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Makerspace Masters LLC
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Brand & Digital Marketing Manager

Brand & Digital Marketing Manager

Makerspace Masters LLC

8 years

0 Lacs

noida uttar pradesh india

Posted:1 day ago| Platform:

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Skills Required

marketing data positioning strategy messaging visual storytelling research analysis seo content ads optimization analyze report analytics leadership management branding communication crm automation ux ui certifications

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary

Brand & Digital Marketing Manager

Key Responsibilities

Brand Management

Develop and execute brand strategy to strengthen brand awareness and market positioning
Ensure consistent brand messaging across all digital and offline touchpoints
Manage brand guidelines, tone of voice, and visual identity
Lead brand campaigns, product launches, and storytelling initiatives
Conduct market research and competitor analysis to refine brand strategy

Digital Marketing

Plan, execute, and optimize digital marketing campaigns across SEO, SEM, social media, email, and content marketing
Manage paid media campaigns (Google Ads, Meta, LinkedIn, etc.) with a focus on ROI
Oversee website performance, landing pages, and conversion rate optimization (CRO)
Track, analyze, and report campaign performance using analytics tools
Collaborate with internal teams and external agencies to deliver high-impact campaigns

Leadership & Collaboration

Manage marketing budgets and vendor relationships
Lead, mentor, and coordinate with designers, content creators, and digital marketers
Work closely with sales, product, and leadership teams to align marketing goals with business objectives

Required Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field
4–8 years of experience in brand management and digital marketing
Strong understanding of branding principles and digital marketing channels
Hands-on experience with analytics tools (Google Analytics, Search Console, etc.)
Proven experience managing paid media campaigns and marketing budgets
Excellent communication, strategic thinking, and project management skills

Preferred Skills

Experience with CRM and marketing automation tools
Knowledge of UX/UI and website optimization
Experience in B2B or B2C brand marketing
Certifications in Google Ads, Analytics, or Meta Blueprint

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