Associate Director - Public Relations

Location:

About Emeritus & Daskalos

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formats, including short courses, degrees, and executive programs - to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, collaborates with reputed international universities to establish world-class campuses in India, enabling Indian students to access globally recognised education within the country. We’re building the next chapter of India’s higher education story, making international-quality learning accessible, affordable, and future-ready.

Role Overview

We are looking for a dynamic and strategic Senior Communications professional to drive our public relations, thought leadership, and storytelling initiatives. The role involves driving national awareness about global universities coming to India and amplifying university-level PR for key milestones, student recruitment, and thought leadership.

The ideal candidate has strong media relationships, experience managing agencies, and a proven track record in building brand visibility through integrated earned, owned, and influencer-led campaigns.

Key Responsibilities:

Strategic Communications

• Execute the Eruditus (India Campus Business) PR playbook and shape its narrative as the enabler of global higher education in India.
• Develop and implement communication strategies aligned with business goals and brand positioning.
• Craft compelling messaging for leadership, media, and institutional partners.

Media & Thought Leadership

• Build and maintain relationships with top-tier national and business media (education, policy, and economic beats).
• Drive consistent earned media coverage through interviews, features, and op-eds.
• Support leadership visibility through thought pieces, bylines, and event participation.

University-Level PR

• Manage PR for our partner universities - program announcements, campus openings, recruitment campaigns, and milestones.
• Collaborate with university communications teams for joint storytelling and localized outreach.

Campaign & Event Communications

• Lead communication efforts for category campaigns (“Global Education in India”), student fairs, and higher education panels.
• Coordinate media coverage for key events and leadership visits.

Influencer & Digital Integration

• Identify and collaborate with education influencers, counsellors, and content creators to build credibility.
• Align with digital marketing teams to integrate PR with paid storytelling.

Measurement & Optimization

• Track media impact, share of voice, engagement, and sentiment.
• Provide regular reports and insights for strategy refinement.

Requirements

• 8–10 years of experience in public relations, strategic communications, or corporate affairs.
• Experience in education, edtech, or impact-led sectors preferred.
• Established media relationships across national, business, and education outlets.
• Strong writing, storytelling, and message development skills.
• Ability to manage multiple partners, agencies, and internal stakeholders.
• Strategic thinker with hands-on execution capability.

Key Attributes

• Proactive, resourceful, and self-driven communicator.
• Strong networker and relationship builder.
• Comfortable operating in a fast-paced, evolving environment.
• Passionate about education, policy, and purpose-driven communication.

Why Join Us

• Be part of a pioneering initiative redefining global education access in India.
• Collaborate with international universities and visionary education leaders.
• Shaping a brand's voice, transforming the higher education landscape.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press:

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark
• https://www.outlookbusiness.com/start-up/news/eruditus-secures-150-million-funding-for-ai-expansion-business-growth
• https://economictimes.indiatimes.com/tech/startups/edtech-unicorn-emeritus-story-now-a-harvard-business-school-case-study/articleshow/107648728.cms?from=mdr