Brand Manager - ATL/BTL

Responsibilities

Develop and execute comprehensive branding strategies to promote AdaniCollaborate with cross-functional teams to ensure brand consistency and alignment withbusiness objectivesOversee the design and production of marketing collateral, ensuring adherence to brandguidelinesMonitor market trends and conduct competitive analysis to identify opportunities forbrand enhancementManage external agencies and vendors to support branding initiativesAnalyze brand performance metrics and provide regular reports to senior managementChampion the Adani brand internally, ensuring employees understand and embody thebrand valuesStay updated with industry best practices and emerging trends in brand managementMaximizing brand visibility and mileage through strategic management of corporatebrandingCreated unique identities for sub-brands and aligned them with their specific

Requirements

Ensure adherence to brand guidelines across all platforms and touchpoints

Qualifications

Education Qualificationlist of 2 itemsBachelor's degree in Marketing, Business Administration, or related fieldMaster's degree in Marketing or Business Administration preferred

Experience

list of 3 items5-10 years of proven experience in brand managementDemonstrated success in creating and implementing innovative branding strategiesProven track record of driving brand awareness and market positioning