Brand Manager

Location: Hyderabad, HO

Employment Type: Full-time

About Banyan Nation:

Banyan Nation is one of India’s leading circular economy companies, transforming plastic waste into high-quality recycled polymers. By leveraging technology and innovation, we partner with global brands to enable sustainable packaging solutions and reduce plastic pollution.

Position Overview:

Brand Manager to oversee day-to-day marketing operations, creative execution, event coordination, and cross-departmental collaboration. This role requires a hands-on approach to managing social channels, field marketing, and internal communications while ensuring timely execution and reporting.

Key Responsibilities:

• Creative agency coordination – briefing and monitoring the day-to-day creatives as per calendar and agency scope for timely execution and printing.
• Field Marketing operations – Coordination on Industry Events, college activations, sales workshops, stall logistics (not travel logistics), collaterals logistics, vendor onboarding, payments etc.
• Social Media responsibilities – Meta, LinkedIn, YouTube, Twitter — posting, social listening, lead tracking, enquiry management.
• In-House Design Coordination – Day-to-day design and editing requirements from in-house team for tactical elements.
• Liaison with different departments – Internal communication campaigns – for R&D, HR/Supply chain/Collective for newsletter, employer branding and other storytelling campaigns.
• Creating video content and podcast – Video communication campaigns – for R&D, HR/Supply chain/Collective for newsletter, employer branding and other storytelling campaigns.

Marketing Operations and Logistics

• Tracking and updating the status of each event.
• Newsletter collation and execution.
• Monthly report on timely execution of online and offline elements.
• Timely payment for vendors – coordination with finance.
• Checking invoices and ensure error-free submissions.
• Stall bookings coordination and collateral logistics etc.
• Getting 3 comparable quotes from vendors for any execution.

Supervising Design & Content – Online and Offline

• Following the marketing calendar and media plan agreed upon as strategy.
• Briefing and coordinating with agencies on monthly creative.
• Posting and commenting on WW social media platforms – Meta, YouTube, Twitter, LinkedIn.
• Checking website and all social pages – daily.
• Tagging and hashtag for each post to ensure highest visibility – organically.

Events & Ideations

• Plan the approved Events and ensure smooth execution.
• Timely payment and on-ground printing and installation.
• Making content (Pictures, Videos, Stories).
• Updating real-time about events on social media.
• Website updates if any and also populating YouTube with title and description.
• Coming up with ideas to make events more interactive and effective.
• Helping in executing any offline marketing initiatives – like a direct mailer/vehicular branding/office branding, team offsites.
• Vendor selection and onboarding – ensuring printing, installation etc as per designs.
• Champion the college outreach program – for BN.

HR, SC, R&D and Sales Support

• Help the sales team on lead progress with right communication campaigns.
• Make content for any HR, sales or Supply chain events/outings.

Reports, Research & Self-learning

• Present the PPT on the first Monday of every month to CMO.
• Research on competition and global trends.
• Find new ideas for offline B2B collaterals and impactful elements.

Monthly PPT Must Cover:

• Creative update – 2 most effective posts or creative initiatives and events feedback.
• Concerns if any – issues faced in the month / bottlenecks.
• Any new ideas or research to share with CMO.