Brand Manager

As the Pet Brand Manager, you will be responsible for developing and executing the brand strategy, overseeing product development, managing marketing campaigns, and driving growth through customer insights. You will play a key role in positioning PawPals as a leading name in pet fashion and care.

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Key Responsibilities:

• Brand Strategy & Identity

• Define and maintain the brand’s tone, voice, and identity across platforms.

• Develop and execute seasonal campaigns aligned with brand goals.

• Conduct market and competitor analysis to refine positioning.

• Product Development & Merchandising

• Collaborate with design and production teams to conceptualize and launch new pet products.

• Ensure product lines meet brand aesthetics, market demand, and customer needs.

• Stay ahead of trends in pet fashion and pet care.

• Marketing & Communication

• Work with in-house/agency teams to create compelling digital content, influencer tie-ups, and email marketing.

• Oversee social media strategy, product launches, and customer engagement initiatives.

• Analyze campaign performance and optimize for ROI.

• Sales & Channel Support

• Coordinate with sales teams (e-commerce, offline retail, B2B) to support promotional efforts.

• Monitor sales data to assess product performance and improve strategy.

• Plan and execute branding at trade shows, pet expos, and seasonal pop-ups.