Brand Manager (Wardrobe & Modular)

Description

Job Purpose:

The position is that of Brand & Category Manager for in-house wardrobe and modular furniture brands You will own the brand and category strategy, go-to-market GTM planning, brand communication, and be responsible for the success and growth of the offering The role focuses on driving category penetration, new product development, and effective below-the-line BTL marketing initiatives You will also oversee social media for the wardrobe and modular furniture division

Business Responsibility Areas:

Brand & Category Management:

- Develop and strengthen the core identity of the wardrobe and modular furniture brands- Drive category penetration and market share growth- Lead new product development initiatives, benchmarking against competitors- Plan and execute BTL marketing activities influencer marketing, brand tie-ups, digital campaigns, exhibitions, etc

Category Development:

- Identify and capitalize on emerging trends and consumer needs- Work with product development and design teams to launch innovative offerings- Monitor and analyze category performance, consumer insights, and competitor activities- Recommend actions for portfolio expansion and improvement

Marketing & Communication:

- Develop and implement integrated marketing plans focused on BTL activities- Manage digital presence and social media engagement for the category- Coordinate with agencies and partners for campaign execution- Track marketing ROI and effectiveness

Dealer & Team Training:

- Organize and conduct dealer training programs on new and existing products- Lead internal team training sessions to ensure product knowledge and alignment with brand objectives- Develop training materials and modules for both dealers and internal teams- Evaluate training effectiveness and update content as needed

Stakeholder Management:

- Collaborate with internal teams design, sales, supply chain, commercial, legal, etc for seamless execution- Build and maintain strong relationships with architects, interior designers, vendors, and customers- Represent the brand at industry events and exhibitions

Customer/ AID Relationship Management:

- Act as a brand ambassador, ensuring high levels of customer and influencer satisfaction- Address customer feedback and resolve issues promptly- Foster loyalty and advocacy among key stakeholders

Previous Work Experience:

Category and brand management experience of 3+ yearsMinimum 7 to 10 years of experience in wardrobe/modular furniture or related categories

Education:

MBA from Tier 1 B-school orMBA full time from any recognised university with 10+ years of work exp