Brand Marketing Lead

Brand Marketing Lead

Dept: Marketing

Location: Onsite, Chennai

Roles & Responsibilities:

A. Brand Strategy & Positioning:

• Develop and implement a comprehensive brand strategy tailored to the Indian market.
• Position Twin Health as a premium provider of metabolic health solutions, with a strong focus on the Diabetes & Metabolism Balance program.
• Identify and analyze consumer insights to refine brand messaging.

B. Digital Marketing & Campaign Execution:

• Plan and oversee multi-channel digital marketing campaigns, including social media, email, SEO, and paid ads.
• Create content strategies that resonate with HNIs and promote Twin Healths value proposition beyond diabetes reversal.
• Lead content writing efforts across digital channels—blogs, ads, website, emailers, and campaign creatives—to ensure compelling, clear, and high-impact communication.
• Manage and grow social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) through consistent content planning, posting, engagement, and community management.
• Measure and optimize campaign performance using data analytics.

C. Customer Engagement & Experience:

• Enhance customer journey touchpoints to build trust and loyalty.
• Lead initiatives to boost engagement through personalized messaging, success stories, and interactive content.

D. Collaboration & Team Management:

• Work closely with product, sales, and creative teams to ensure brand consistency.
• Liaise with external agencies for content creation, media buying, and event management.
• Provide guidance and mentorship to junior brand and marketing team members.
• Manage collaboration with designers and oversee creative output to align with brand goals.

E. Market & Competitive Analysis:

• Monitor industry trends and competitor activities to identify growth opportunities.
• Use market insights to recommend innovative branding initiatives and product offerings.

Skills & Requirements:

• 4 to 5 years of experience in Brand & Content Marketing with strong exposure to digital marketing.
• Proven experience in content writing—long-form, short-form, and campaign-specific.
• Hands-on experience in social media management and community engagement.
• Creative, energetic, and outgoing personality.
• Ability to collaborate with cross-functional teams.
• Experience handling a team of designers.

sreeramulu.r@randstand.in