Company Description Thread to Form reflects not only what we create, but how we create—with integrity, respect, and intention. From raw fiber to final form, we oversee each step of the process, working hand-in-hand with artisan communities across India. We preserve traditional craft, uphold ethical production, and ensure a level of quality in every stitch. Our philosophy focuses on making design personal, supporting design professionals, and advocating for responsible materials and fair partnerships. Rooted in tradition and driven by values, we strive to positively impact both people and the planet. Role Description This full-time on-site role, located in Jaipur, is for a Content Writer. The Content Writer will be responsible for creating and managing web content, developing content strategies, conducting research, writing, and proofreading. Daily tasks include collaborating with teams to ensure consistency in content, engaging with artisan communities to gather information, and producing high-quality written materials that align with our values and mission. Qualifications Design Content Writing and Writing skills Experience in working with design team Experience in developing Content Strategies and conducting Research Proofreading skills Excellent written and verbal communication skills Ability to work collaboratively and on-site in Jaipur Familiarity with traditional crafts and ethical production is a plus Bachelor's degree in English, Journalism, Communications, or related field
About Thread to Form At Thread to Form , we oversee every step of the production process — from raw fiber to final form — in collaboration with artisan communities across India. Rooted in sustainability and craftsmanship, we’re committed to preserving traditional textile techniques, fostering fair partnerships, and delivering high-quality, ethically made home goods to a global audience. Our approach combines timeless design with responsible production, supporting design professionals with flexible solutions and honoring people and planet in every decision. The Role We’re looking for a Vice President of International Business Development to drive our next phase of global growth. This is not just a job — it’s a long-term leadership role for someone with a proven track record in scaling businesses, building teams, and guiding strategy from the ground up. You’ll lead international expansion, CRM implementation, contract negotiation, sales growth, and digital marketing alignment — all while building a team and setting measurable, results-oriented goals. Key Responsibilities Identify and develop new international markets and strategic B2B relationships Lead contract negotiations and pricing strategy with global wholesale and trade clients Implement and own CRM tools (e.g., Pipedrive ) to manage pipeline and reporting Creating and managing healthy Sales Funnel Guide digital marketing alignment to support international growth and lead gen Build and manage a high-performing international sales and business development team Set, track, and deliver on quarterly and annual performance goals Represent Thread to Form at international trade shows and account meetings Collaborate cross-functionally with production, design, and operations What We’re Looking For 8–15 years of international business development or strategic sales leadership CRM experience (especially Pipedrive ) and structured sales operations knowledge Experience guiding digital marketing strategies alongside sales functions Strong leadership in team building, hiring, and performance goal setting Background in home decor, textiles, design, or artisan crafts is a strong plus Bachelor’s degree required; MBA or advanced degree preferred Excellent communication, negotiation, and interpersonal skills Proficiency in additional languages is a bonus Must be available to work on-site in Jaipur Why Join Us? Be part of a design-forward, purpose-driven brand at a high-growth inflection point Collaborate directly with senior leadership in India and the U.S. Access to stock options as a reflection of long-term partnership A rare opportunity to shape the global footprint of a mission-led brand 📩 Ready to lead the next chapter of Thread to Form? Apply now or reach out to careers@threadtoform.com to learn more.
About Us Thread to Form is a home décor brand built on craftsmanship, design, and cultural inspiration. We design and deliver products that bring warmth, beauty, and meaning into homes. With a growing presence in the US, Europe, Middle East, and Australia, we’re expanding our digital marketing team to strengthen our global customer experience. About the Role We are looking for a Brand & Digital Marketing Manager who will own all customer-facing brand touchpoints across digital channels. From social media and email campaigns to website visuals and seasonal launches, you will ensure our brand is consistently represented with excellence. This is a hands-on, end-to-end role: you will plan, execute, and measure digital campaigns that drive engagement, retention, and e-commerce growth. Success in this role means delivering measurable improvements in KPIs while elevating our brand storytelling. What You’ll Do Digital & E-Commerce Marketing Build and manage the marketing calendar across product launches, seasons, and holidays. Own Klaviyo email marketing: segmentation, flows, newsletters, promotions, and reporting. Oversee website merchandising updates: banners, collection landing pages, and seasonal creatives. Coordinate storytelling across email, social, and on-site experiences Brand Management & Content Ensure all visuals, copy, and campaigns reflect our home décor brand identity. Collaborate with designers, photographers, and creative partners to deliver strong campaigns. Maintain consistent voice, visuals, and style across every channel. Growth & KPIs Be accountable for KPIs including: Social media audience growth and engagement Email list growth, open rates, CTRs, and conversions E-commerce conversion rate, repeat purchase rate, and campaign-driven revenue Track results, prepare reports, and use insights to optimize strategy. Experiment with new channels, formats, and tactics to maximize ROI. Execution & Ownership Lead campaigns end-to-end: ideation → planning → execution → analysis. Act as the single point of accountability for all customer-facing brand marketing. Manage timelines and cross-functional collaboration to ensure flawless delivery. What We’re Looking For 4+ years of experience in digital marketing / brand management, ideally in e-commerce or lifestyle/home décor. Hands-on experience with social media, Klaviyo (or similar email platforms), and e-commerce merchandising (Shopify preferred). Strong creative sensibility with an eye for design and storytelling. Data-driven mindset with a track record of delivering KPI growth. Excellent project management and organizational skills. Comfortable working independently and taking ownership of results. What We Offer The chance to shape the digital presence of a growing global home décor brand. Creative freedom to experiment with new campaigns and formats. Collaborative, founder-led environment with direct impact on brand growth. Perks & Benefits: CTC : 50,000 INR Work timing: 10 AM to 7 PM Weekends off (Saturday & Sunday) Opportunity to work on lead generation projects Annual performance appraisal and growth opportunities Supportive work environment and learning opportunities Success in This Role Looks Like Campaigns are launched seamlessly, on time, with consistent branding. Customers experience a premium, cohesive journey across social, email, and website. Measurable growth in social media, email performance, conversions, and revenue. Apply Now If you’re passionate about brand storytelling, e-commerce, and home décor—and love seeing ideas through from concept to execution—we’d love to hear from you.