B2B Sales Manager

JOB DESCRIPTION

Organisation: Bankai Agrifoods Pvt. Ltd.

Designation: B2B Sales Manager

Function: Sales

Location: Ahmedabad

Website: www.bankaigroup.com; www.amoyaagrifood.com

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Job Overview

B2B Sales Manager

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KRAs, Brief Descriptions, and Responsibilities

B2B Sales Target Achievement

Brief: Achieve monthly and annual sales targets by maximizing order volumes from institutional clients.

Roles & Responsibilities:

• Set monthly targets based on product and region.
• Monitor actual vs target sales with regular reporting.
• Identify high-volume clients and optimize offers.
• Work with supply chain to avoid stock-outs.
• Track performance of high-volume clients.

2: B2B Lead Generation & Pipeline Development

Brief: Generate and qualify new B2B leads from high-potential sectors like hotels, bakeries, sweet shops, etc.

Roles & Responsibilities:

• Research and list potential institutional buyers.
• Cold-call or visit to generate interest.
• Maintain a CRM database with lead status.
• Classify leads by business potential.
• Coordinate sampling and product trials.

3: Market Research & Business Intelligence

Brief: Continuously study and report market trends, customer preferences, competitor moves, and demand patterns.

Roles & Responsibilities:

• Collect data on consumption trends by sector.
• Map procurement practices of competitors clients.
• Share price benchmark updates weekly.
• Identify gaps in competitor offerings.
• Present actionable insights to the management.

4: Customer Acquisition & Onboarding

Brief: Convert potential institutional customers into buyers and onboard them efficiently.

Roles & Responsibilities:

• Pitch product features, pricing, and benefits.
• Draft customized commercial proposals.
• Manage sampling and trial orders.
• Facilitate KYC and legal onboarding.
• Monitor first 30-day customer engagement.

5: Daily Order & Requirement Collection

Brief: Ensure accurate, consistent daily order capture from all active B2B clients.

Roles & Responsibilities:

• Schedule daily check-ins with clients for requirements.
• Record order quantities by SKU.
• Coordinate urgent requests with plant.
• Track fulfillment history and adjust forecasts.
• Share consolidated orders with supply chain team.

6: Coordination with Plant & Supply Chain

Brief: Align daily B2B demand with production and logistics for timely fulfillment.

Roles & Responsibilities:

• Share daily demand sheets with plant team.
• Prioritize dispatches for key clients.
• Coordinate stock movement with logistics.
• Provide real-time updates to clients on status.
• Escalate issues proactively to prevent delays.

7: Customer Satisfaction & Complaint Resolution

Brief: Ensure prompt resolution of client issues and maintain high service standards.

Roles & Responsibilities:

• Track complaints related to product, quantity, delivery.
• Acknowledge complaints within 2 hours.
• Coordinate with quality/logistics for root cause.
• Share resolution status with customer.
• Measure satisfaction via feedback surveys.

8: Competitor Monitoring & Price Benchmarking

Brief: Stay updated with market pricing and competitor strategy to fine-tune our offering.

Roles & Responsibilities:

• Collect real-time pricing of competitors.
• Map their discounts, offers, and credit terms.
• Observe changes in service and fulfillment model.
• Update team via weekly competitor tracker.
• Suggest pricing and packaging improvements.

9: Reporting & Analytics

Brief: Maintain timely, insightful reports on performance, market trends, and revenue.

Roles & Responsibilities:

• Prepare daily/weekly/monthly sales MIS.
• Analyze account-wise volume growth.
• Track category-wise profitability.
• Present dashboards to CSO weekly.
• Provide input for sales forecasting.

10: Relationship Management with Key B2B Accounts

Brief: Build long-term relationships with top clients to ensure retention and repeat sales.

Roles & Responsibilities:

• Assign dedicated follow-ups to major clients.
• Celebrate customer milestones and feedback.
• Review supply experience quarterly.
• Personalize support for top 20 clients.
• Drive loyalty by improving TAT and customization.

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Additional Key Responsibilities:

• Support participation in food expos, institutional roadshows, or bulk buyer meetings.
• Identify cross-selling opportunities with allied products.
• Support the development of promotional material for B2B clients.
• Maintain updated client documentation (legal/KYC).
• Train junior sales officers or B2B executives under the manager.

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Qualifications & Experience:

• Education: Bachelors degree in business administration, Commerce, or equivalent.
• Experience: 5- years of experience in modern sales of premium dairy or food products (FMCG experience preferred).

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Additional Information:

• Work Environment: 6-day workweek (Monday to Saturday).
• Shift: General (9:00 AM – 6:00 PM); may vary based on business needs.
• Other Requirements:
• Must own a two-wheeler with valid license and insurance.
• Passion for supporting local farmers and sustainable practices.