B2B - Marketing Manager - Mumbai

Yangpoo University Partners

8 years

0 Lacs

mumbai maharashtra india

Posted:4 days ago| Platform:

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Skills Required

marketing positioning engagement coordination content strategy planning messaging management development design outreach crm integration seo retargeting saas training consulting hubspot ads figma storytelling learning creativity

Work Mode

On-site

Job Type

Full Time

Job Description

Manager – B2B MarketingExperience: 5–8 years | Location: Mumbai, India | Education: MBA PreferredCTC : Rs 8 to 14 lks ---About the RoleWe are seeking a strategic and execution-oriented Manager – B2B Marketing to lead marketing communications, brand positioning, lead generation, and engagement with Ivy League brands, universities, corporates, and institutional clients. This role blends marketing acumen, campaign execution, and cross-functional coordination with sales, content, and product teams.---Key ResponsibilitiesMarketing Strategy & PlanningExecute integrated B2B marketing campaigns aligned to business goalsBuild funnels to generate and nurture qualified institutional leadsTailor messaging for CXOs, Deans, VCs, L&D Heads, and decision-makersCampaign ManagementLead multi-channel campaigns (email, LinkedIn, webinars, events, paid ads)Track CPL, MQL, ROI, and campaign performance via dashboardsContent & Collateral DevelopmentCreate impactful decks, brochures, case studies, and emailers with content/design teamsEnsure consistent brand narrative and tone across channelsEvents & PartnershipsManage institutional participation in conferences, webinars, and roundtablesDrive co-branded outreach with academic and corporate partnersDigital & CRM IntegrationOptimize CRM, email workflows, and lead nurturing with the sales teamMonitor SEO, SEM, and retargeting for B2B visibility---Desired Profile5–8 years of B2B marketing experience in education, SaaS, training, travel, or consultingMBA preferredStrong understanding of institutional sales cycles and academic ecosystemsHands-on with HubSpot, Zoho, LinkedIn Campaign Manager, Google Ads, Canva/FigmaExcellent storytelling, content, and project execution skills---Why Join Us?Work with global academic brands and Ivy-aligned institutionsInfluence the future of education and executive learningHigh-growth role with ownership, creativity, and autonomy

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