Company Description Thread to Form reflects not only what we create, but how we create—with integrity, respect, and intention. From raw fiber to final form, we oversee each step of the process, working hand-in-hand with artisan communities across India. We preserve traditional craft, uphold ethical production, and ensure a level of quality in every stitch. Our philosophy focuses on making design personal, supporting design professionals, and advocating for responsible materials and fair partnerships. Rooted in tradition and driven by values, we strive to positively impact both people and the planet. Role Description This full-time on-site role, located in Jaipur, is for a Content Writer. The Content Writer will be responsible for creating and managing web content, developing content strategies, conducting research, writing, and proofreading. Daily tasks include collaborating with teams to ensure consistency in content, engaging with artisan communities to gather information, and producing high-quality written materials that align with our values and mission. Qualifications Design Content Writing and Writing skills Experience in working with design team Experience in developing Content Strategies and conducting Research Proofreading skills Excellent written and verbal communication skills Ability to work collaboratively and on-site in Jaipur Familiarity with traditional crafts and ethical production is a plus Bachelor's degree in English, Journalism, Communications, or related field
About Thread to Form At Thread to Form , we oversee every step of the production process — from raw fiber to final form — in collaboration with artisan communities across India. Rooted in sustainability and craftsmanship, we’re committed to preserving traditional textile techniques, fostering fair partnerships, and delivering high-quality, ethically made home goods to a global audience. Our approach combines timeless design with responsible production, supporting design professionals with flexible solutions and honoring people and planet in every decision. The Role We’re looking for a Vice President of International Business Development to drive our next phase of global growth. This is not just a job — it’s a long-term leadership role for someone with a proven track record in scaling businesses, building teams, and guiding strategy from the ground up. You’ll lead international expansion, CRM implementation, contract negotiation, sales growth, and digital marketing alignment — all while building a team and setting measurable, results-oriented goals. Key Responsibilities Identify and develop new international markets and strategic B2B relationships Lead contract negotiations and pricing strategy with global wholesale and trade clients Implement and own CRM tools (e.g., Pipedrive ) to manage pipeline and reporting Creating and managing healthy Sales Funnel Guide digital marketing alignment to support international growth and lead gen Build and manage a high-performing international sales and business development team Set, track, and deliver on quarterly and annual performance goals Represent Thread to Form at international trade shows and account meetings Collaborate cross-functionally with production, design, and operations What We’re Looking For 8–15 years of international business development or strategic sales leadership CRM experience (especially Pipedrive ) and structured sales operations knowledge Experience guiding digital marketing strategies alongside sales functions Strong leadership in team building, hiring, and performance goal setting Background in home decor, textiles, design, or artisan crafts is a strong plus Bachelor’s degree required; MBA or advanced degree preferred Excellent communication, negotiation, and interpersonal skills Proficiency in additional languages is a bonus Must be available to work on-site in Jaipur Why Join Us? Be part of a design-forward, purpose-driven brand at a high-growth inflection point Collaborate directly with senior leadership in India and the U.S. Access to stock options as a reflection of long-term partnership A rare opportunity to shape the global footprint of a mission-led brand 📩 Ready to lead the next chapter of Thread to Form? Apply now or reach out to careers@threadtoform.com to learn more.
