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Job Description About The Company Axis My India is Indias foremost Consumer Data Intelligence Company, which in partnership with Google is building a single-stop People Empowerment Platform, the a app, that aims to change peoples awareness, accessibility, and utilization of a slew of services. At Axis, we are dedicated to making a tangible impact on the lives of millions. If you're passionate about creating meaningful changes and aren't afraid to get your hands dirty, we want you on our team! Job Description Implement and manage GA4 tracking for the "a" App, ensuring accurate and comprehensive data collection. Integrate GA4 with Firebase for robust mobile app analytics, including event and parameter configuration. Design and develop custom dashboards and reports (using Looker Studio or similar tools) to visualize key performance indicators (KPIs) and user behavior trends. Analyze user engagement, retention, funnel performance, and other critical app metrics to identify growth opportunities and areas for optimization. Collaborate with product, UX, marketing, and engineering teams to translate data insights into actionable strategies for improving app features and user journeys. Define and track key performance indicators (KPIs) such as installs, active users, retention rate and session duration Stay current with the latest GA4 features, updates, and industry best practices, proactively recommending enhancements to analytics processes. Provide regular reporting and presentations to stakeholders, clearly communicating findings and recommendations. Identify trends in user behavior, such as most viewed screens, popular features, and drop-off points within the app journey. Track the effectiveness of marketing campaigns by analyzing acquisition sources, installs, and in-app engagement. Collaborate with developers to implement and test analytics updates in new app releases. Requirements Proven hands-on experience with Google Analytics 4 (GA4) implementation and analysis, particularly for mobile apps. Strong understanding of mobile app analytics concepts, event-based tracking, and cross-platform user journeys. Proficiency in dashboard and data visualization tools (e.g., Looker Studio, Google Data Studio). Experience with Firebase SDK integration and custom event setup for mobile apps. Familiarity with Google Tag Manager and tag management for app environments. Ability to translate complex data into clear, actionable insights for non-technical stakeholders. Strong analytical, problem-solving, and communication skills. Knowledge of data privacy regulations and best practices for secure data handling. Bachelors degree in computer science, Data Science, Analytics, or related field; advanced degree preferred Experience Required Experience with G4A data querying tool for more than 2 years Exposure to digital marketing analytics (SEO, PPC, campaign tracking) and attribution modelling. Familiarity with data engineering concepts. Experience working in fast-paced, cross-functional teams, preferably in a consumer app environment (ref:hirist.tech) Show more Show less
