Brand Manager - ATL/BTL

Purpose/Objective

The Brand Manager will play a crucial role at Adani, overseeing the development and execution of branding strategies to enhance the company's presence and reputation. This position offers an exciting opportunity for an experienced professional to contribute to the growth and success of Adani while embodying our core values of integrity, commitment, and sustainability.

Key Responsibilities of Role

• Develop and execute comprehensive branding strategies to promote Adani • Collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives • Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines • Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement • Manage external agencies and vendors to support branding initiatives • Analyze brand performance metrics and provide regular reports to senior management • Champion the Adani brand internally, ensuring employees understand and embody the brand values • Stay updated with industry best practices and emerging trends in brand management • Maximizing brand visibility and mileage through strategic management of corporate branding • Created unique identities for sub-brands and aligned them with their specific requirements • Ensure adherence to brand guidelines across all platforms and touchpoints

Technical Competencies

Experience in managing external agencies and vendors ,Strong understanding of brand performance metrics and analytics ,Expertise in utilizing digital marketing tools and platforms for brand promotion ,Proficiency in market research and analysis techniques ,Proven experience in developing and implementing brand strategies

Qualifications and Experience

Education Qualification list of 2 items • Bachelor's degree in Marketing, Business Administration, or related field • Master's degree in Marketing or Business Administration preferred Experience list of 3 items • 5-10 years of proven experience in brand management • Demonstrated success in creating and implementing innovative branding strategies • Proven track record of driving brand awareness and market positioning