About Us Thread to Form is a home décor brand built on craftsmanship, design, and cultural inspiration. We design and deliver products that bring warmth, beauty, and meaning into homes. With a growing presence in the US, Europe, Middle East, and Australia, we’re expanding our digital marketing team to strengthen our global customer experience. About the Role We are looking for a Brand & Digital Marketing Manager who will own all customer-facing brand touchpoints across digital channels. From social media and email campaigns to website visuals and seasonal launches, you will ensure our brand is consistently represented with excellence. This is a hands-on, end-to-end role: you will plan, execute, and measure digital campaigns that drive engagement, retention, and e-commerce growth. Success in this role means delivering measurable improvements in KPIs while elevating our brand storytelling. What You’ll Do Digital & E-Commerce Marketing Build and manage the marketing calendar across product launches, seasons, and holidays. Own Klaviyo email marketing: segmentation, flows, newsletters, promotions, and reporting. Oversee website merchandising updates: banners, collection landing pages, and seasonal creatives. Coordinate storytelling across email, social, and on-site experiences Brand Management & Content Ensure all visuals, copy, and campaigns reflect our home décor brand identity. Collaborate with designers, photographers, and creative partners to deliver strong campaigns. Maintain consistent voice, visuals, and style across every channel. Growth & KPIs Be accountable for KPIs including: Social media audience growth and engagement Email list growth, open rates, CTRs, and conversions E-commerce conversion rate, repeat purchase rate, and campaign-driven revenue Track results, prepare reports, and use insights to optimize strategy. Experiment with new channels, formats, and tactics to maximize ROI. Execution & Ownership Lead campaigns end-to-end: ideation → planning → execution → analysis. Act as the single point of accountability for all customer-facing brand marketing. Manage timelines and cross-functional collaboration to ensure flawless delivery. What We’re Looking For 4+ years of experience in digital marketing / brand management, ideally in e-commerce or lifestyle/home décor. Hands-on experience with social media, Klaviyo (or similar email platforms), and e-commerce merchandising (Shopify preferred). Strong creative sensibility with an eye for design and storytelling. Data-driven mindset with a track record of delivering KPI growth. Excellent project management and organizational skills. Comfortable working independently and taking ownership of results. What We Offer The chance to shape the digital presence of a growing global home décor brand. Creative freedom to experiment with new campaigns and formats. Collaborative, founder-led environment with direct impact on brand growth. Perks & Benefits: CTC : 50,000 INR Work timing: 10 AM to 7 PM Weekends off (Saturday & Sunday) Opportunity to work on lead generation projects Annual performance appraisal and growth opportunities Supportive work environment and learning opportunities Success in This Role Looks Like Campaigns are launched seamlessly, on time, with consistent branding. Customers experience a premium, cohesive journey across social, email, and website. Measurable growth in social media, email performance, conversions, and revenue. Apply Now If you’re passionate about brand storytelling, e-commerce, and home décor—and love seeing ideas through from concept to execution—we’d love to hear from you.
About Us Thread to Form is a home décor brand built on craftsmanship, design, and cultural inspiration. We design and deliver products that bring warmth, beauty, and meaning into homes. With a growing presence in the US, Europe, Middle East, and Australia, we’re expanding our digital marketing team to strengthen our global customer experience. About the Role We are seeking a Narrative Designer to shape our brand voice and create impactful content across international markets including the UK, USA, Middle East, Europe, and Australia. The role involves writing compelling product descriptions, engaging social media content, persuasive email campaigns and newsletters, professional brand announcements, and insightful blogs on home décor and lifestyle trends. The ideal candidate will have strong storytelling skills, cultural awareness of diverse markets, and the ability to deliver consistent, high-quality content that connects with a global audience.g. Requirements Minimum 4+ years of experience in content writing/copywriting, preferably in the Home Décor or Lifestyle industry. Strong storytelling skills with the ability to adapt tone for diverse markets. Proven experience in writing for digital platforms – social media, blogs, emailers, and websites. Creative mindset with attention to detail and brand consistency. Awareness of international trends and consumer preferences across global markets. Comfortable working independently and taking ownershipof results. What We Offer A creative and collaborative environment where your ideas directly shape the brand’s voice. Career growth and learning opportunities in digital marketing, storytelling, and brand strategy. Exposure to international campaigns and evolving trends in the home décor industry. Competitive compensation aligned with experience, with room for performance-based growth. Perks & Benefits: Work timing: 10 AM to 7 PM Weekends off (Saturday & Sunday) Opportunity to work on lead generation projects Annual performance appraisal and growth opportunities Supportive work environment and learning opportunities Success in This Role Looks Like Success in this role will be defined by the ability to create compelling product copy that drives sales, develop engaging social media and blog content that enhances brand presence, and deliver impactful emailers and newsletters that achieve strong engagement. Maintaining a consistent and inspiring brand voice across diverse global markets will be key to ensuring the company’s growth and positioning as a trusted home décor brand. Apply Now If you’re passionate about brand storytelling, e-commerce, and home décor—and love seeing ideas through from concept to execution—we’d love to hear from you.
