Brand Manager

Company: - Gustora Foods Private Limited

Job Title: - Brand Manager (Marketing & Communications)

Salary Range: - 30,000 - 45,000 per month

Location: - Jaipur (Rajasthan)

Role Overview:

Gustora Foods is on the lookout for a dynamic and creative Brand Manager to join our team! If you have a passion for pasta and a flair for branding and managing gourmet products, this is your chance to shine.

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including Meta Ads, Google Ads, SEO/SEM, marketplaces, email, social media, and display advertising.
• Design, build, and maintain our vibrant social media presence (Facebook, Instagram, LinkedIn, Pinterest) along with an impactful retail presence of Gustora brand.
• Updating product packaging as and when required in accordance with FSSAI guidelines
• Measure and report on the performance of all digital marketing campaigns, assessing against established goals (ROI and KPIs).
• Identify trends and insights, optimize spends and performance based on these insights.
• Manage the brand website and marketplace backend portals for its content, product listings and campaigns, optimize end-to-end consumer funnels and conversion metrics across multiple channels and touchpoints.
• Plan and execute PR events, exhibitions and trade shows along with influencer, affiliate and retention marketing strategies
• Collaborate with agencies (domestic and international) and vendor partners to enhance our brand presence.
• Evaluate emerging technologies such as AI, providing thought leadership and perspective for adoption where appropriate.

Skills:

• Strong understanding of current brand communication concepts, strategy, and best practices.
• Excellent analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Creative mindset with a passion for innovation and growth.
• Stellar written and verbal communication, content creation skills such as Reels
• Proficiency in Microsoft Office tools such as Excel and Outlook are a must.
• Knowledge of Adobe software (Photoshop, Illustrator, Premiere Pro) is preferred.
• Ability to work under pressure and amongst cross-functional team structures

Qualifications:

• Bachelor's degree in marketing, branding, communication, or related field.
• Proven experience (3-4 years) in brand management and digital marketing.

About the Company

Gustora Foods Pvt Ltd

PRODUCT INNOVATION:

Product Innovation is an integral part of our company’s DNA. The recent launches have been:

• Specialty Range: Lasagne, Conchiglioni (jumbo shells), Paccheri, Cannolicchi, Rigatoni and Linguine
• Kids Pasta: available in 24+ exciting shapes, such as plane, cycle, cake, crown, car, trophy, mobile phone, etc.
• Fusilli Tricolore : fusilli pasta made with natural extracts of tomato & spinach
• Pasta made from a variety of Grains: Whole Wheat (Penne, Fusilli, Spaghetti), Quinoa Flour, Multi-millet Flour, Kidney Beans and Chickpea Flour
• 5 Minute Instant Pasta : available in 3 variants (Tomato & Basil, Cream & Cheese, Pesto with Basil)
• Along with Pastas, the company has introduced a diversified range of Italian Sauces (Tomato Basil and Arrabbiata), along with Tomato Sauce and Tomato Ketchup.

SALIENT FEATURES:

What makes Gustora Pasta the perfect choice?

• Premium Quality Durum Wheat Semolina (no maida, no white flour, no other material mixed)
• Artisanal production methods using Italian technology - we are able to retain all the nutrients, rich in Dietary Fibre & Protein.
• Slow Drying process: once extruded, our Pasta is dried using controlled temperature, humidity and moisture in static cabins for upto 22 hours. Slow drying ensures that the pasta does not break/stick & retains its shape after boiling and cooking.
• Use of Traditional Bronze dies gives the desired roughness on the Pasta surface, allowing perfect absorption of sauces.
•  Zero cholesterol, Zero Trans Fat, 100% eggless. Suitable for vegetarian households.

We are an equal opportunity employer and welcome all qualified candidates to apply for this exciting opportunity in our growing company.