As the Pet Brand Manager, you will be responsible for developing and executing the brand strategy, overseeing product development, managing marketing campaigns, and driving growth through customer insights. You will play a key role in positioning PawPals as a leading name in pet fashion and care. ⸻ Key Responsibilities: • Brand Strategy & Identity • Define and maintain the brand’s tone, voice, and identity across platforms. • Develop and execute seasonal campaigns aligned with brand goals. • Conduct market and competitor analysis to refine positioning. • Product Development & Merchandising • Collaborate with design and production teams to conceptualize and launch new pet products. • Ensure product lines meet brand aesthetics, market demand, and customer needs. • Stay ahead of trends in pet fashion and pet care. • Marketing & Communication • Work with in-house/agency teams to create compelling digital content, influencer tie-ups, and email marketing. • Oversee social media strategy, product launches, and customer engagement initiatives. • Analyze campaign performance and optimize for ROI. • Sales & Channel Support • Coordinate with sales teams (e-commerce, offline retail, B2B) to support promotional efforts. • Monitor sales data to assess product performance and improve strategy. • Plan and execute branding at trade shows, pet expos, and seasonal pop-ups.
We are seeking a Merchandiser with a strong background in equestrian products—including horse rugs, textile saddlery, riding apparel, horse accessories, and pet gear—to join our growing team. The ideal candidate will bridge the gap between design, production, and client requirements, ensuring timely delivery, quality assurance, and smooth coordination across departments. ⸻ Key Responsibilities: • Product Development & Sampling: • Coordinate with design and production teams to develop samples as per buyer specifications. • Source suitable materials, trims, and components that meet equestrian industry standards. • Maintain up-to-date knowledge of new materials and innovations in the saddlery and equestrian gear market. Client Communication: • Act as a point of contact between international buyers and internal teams. • Manage product approvals, technical queries, and order confirmations professionally and promptly. • Prepare costing sheets, quotations, and timelines aligned with buyer expectations. Order Management: • Oversee production progress from order placement to dispatch, ensuring all milestones are met. • Monitor quality standards through pre-production and in-line inspections. • Coordinate with logistics and documentation teams for smooth shipment and export processes. • Collaborate with marketing and R&D teams to introduce new product ideas aligned with brand and client positioning. • Reporting & Analysis: • Maintain and update production tracking sheets, costing reports, and buyer order records. • Analyze sales performance and recommend improvements in product assortment. ⸻ Qualifications & Skills: • Bachelor’s degree in Fashion Merchandising, Leather Technology, Business, or related field. • 2–5 years of experience in merchandising (preferably in equestrian / saddlery / leather goods / pet accessories). • Strong understanding of leather and textile materials, hardware, and finishing techniques. • Excellent communication and presentation skills for international client interaction. • Strong organizational skills with attention to detail and ability to multitask. • Proficiency in MS Office, Excel, and ERP systems; knowledge of PLM or inventory tools is a plus. • Passion for the equestrian or outdoor lifestyle industry is an advantage.