As a Narrative Designer at Thread to Form, you will play a crucial role in shaping our brand voice and creating impactful content across international markets including the UK, USA, Middle East, Europe, and Australia. Your responsibilities will include: - Writing compelling product descriptions that resonate with our global audience - Creating engaging social media content that enhances brand presence - Developing persuasive email campaigns and newsletters to drive strong engagement - Crafting professional brand announcements that reflect our values - Writing insightful blogs on home dcor and lifestyle trends To excel in this role, you should have: - Minimum 4+ years of experience in content writing/copywriting, preferably in the Home Dcor or Lifestyle industry - Strong storytelling skills with the ability to adapt tone for diverse markets - Proven experience in writing for digital platforms such as social media, blogs, emailers, and websites - A creative mindset with attention to detail and brand consistency - Awareness of international trends and consumer preferences across global markets In addition to the above, you will be expected to work independently and take ownership of your results. Your success will be defined by your ability to create compelling product copy that drives sales, develop engaging social media and blog content, and deliver impactful emailers and newsletters. Maintaining a consistent and inspiring brand voice across diverse global markets will be crucial for the company's growth and positioning as a trusted home dcor brand. Thread to Form offers a creative and collaborative environment where your ideas directly shape the brand's voice. You will have opportunities for career growth and learning in digital marketing, storytelling, and brand strategy. Additionally, you will have exposure to international campaigns and evolving trends in the home dcor industry. The compensation is competitive and aligned with experience, with room for performance-based growth. Perks & Benefits: - Work timing: 10 AM to 7 PM - Weekends off (Saturday & Sunday) - Opportunity to work on lead generation projects - Annual performance appraisal and growth opportunities - Supportive work environment and learning opportunities If you are passionate about brand storytelling, e-commerce, and home dcor, and enjoy seeing ideas through from concept to execution, we would love to hear from you. Apply now to be a part of our dynamic team at Thread to Form.,
The Social Media Executive is responsible for developing, implementing, and managing our social media strategy to increase brand awareness, engagement, and sales. The role involves creating engaging content, analyzing performance data, and staying up to date with digital trends to enhance the brand’s online presence. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 0-1 year experience as a Social Media Executive or similar role. Strong understanding of major social media platforms and analytics tools. Excellent communication and creative writing skills. Basic knowledge of graphic design (Canva, Photoshop, etc.) preferred. Ability to work in a fast-paced environment and meet deadlines. Key Skills: Creativity & Trend Awareness Copywriting Analytics & Reporting Time Management Social Media Tools (Meta Business Suite, Buffer, Hootsuite, etc.)
