Brand & Digital Marketing Manager

About Us
Thread to Form is a home décor brand built on craftsmanship, design, and cultural inspiration. We design and deliver products that bring warmth, beauty, and meaning into homes. With a growing presence in the US, Europe, Middle East, and Australia, we’re expanding our digital marketing team to strengthen our global customer experience.About the RoleWe are looking for a Brand & Digital Marketing Manager who will own all customer-facing brand touchpoints across digital channels. From social media and email campaigns to website visuals and seasonal launches, you will ensure our brand is consistently represented with excellence.This is a hands-on, end-to-end role: you will plan, execute, and measure digital campaigns that drive engagement, retention, and e-commerce growth. Success in this role means delivering measurable improvements in KPIs while elevating our brand storytelling.What You’ll DoDigital & E-Commerce MarketingBuild and manage the marketing calendar across product launches, seasons, and holidays.Own Klaviyo email marketing: segmentation, flows, newsletters, promotions, and reporting.Oversee website merchandising updates: banners, collection landing pages, and seasonal creatives.Coordinate storytelling across email, social, and on-site experiencesBrand Management & ContentEnsure all visuals, copy, and campaigns reflect our home décor brand identity.Collaborate with designers, photographers, and creative partners to deliver strong campaigns.Maintain consistent voice, visuals, and style across every channel.Growth & KPIsBe accountable for KPIs including:Social media audience growth and engagementEmail list growth, open rates, CTRs, and conversionsE-commerce conversion rate, repeat purchase rate, and campaign-driven revenueTrack results, prepare reports, and use insights to optimize strategy.Experiment with new channels, formats, and tactics to maximize ROI.Execution & OwnershipLead campaigns end-to-end: ideation → planning → execution → analysis.Act as the single point of accountability for all customer-facing brand marketing.Manage timelines and cross-functional collaboration to ensure flawless delivery.What We’re Looking For4+ years of experience in digital marketing / brand management, ideally in e-commerce or lifestyle/home décor.Hands-on experience with social media, Klaviyo (or similar email platforms), and e-commerce merchandising (Shopify preferred).Strong creative sensibility with an eye for design and storytelling.Data-driven mindset with a track record of delivering KPI growth.Excellent project management and organizational skills.Comfortable working independently and taking ownership of results.What We OfferThe chance to shape the digital presence of a growing global home décor brand.Creative freedom to experiment with new campaigns and formats.Collaborative, founder-led environment with direct impact on brand growth.Perks & Benefits:CTC : 50,000 INRWork timing: 10 AM to 7 PMWeekends off (Saturday & Sunday)Opportunity to work on lead generation projectsAnnual performance appraisal and growth opportunitiesSupportive work environment and learning opportunitiesSuccess in This Role Looks LikeCampaigns are launched seamlessly, on time, with consistent branding.Customers experience a premium, cohesive journey across social, email, and website.Measurable growth in social media, email performance, conversions, and revenue.Apply NowIf you’re passionate about brand storytelling, e-commerce, and home décor—and love seeing ideas through from concept to execution—we’d love to hear from you.