Brand Manager - Skincare, D2C, E commerce

Brand Manager

Location: Andheri (E)

Company Description:

LuxaDerme is a premium Korean skincare company located in Mumbai. We specialize in clean and clinically proven formulas, with over 90% naturally derived ingredients. Our products are EWG compliant, using green grade ingredients, and we are PETA certified vegan. Additionally, LuxaDerme is a plastic negative company and committed to donating 1% of our profits to the planet.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop and implement a comprehensive brand strategy that aligns with global brand guidelines while adapting to the unique needs of the Indian market.

- Define the brand positioning, unique value propositions (UVP), and key messaging for premium skincare products.

- Conduct market research, consumer insights, and competitive analysis to understand trends, preferences, and emerging opportunities.

Product Portfolio Management:

- Manage the brand’s product portfolio, ensuring alignment with market demand and company objectives.

- Oversee new product launches, ensuring proper positioning, go-to-market strategies, and marketing plans.

- Monitor product performance, sales data, and customer feedback to optimize product offerings and customer satisfaction.

Campaign Management:

- Plan, develop, and execute integrated marketing campaigns to build brand awareness and drive sales across multiple channels (e-commerce, retail, social media, influencers, etc.).

- Work with creative teams to develop impactful visuals, content, and communications for campaigns.

- Manage influencer marketing programs, ensuring that brand collaborations align with brand values and target audience.

Digital & Social Media Marketing:

- Oversee social media marketing strategy across platforms (Instagram, Facebook, YouTube, etc.) to enhance brand visibility and engagement.

- Collaborate with digital marketing teams to optimize paid campaigns, including Google Ads, Amazon Ads, and social media ad spends.

- Drive e-commerce sales growth by optimizing the brand’s presence on key online platforms like Nykaa, Amazon, and Flipkart.

Brand Partnerships & Public Relations:

- Build and maintain strategic relationships with key stakeholders, including influencers, celebrities, and beauty professionals.

- Manage public relations and media outreach to increase brand recognition and credibility in the Indian market.

- Drive collaborations with premium retail partners and beauty salons to increase brand presence in offline channels.

Market Insights & Analytics:

- Monitor and analyze market trends, consumer behavior, competitor activities, and industry developments to drive brand strategy and decision-making.

- Track and report on key performance indicators (KPIs) such as brand awareness, customer loyalty, and sales growth.

Qualifications & Requirements:

Experience:

• Minimum 5+ years of experience in brand management, preferably in the beauty, skincare, or FMCG sectors.
• Proven experience in managing premium or luxury brands, with a deep understanding of the Indian skincare market.
• Strong track record of successful digital marketing campaigns, influencer collaborations, and e-commerce growth.

Education:

• Bachelor's degree in Marketing, Business, or a related field. MBA or equivalent is a plus.

Skills & Competencies:

• Strong understanding of the Indian beauty and skincare landscape, consumer behavior, and trends.
• Excellent project management, organizational, and multitasking skills.
• Strong creative mindset, with the ability to develop innovative ideas that resonate with target consumers.
• Data-driven approach to decision-making with the ability to interpret and act on marketing analytics.
• Proficient in digital marketing tools, social media platforms, e-commerce, and content management systems.
• Strong communication, presentation, and interpersonal skills.