About Us: We are a fast-growing home décor brand looking to enhance our online sales and customer engagement through powerful email marketing. Role Overview: We’re looking for a full-time Email Marketing Executive with at least 1 year of experience and a strong understanding of Klaviyo and other email marketing tools. The ideal candidate will be able to manage campaigns from the backend — handling both the technical setup and the marketing execution. Key Responsibilities: Plan, create, and manage email campaigns on Klaviyo. Set up automated flows (welcome, abandoned cart, post-purchase, etc.). Manage audience segmentation and subscriber lists. Ensure integrations between the website (Shopify/WooCommerce) and Klaviyo run smoothly. Monitor campaign analytics and optimize performance. Coordinate with design/content teams for creatives and copy. Maintain email deliverability and compliance standards. Requirements: Minimum 1 year of experience in email marketing (Klaviyo experience is a must). Strong understanding of email automation, segmentation, and analytics. Knowledge of Shopify, WooCommerce, or similar eCommerce platforms. Basic knowledge of HTML/CSS for email template customization. Good communication and reporting skills. Work Type: Full-Time (on-site) 5 days working flexible timing
Shopify Developer (On-Site, Full-Time) — Jaipur Location: Jaipur (ON-SITE only) Company: Thread To Form Employment Type: Full-time — This is not a freelance/remote role. We’re hiring a hands-on Shopify Developer to own the technical and product side of our Shopify storefront. This is a builder role: you’ll code, ship, optimize, troubleshoot, and partner with product/marketing/ops — all from our Jaipur office. What You’ll Own — Technical + Site Product •Shopify site management: day-to-day ownership of our Shopify store (Online Store 2.0). Ensure an exceptional customer experience across desktop & mobile. • Hands-on development: customize/build themes and features using Liquid, HTML, CSS, JavaScript, and Shopify APIs. Maintain a clean codebase and version control (Git). • Feature delivery & bug fixes: build new features, integrate apps/APIs, debug checkout and storefront issues, and execute technical improvements quickly. • QA & release management: manage and QA site updates, feature rollouts, and hotfixes; follow staging → review → production workflow. • Digital product & merchandising ops: update content, collections, navigation, product pages; curate collections and on-site storytelling in alignment with marketing and launches. Qualifications (must-have) • 3+ years hands-on Shopify development experience (Liquid required). • Strong front-end skills: HTML5, CSS3, JavaScript. • Comfortable with Shopify Online Store 2.0, theme architecture, and app integrations. • Experience with analytics and measurement (GA4, Shopify Analytics, Excel/Sheets). • Proven ability to diagnose production issues (checkout, app conflicts, performance drops) and ship fixes under pressure. • Solid communication skills and ability to work in a small, fast team — on-site in Jaipur. • Comfortable owning both technical and product decisions end-to-end. Nice to have • Shopify Plus experience • Familiarity with Figma / design handoffs • Experience with backend integrations (REST/GraphQL) or custom apps • Familiarity with CRO tools (Hotjar/Clarity, Optimizely/Google Optim • Performance & analytics: measure and improve KPIs (traffic, conversion, AOV, bounce). Use GA4, Shopify Analytics and other tools to find improvements and validate impact. • CRO & experimentation: design, implement and measure A/B tests and UX experiments to increase engagement and revenue. •Cross-functional partner: work closely with marketing, design, operations and leadership to translate business needs into technical requirements and test/implement solutions. • Process & ownership: set up scalable dev processes, maintain documentation, and be the go-to owner for Shopify functionality, third-party integrations and apps. Why Thread To Form? You’ll be the primary builder for our e-commerce experience — not a middle manager. Fast decisions, clear ownership, and direct impact on growth and customer experience. If you enjoy shipping code AND shaping the product, this is for you. ⸻ How to Apply Send your resume + portfolio/GitHub + links to Shopify stores you’ve built to: careers@threadtoform.com
