AVP - Growth

Pre-requisite

Qualification: MBA in Marketing

Location: Mumbai

Type: Full time and Work from Office

Experience: 8 - 11 years in growth, marketing, or product roles with 3+ years relevant experience in a leadership position within a B2B SaaS company, preferably in FinTech or Lending Tech.

Skills Required

• Deep understanding of B2B sales cycles, lead generation, and account-based marketing (ABM) strategies.
• Proficiency in data analysis tools (e.g., Google Analytics, Marketing Automation and CRM platforms).
• Expertise in A/B testing, conversion rate optimization and growth hacking methodologies.
• Excellent communication, interpersonal, and presentation skills
• Familiarity with the Indian FinTech/BFSI landscape is highly desirable.

Roles and responsibilities:-

Acquisition & Conversion:

• Develop and execute strategies to acquire new B2B clients in the BFSI/NBFC sector.
• Optimize end-to-end growth funnels for user acquisition and activation of our Lending Tech products (e.g., goOriginate, goCollect).
• Lead targeted marketing campaigns across B2B channels, including content, SEO/SEM, email, and performance marketing, with a focus on media planning and spends.

Retention & Engagement:

• Implement strategies to enhance user engagement and retention for our Lending Tech products.
• Utilize data to understand user behavior and identify retention opportunities.

Growth Planning & Execution:

• Build and execute a holistic, data-driven growth plan aligned with business objectives.
• Identify key growth levers across product, marketing, sales, and partnerships.
• Manage budgets and allocate resources effectively to achieve ambitious growth targets.

Marketing & Growth Leadership:

• Oversee all growth marketing initiatives, including media planning and optimizing media spends.
• Analyze key performance indicators (KPIs) such as CAC, CLTV, conversion rates, MQLs, and SQLs to drive continuous improvement.
• Collaborate with product development, project implementation, sales, and marketing teams to align growth initiatives and foster a culture of experimentation