Brand Manager

Role Overview:

Gustora Foods is on the lookout for a dynamic and creative Brand Manager to join our team! If you have a passion for pasta and a flair for branding and managing gourmet products, this is your chance to shine.

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including Meta Ads, Google Ads, SEO/SEM, marketplaces, email, social media, and display advertising.
• Design, build, and maintain our vibrant social media presence (Facebook, Instagram, LinkedIn, Pinterest) along with an impactful retail presence of Gustora brand.
• Updating product packaging as and when required in accordance with FSSAI guidelines
• Measure and report on the performance of all digital marketing campaigns, assessing against established goals (ROI and KPIs).
• Identify trends and insights, optimize spends and performance based on these insights.
• Manage the brand website and marketplace backend portals for its content, product listings and campaigns, optimize end-to-end consumer funnels and conversion metrics across multiple channels and touchpoints.
• Plan and execute PR events, exhibitions and trade shows along with influencer, affiliate and retention marketing strategies
• Collaborate with agencies (domestic and international) and vendor partners to enhance our brand presence.
• Evaluate emerging technologies such as AI, providing thought leadership and perspective for adoption where appropriate.

Skills:

• Strong understanding of current brand communication concepts, strategy, and best practices.
• Graphic designing
• Excellent analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Creative mindset with a passion for innovation and growth.
• Stellar written and verbal communication, content creation skills such as Reels
• Proficiency in Microsoft Office tools such as Excel and Outlook are a must.
• Knowledge of Adobe softwares (Photoshop, Illustrator, Premiere Pro) is preferred.
• Ability to work under pressure and amongst cross-functional team structures

Qualifications:

• Bachelor's degree in marketing, branding, communication, or related field.
• Proven experience (3-4 years) in brand management and digital marketing.

About the Company

Gustora Foods Pvt Ltd is a joint-venture by Rustichella d'Abruzzo of Italy and the Goyal Group of India. It is a fine example of excellence through Italian DNA and Indian knowhow. The flagship product of Gustora Foods is Dried Pasta which is made from premium quality Durum Wheat Semolina and is available in a variety of shapes, to name a few: Penne Rigate, Fusilli, Macaroni, Spaghetti, Fettuccine, Mini Fusilli, Conchiglie, Amori & Elbow. Additionally, Gustora is one of the pioneers in manufacturing Farfalle (bow-tie shaped Pasta) in India.

PRODUCT INNOVATION:

Product Innovation is an integral part of our company’s DNA. The recent launches have been:

• Specialty Range: Lasagne, Conchiglioni (jumbo shells), Paccheri, Cannolicchi, Rigatoni and Linguine
• Kids Pasta: available in 24+ exciting shapes, such as plane, cycle, cake, crown, car, trophy, mobile phone, etc.
• Fusilli Tricolore : fusilli pasta made with natural extracts of tomato & spinach
• Pasta made from a variety of Grains: Whole Wheat (Penne, Fusilli, Spaghetti), Quinoa Flour, Multi-millet Flour, Kidney Beans and Chickpea Flour
• 5 Minute Instant Pasta : available in 3 variants (Tomato & Basil, Cream & Cheese, Pesto with Basil)
• Along with Pastas, the company has introduced a diversified range of Italian Sauces (Tomato Basil and Arrabbiata), along with Tomato Sauce and Tomato Ketchup.

SALIENT FEATURES:

What makes Gustora Pasta the perfect choice?

• Premium Quality Durum Wheat Semolina (no maida, no white flour, no other material mixed)
• Artisanal production methods using Italian technology - we are able to retain all the nutrients, rich in Dietary Fibre & Protein.
• Slow Drying process: once extruded, our Pasta is dried using controlled temperature, humidity and moisture in static cabins for upto 22 hours. Slow drying ensures that the pasta does not break/stick & retains its shape after boiling and cooking.
• Use of Traditional Bronze dies gives the desired roughness on the Pasta surface, allowing perfect absorption of sauces.
• Zero cholesterol, Zero Trans Fat, 100% eggless. Suitable for vegetarian households.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Language:

• English (Required)

Application Deadline: 14/04/2025