Brand Activation Manager

About the Company:

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

We want to be synonymous with the term hair fall and hair care. We are building a brand that does not compromise on efficacy and is loved by customers.

The Traya Model:

Our secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Role Overview:

Brand Activations Manager

Key Responsibilities:

1) Strategy & Planning

• Develop and implement integrated brand activation strategies aligned with overall marketing and brand goals.
• Identify key consumer insights to inform activation ideas that resonate with target audiences.
• Collaborate with internal teams (creative, digital, product, sales) and external partners (agencies, vendors) to design campaigns.

2) Campaign Execution

• Lead end-to-end planning and execution of events, sampling programs, pop-ups, retail activations, sponsorships, influencer-led activations, and digital extensions.
• Ensure all activations are on-brand, consumer-focused, and deliver ROI.
• Manage timelines, budgets, and compliance for activations across regions.

3) Collaboration & Coordination

• Work closely with sales and business teams to align on ground-level strategies.
• Liaise with creative agencies and event partners to bring campaigns to life.
• Partner with digital and PR teams to amplify activations across online and offline media.

4) Measurement & Reporting

• Track and evaluate the performance of brand activations against KPIs (reach, engagement, footfall, conversion).
• Provide post-event analysis, key learnings, and recommendations for future improvements.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
• 2-3 years of experience in brand marketing, activations, or experiential marketing, preferably in FMCG, beauty, lifestyle, or retail sectors.
• Strong understanding of consumer behavior, events, and brand storytelling.
• Proven track record of executing successful on-ground and digital brand experiences.
• Excellent project management, negotiation, and communication skills.
• Comfortable working in fast-paced, cross-functional environments.

Key Skills:

• Brand storytelling & consumer engagement
• Event management & vendor coordination
• Budget planning & execution
• Creative thinking & attention to detail
• Performance tracking & ROI analysis
• Strong communication and leadership