key Responsibilities: Develop and implement brand marketing strategies aligned with Masters’ Union’s vision. Lead digital marketing efforts, including social media, content creation, and SEO. Plan and execute campus events, webinars, and outreach activities to boost brand awareness. Collaborate with internal teams (Admissions, Design, Content) to ensure consistent brand messaging. Monitor brand performance and optimise campaigns based on data insights.
Role & responsibilities Programme Strategy & Leadership Drive the overall vision, strategy, and execution of Design Programmes . Work with leadership to set programme KPIs including admissions, student outcomes, placements, and brand positioning. Ensure industry relevance and global competitiveness of all programme offerings. Curriculum & Pedagogy Development Develop and deliver cutting-edge curricula in UI/UX, Product Design, Interaction Design , and related areas. Embed live projects, case studies, industry mentorship, and labs into the learning journey. Continuously update curriculum to reflect emerging trends and technologies in design. Industry & Faculty Engagement Onboard leading design professionals as faculty, adjuncts, and mentors. Build partnerships with corporate, design studios, and creative agencies for projects, internships, and placements. Strengthen Masters Unions network and brand in the design ecosystem. Candidate Profile Educational Background: Professional degree in Design (UI/UX, Product Design or related fields) from a reputed institution. Experience: Minimum 6 years of professional experience , with proven leadership roles in corporate or high growth startups . Strong exposure to design strategy, product development, innovation, and team leadership . Prior exposure to academia, programme design, or mentorship is preferred but not mandatory. Excellent stakeholder management, communication, and leadership skills. A passion for shaping the future of design education in India.