Associate Manager - Marketing

Your Role

Understand the customers and environment

• Listens actively to customers, Identify market & customer needs
• Regular field visits to understand the internal & external customer needs & gaps
• Identify any research needs for brand & clearly define objectives & brief.
  

Formulate & develop Marketing Strategy

• Conducts situation analysis, with input from internal & external stakeholders.
• Makes risk analysis
• Decides Marketing Mix (product, price, place, promotion).
• Develops forecasting based on patient dynamics for the planning period
• Develops a positioning and communication strategy
  

Implement the Marketing Strategy

• Involves medical, sales, regulatory, communication team to input and validate communication, medical education tools…
• In line with plan delivery, arranges, conducts and co-ordinates the implementation of critical external stakeholder activities including, advisory boards, symposia, CME’s, exhibitions, conferences and meetings
• Modify or course correct based on the KPI dashboards
• Manages the forecasting and inventory process to ensure correct stock levels
  

Plan, Implement & Manage Other BU Initiatives & Assets

• Collaborate with other team members to drive & implement BU initiatives e.g. PR activity, conference participation
• Drive & manage digital programs & assets. Suggest any changes needed to improve efficiency & outcomes
  

Builds KOL Endorsement & Advocates, Networks With Other Stakeholders

• Identifies the key stakeholders and KOLs to achieve endorsement and advocacy by building rapport & relationship
  

Supports Sales team to deliver Sales objectives and plans

• Co-ordinates and conducts product training.
• Develops creative brand campaigns reinforcing the positioning, adapted to the sales force.
• Presents clear product and market strategy at cycle meeting to sales team.
• Evaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary.
• Plans and conducts field visits with KAMs to monitor market dynamics.
  

Monitor performance and A&P budget

• Tracks monthly performance vs Budget and analyse reasons for gaps.
• Reports performance against budget
• Monitors Advertisement & Promotion budget
  

Who You Are

What we offer: