Job
Description
Namaskaram! We’re looking for a candidate with a background in psychology and a deep understanding of user behavior models —especially Nir Eyal’s Hook Model —to help us drive deeper, more meaningful user engagement. You’ll partner with cross-functional teams to analyze user behavior, identify habit-forming patterns, and shape product strategies that keep users coming back. If you love decoding what makes people tick and turning insights into real-world action, this is the role for you. What You’ll Do: Analyze user behavior to identify friction points, triggers, and moments of delight within the user journey. Apply psychological principles and the Hook Model (Trigger → Action → Variable Reward → Investment) to optimize user retention and habit loops. Design and run A/B tests , user surveys, and behavioral experiments to evaluate engagement strategies. Partner with Product, Design, and Marketing to translate behavioral insights into product improvements and feature recommendations. Build dashboards and reports that tell compelling, data-driven stories about user engagement. Champion ethical behavior design practices—balancing user needs with business goals. What You Bring: 3–5+ years of experience in user behavior analysis, product analytics, or behavioral science, preferably in a digital product environment. Degree in Psychology , Behavioral Science, Cognitive Science, or a related field. Advanced degrees (MS/PhD) are a plus. Expertise in the Hook Model and other behavior change frameworks (e.g., Fogg Behavior Model, BJ Fogg’s Tiny Habits). Hands-on experience with analytics tools (e.g., Mixpanel, Amplitude, Google Analytics, SQL). Strong understanding of experimental design, data interpretation, and user segmentation. Exceptional communication skills—you can distill complex behavior patterns into actionable insights. A passion for building human-centered, habit-forming (but ethical!) digital experiences. Nice to Have: Experience working with UX/UI teams or conducting user interviews. Background in behavioral product design or gamification. Knowledge of mobile and web app engagement metrics. Why Join Us? You’ll be part of a passionate, forward-thinking team that values curiosity, experimentation, and empathy. We care deeply about building experiences that are not only sticky—but also meaningful and respectful of users’ time and attention. Show more Show less
