As the Pet Brand Manager, you will be responsible for developing and executing the brand strategy, overseeing product development, managing marketing campaigns, and driving growth through customer insights. You will play a key role in positioning PawPals as a leading name in pet fashion and care. ⸻ Key Responsibilities: • Brand Strategy & Identity • Define and maintain the brand’s tone, voice, and identity across platforms. • Develop and execute seasonal campaigns aligned with brand goals. • Conduct market and competitor analysis to refine positioning. • Product Development & Merchandising • Collaborate with design and production teams to conceptualize and launch new pet products. • Ensure product lines meet brand aesthetics, market demand, and customer needs. • Stay ahead of trends in pet fashion and pet care. • Marketing & Communication • Work with in-house/agency teams to create compelling digital content, influencer tie-ups, and email marketing. • Oversee social media strategy, product launches, and customer engagement initiatives. • Analyze campaign performance and optimize for ROI. • Sales & Channel Support • Coordinate with sales teams (e-commerce, offline retail, B2B) to support promotional efforts. • Monitor sales data to assess product performance and improve strategy. • Plan and execute branding at trade shows, pet expos, and seasonal pop-ups.