Brand Manager

Brand Marketing Manager, APAC – E-commerce

We’re seeking a seasoned Brand Marketing Manager to take our APAC e-commerce brand presence to the next level. This role goes beyond campaign execution—it’s about shaping the full brand experience, leading a talented team, and influencing business growth across diverse markets.

What you’ll do:

• Own regional brand strategy and positioning across Asia-Pacific markets

• Lead and mentor a team of six, fostering collaboration, creativity, and performance

• Develop 360° integrated campaigns across paid, owned, and earned channels

• Guide messaging and content strategy to ensure brand consistency and cultural relevance

• Partner with Creative, Product, Merchandising, CRM, and Performance Marketing to connect brand-building with business outcomes

• Collaborate with regional leadership to align marketing efforts with broader commercial goals

• Manage external agencies, creators, and media partners, ensuring brand voice is amplified through high-impact channels

• Lead market research, consumer insights, and competitive benchmarking to inform strategy

• Oversee brand health tracking, campaign analytics, and reporting for continuous optimization

• Drive cross-functional initiatives that elevate customer experience and foster brand loyalty

• Champion innovation, keeping tabs on emerging trends in e-commerce, digital media, and consumer behavior

What you bring:

• 5–8 years in brand marketing or related roles, ideally within e-commerce, tech, or consumer goods

• Proven people leadership experience and team-building skills

• Deep understanding of APAC regional markets, with sensitivity to cultural nuance

• Strong strategic thinking combined with hands-on execution

• Experience managing large-scale campaigns, budgets, and multiple stakeholder groups

• Confident communicator with excellent project management and presentation skills

• Bonus: Multilingual, multicultural background, or prior experience in global organizations

Why join us?

You’ll play a key role in shaping how millions of customers connect with our brand across Asia-Pacific. We offer ownership, creative freedom, and the chance to make bold moves in a fast-paced digital environment—backed by a supportive team that believes in your vision.