Brand & Digital Marketing Manager

Company Description

Anantya.ai, headquartered in Dubai and Delhi, is a listed META Partner and a trusted Platform for Customer Engagement through Whatsapp and SMS. Over the past two years, our product experts and intuitive platform has assisted businesses across industries, scale and geographies to optimise their marketing efforts, customer experience and round-the-clock support.

Location: Central Delhi  | Department: Marketing

About the Role

We are seeking a dynamic and creative Brand & Digital Marketing Manager to lead our brand presence and digital growth. This role demands full ownership of brand communication, social media strategy, lead-generation initiatives, and campaign execution. You will manage end-to-end marketing processes and guide a young, high-energy team toward achieving organisational marketing goals.

Key Responsibilities

Brand & Communication

• Develop and maintain brand guidelines ensuring consistent tone, style, and messaging.
• Strengthen brand identity and positioning across digital and offline touchpoints.

Digital Marketing & Growth

• Plan and execute content calendars, paid campaigns, and growth-driven digital initiatives.
• Lead SEO, SEM, and performance activities to drive ranking, traffic, and qualified leads.
• Manage social media strategy, content creation, and audience engagement.

Product Launches & GTM

• Strategise and execute product launches and GTM initiatives.
• Run integrated campaigns and oversee funnel performance to meet KPIs.

Market Intelligence & Special Projects

• Conduct market and competitor research to guide strategy and positioning.
• Manage founder-led initiatives such as events, webinars, and PR activities.

Team & Operational Leadership

• Prepare weekly reports, dashboards, and performance insights.
• Ensure timely, high-quality delivery of all marketing projects.
• Identify influencer and community-building opportunities.

Requirements

• 2–3 years of experience in a similar role within a SaaS organisation (preferred).
• Strong understanding of digital, offline, and integrated marketing ecosystems.
• Hands-on experience with campaigns, SEO/SEM, paid ads, and brand communication.
• Creative mindset with leadership ability to guide a young marketing team.

What We Offer

• Opportunity to shape and scale a fast-evolving, industry-agnostic brand.
• Creative freedom with a collaborative team culture.
• Competitive salary with performance-based incentives.
• Exposure to global markets beyond India.
• Professional growth with potential to advance into a Founder’s Office role.