Associate Manager Ads Monetisation Strategy

We are looking for a Associate Manager Ads Monetisation to drive strategic initiatives, data-backed decision-making, and product-led monetisation experiments across Rapidos app ecosystem This is an execution-driven yet strategic role, sitting at the intersection of business, product, and data The ideal candi will combine analytical thinking, market awareness, and executional agility to accelerate Rapidos advertising business Key Responsibilities Monetisation Strategy & Planning Support the definition and execution of Rapidos ads monetisation roadmap across app surfaces and user journeys Identify and evaluate new ad formats, placements, and engagement opportunities that drive incremental revenue Build frameworks for opportunity sizing, revenue forecasting, and prioritisation Collaborate with Product and Tech teams to convert business hypotheses into scalable ad experiences Product Experimentation & Execution Partner with Product teams to prototype and test new ad units, placements, and creative integrations Analyse experiment outcomes to measure impact on user engagement, retention, and monetisation Translate learnings into product or configuration improvements to optimise performance 3 Data-Driven Insights & Business Analytics Analyse user journeys and behavioural data to uncover monetisation opportunities across ride stages Develop and maintain key performance trackers to evaluate ad performance and business impact Provide actionable insights that influence product decisions, campaign strategy, and pricing models Partnership & Ecosystem Management Collaborate with internal and external partners to improve monetisation efficiency and delivery quality Support discussions on new partnerships, integrations, and certifications that enable business growth Align with Sales and Operations teams to ensure consistent business delivery and revenue realisation Offline Branding & Market Research Explore and evaluate opportunities in offline and vehicle-based branding Conduct market benchmarking and vendor analysis to identify scalable formats and pricing opportunities Qualifications 24 years of experience in business strategy, product monetisation, or digital revenue strategy within a consumer-facing product or platform environment Strong analytical and problem-solving skills with the ability to translate data into strategic insights Understanding of digital monetisation models, user engagement funnels, and advertising ecosystems Excellent collaboration and communication skills to work cross-functionally across Product, Tech, and Business teams High ownership mindset, structured thinking, and bias for execution in dynamic environments Preferred Experience Experience working on product monetisation, ad strategy, or consumer engagement initiatives Exposure to marketplace or app-based business models with diverse user touchpoints fort with data interpretation and developing actionable business narratives from complex datasets Why Join Us At Rapido, youll play a pivotal role in shaping one of our fastest-growing business verticals Youll have the opportunity to work on high-impact projects that combine product thinking, business strategy, and data-driven decision-making driving measurable revenue growth and user engagement at scale Join us to be part of a dynamic team building the future of mobility and monetisation in India