Brand Manager - FMCG ( Experience in a consumer-facing)

Position:

Location:

Department:

Experience:

Brand Manager

The ideal candidate is a strong executor with creative judgment, structured thinking, and a high sense of ownership - ensuring the brand is consistently and effectively represented across all consumer touchpoints.

Brand Strategy

• Conduct market research, analyze consumer insights, and track competitor activity to identify brand opportunities
• Help evolve brand positioning, tone, and visual identity
• Translate brand goals into actionable brand calendars and campaign plans
• Maintain and enforce brand guidelines across all touchpoints and teams

Brand Building & Campaign Execution

• Work closely with the Brand Director and revenue team to ensure alignment with business goals
• Plan and execute integrated marketing campaigns across digital and offline channels
• Collaborate with design, content, and social teams to execute the brand-building plan
• Develop and maintain brand assets, including packaging, website design, and marketing campaigns
• Track campaign outcomes and identify ways to improve executional efficiency

Packaging & Product Communication

• Manage packaging development projects: brief creation, design coordination, and quality control
• Ensure consistency in pack messaging, naming, claims, and visual identity
• Work with design, R&D, and production teams to deliver packaging on time and on brand

Brand Touchpoint Management

• Ensure strong and consistent brand presence across website and D2C marketplaces
• Oversee updates to content and design in line with brand guidelines
• Maintain an organized and up-to-date brand asset library for all consumer-facing platforms

Cross-functional & Vendor Coordination

• Work with NPD, factory, revenue, and social teams for aligned go-to-market execution
• Manage external partners, agencies, and freelancers to ensure timely delivery
• Own project timelines, stakeholder communication, and overall execution quality

Performance Tracking & Brand Health Monitoring

• Monitor brand performance metrics and campaign KPIs regularly
• Present monthly brand performance summaries and actionable insights to the Brand Director
• Stay up to date with market trends and consumer insights relevant to brand growth
• Monitor brand budget usage and ensure efficient allocation of resources

Qualifications:

• Bachelor’s degree (MBA preferred)
• 6+ years of work experience, with at least 2 years of direct brand management experience
• Brand-side experience is a must; agency-only experience is not sufficient
• Proven experience owning campaigns, packaging projects, and brand assets
• Prior experience in FMCG, D2C, food, wellness, or healthcare brands preferred
• Strong command over creative briefing, stakeholder management, and execution

Key Skills:

• High sense of ownership and initiative
• Creative judgment with structured project execution
• Strong written and verbal communication skills
• Ability to align cross-functional teams and manage multiple priorities
• Detail-oriented and deadline-driven

About Lo Foods

Lo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are - after all, we are what we eat.

India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.

Our three brands support this mission:

Keto Smart - Low-carb products for the Keto lifestyle.

Protein Chef - Ensuring every home is protein-sufficient and promoting healthier living.

DiabeSmart - Making diabetes management easier while enhancing the pleasure of food.