As an Email Marketing Executive at our fast-growing home dcor brand, you will play a crucial role in enhancing our online sales and customer engagement through powerful email marketing. With at least 1 year of experience and a strong understanding of Klaviyo and other email marketing tools, you will be responsible for managing campaigns from the backend, handling both the technical setup and the marketing execution. Your key responsibilities will include: - Planning, creating, and managing email campaigns on Klaviyo. - Setting up automated flows such as welcome, abandoned cart, and post-purchase emails. - Managing audience segmentation and subscriber lists. - Ensuring smooth integrations between the website (Shopify/WooCommerce) and Klaviyo. - Monitoring campaign analytics and optimizing performance. - Coordinating with design/content teams for creatives and copy. - Maintaining email deliverability and compliance standards. To excel in this role, you must meet the following requirements: - Minimum 1 year of experience in email marketing, with a strong emphasis on Klaviyo. - Solid understanding of email automation, segmentation, and analytics. - Knowledge of Shopify, WooCommerce, or similar eCommerce platforms. - Basic proficiency in HTML/CSS for email template customization. - Strong communication and reporting skills. In addition to the above responsibilities and requirements, the work type for this position is full-time on-site, with a 5-day working week and flexible timing. Join us in driving our brand's online success through effective email marketing strategies. As an Email Marketing Executive at our fast-growing home dcor brand, you will play a crucial role in enhancing our online sales and customer engagement through powerful email marketing. With at least 1 year of experience and a strong understanding of Klaviyo and other email marketing tools, you will be responsible for managing campaigns from the backend, handling both the technical setup and the marketing execution. Your key responsibilities will include: - Planning, creating, and managing email campaigns on Klaviyo. - Setting up automated flows such as welcome, abandoned cart, and post-purchase emails. - Managing audience segmentation and subscriber lists. - Ensuring smooth integrations between the website (Shopify/WooCommerce) and Klaviyo. - Monitoring campaign analytics and optimizing performance. - Coordinating with design/content teams for creatives and copy. - Maintaining email deliverability and compliance standards. To excel in this role, you must meet the following requirements: - Minimum 1 year of experience in email marketing, with a strong emphasis on Klaviyo. - Solid understanding of email automation, segmentation, and analytics. - Knowledge of Shopify, WooCommerce, or similar eCommerce platforms. - Basic proficiency in HTML/CSS for email template customization. - Strong communication and reporting skills. In addition to the above responsibilities and requirements, the work type for this position is full-time on-site, with a 5-day working week and flexible timing. Join us in driving our brand's online success through effective email marketing strategies.
About Us Thread to Form is a home décor brand built on craftsmanship, design, and cultural inspiration. We design and deliver products that bring warmth, beauty, and meaning into homes. With a growing presence in the US, Europe, Middle East, and Australia, we’re expanding our digital marketing team to strengthen our global customer experience. About the Role We are seeking a Narrative Designer to shape our brand voice and create impactful content across international markets including the UK, USA, Middle East, Europe, and Australia. The role involves writing compelling product descriptions, engaging social media content, persuasive email campaigns and newsletters, professional brand announcements, and insightful blogs on home décor and lifestyle trends. The ideal candidate will have strong storytelling skills, cultural awareness of diverse markets, and the ability to deliver consistent, high-quality content that connects with a global audience.g. Requirements Minimum 4+ years of experience in content writing/copywriting, preferably in the Home Décor or Lifestyle industry. Strong storytelling skills with the ability to adapt tone for diverse markets. Proven experience in writing for digital platforms – social media, blogs, emailers, and websites. Creative mindset with attention to detail and brand consistency. Awareness of international trends and consumer preferences across global markets. Comfortable working independently and taking ownershipof results. What We Offer A creative and collaborative environment where your ideas directly shape the brand’s voice. Career growth and learning opportunities in digital marketing, storytelling, and brand strategy. Exposure to international campaigns and evolving trends in the home décor industry. Competitive compensation aligned with experience, with room for performance-based growth. Perks & Benefits: Work timing: 10 AM to 6 PM Weekends off (Saturday & Sunday) Opportunity to work on lead generation projects Annual performance appraisal and growth opportunities Supportive work environment and learning opportunities Success in This Role Looks Like Success in this role will be defined by the ability to create compelling product copy that drives sales, develop engaging social media and blog content that enhances brand presence, and deliver impactful emailers and newsletters that achieve strong engagement. Maintaining a consistent and inspiring brand voice across diverse global markets will be key to ensuring the company’s growth and positioning as a trusted home décor brand. Apply Now If you’re passionate about brand storytelling, e-commerce, and home décor—and love seeing ideas through from concept to execution—we’d love to hear from you.