Brand Marketing Lead

Job Overview

The Brand Marketing Lead will be responsible for developing and executing comprehensive brand strategies that enhance brand awareness, drive customer engagement, and support business growth. This role requires a creative and analytical thinker with a deep understanding of the Direct-to-Consumer (D2C) landscape.

Key Responsibilities

• Category Leadership: Drive awareness and adoption of a new and evolving category, positioning Ree Paired as an industry leader.
• Marketing Strategy: Design and implement innovative marketing strategies that align with our brand vision and drive growth.
• Campaign Leadership: Strategize, manage, and optimize end-to-end campaigns across multiple channels to achieve marketing and business objectives.
• Performance Marketing: Take charge of performance marketing efforts, focusing on scaling paid channels (Google Ads, Facebook, Instagram, etc.) and driving measurable results.
• Brand Development: Enhance brand narrative through compelling storytelling and a customer-centric approach.
• Analytics & Insights: Leverage data to optimize campaign performance, ensuring every rupee spent delivers maximum ROI.
• D2C Expertise: Apply deep understanding of the D2C landscape to refine the customer experience and identify growth opportunities.
• Cross-functional Collaboration: Work closely with design, tech, and sales teams to align marketing efforts with company goals.
• Budget Oversight: Manage the marketing budget effectively to ensure optimal resource allocation.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
• Minimum 4+ years in marketing, with a proven track record in the D2C space and prior work experience working with agencies.
• Demonstrated expertise in scaling paid campaigns and optimizing metrics like Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
• Strong strategic thinking, creativity, and adaptability to thrive in a fast-paced environment.
• Proficiency in tools like Google Analytics, Meta Ads Manager, CRM platforms, and marketing automation software.
• Excellent leadership, project management, and communication skills.