Brand Manager

Brand Manager
Department: Marketing & Communications
Reports To: Marketing Manager / Operations Head

Role Summary

Responsible for planning, executing, and optimizing all digital marketing activities to increase the school’s visibility, admissions, and brand presence across online platforms.

Key Responsibilities

• Manage school website updates, SEO optimization, and content accuracy.
• Plan and execute digital campaigns for admissions, events, and academic promotions.
• Handle social media pages (FB, Instagram, LinkedIn, YouTube).
• Create and edit digital content: posters, videos, reels, promotional creatives.
• Run Google Ads, Meta Ads, and performance-based campaigns.
• Track performance metrics using Google Analytics & other tools.
• Implement email/SMS/WhatsApp marketing campaigns.
• Coordinate with internal teams for content, event photos, achievements, etc.
• Ensure timely posting of academic updates, achievements, and announcements.
• Monitor competitors' digital activity and provide insights.
• Build and manage online reputation (reviews, ratings, feedback).
• Handle SEO keyword research and improve website ranking.
• Maintain digital asset library (photos, videos, creatives).
• Support admissions team with digital leads and reports.

Skills Required

• Strong knowledge of SEO, SEM, SMO.
• Google Ads, Meta Ads, and Analytics expertise.
• Graphic design skills (Canva/Photoshop).
• Video editing basics (CapCut/Premiere).
• Excellent communication and creativity.
• Understanding of school branding & education sector trends.

Qualifications

• Any Degree (Preferred: B.Tech, BCA, BBA, MBA, or Digital Marketing Certification).
• 2–5 years of digital marketing experience (school experience preferred).

Interested candidates apply ion our website or on Indeed.

Employee Benefits

• Medical Insurance for employee and dependents.
• Provident Fund (PF) as per statutory norms.
• Annual Performance Bonus.
• Continuous Training & Development.
• Staff Ward Fee Concession (as per policy).
• Leave Benefits:
• Casual Leave (CL)
• Earned Leave (EL)
• Maternity Leave – up to 26 weeks as per Maternity Benefit Act.

Compensation

Attractive salary as per qualifications and experience, with yearly appraisal and growth opportunities.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person