Associate Director – Digital Marketing (Global)

EdTechDigit Innovations is looking for a bright Marketing professional who would like to develop his/her 

career in the edtech marketing domain. The edtech industry will grow from USD 163.49 billion in 2024 to 

around USD 348.41 billion by 2030 – we believe this is the right time to take our share. If you too have the 

same thought for the education technology domain, join us in our journey to make the best edtech 

startup.  

We are looking for a well-rounded Associate Director – Digital Marketing (Global) with 360-degree digital 

marketing expertise spanning Paid Marketing, Content Marketing, Social Media, Lead Generation, SEO, 

GEO, and Email Marketing. The ideal candidate will be adept at developing and executing comprehensive 

digital strategies for AI, Data Science, and Cybersecurity certification bodies and their programs, to 

engage global audiences, drive lead generation, and optimize conversions across multiple channels. This 

individual will work closely with the Head/CMO, contributing insights and helping shape a cohesive digital 

marketing strategy. 

Job Responsibilities

• Paid Marketing Campaigns: Develop, execute, and optimize paid campaigns across platforms like 
• Google Ads, LinkedIn, Facebook, Instagram, and emerging channels to ensure maximum reach and return on investment. 
• Content Marketing: Strategize and oversee the creation of high-quality content (blogs, videos, social media posts, etc.) that aligns with brand messaging and drives audience engagement. 
• Social Media Management: Oversee social media strategy, content creation, and engagement across key platforms to build a loyal community and enhance brand visibility. 
• Lead Generation & Nurturing: Design and implement multi-channel lead generation campaigns with effective nurturing funnels to convert leads into qualified prospects. 
• SEO/GEO Strategy: Develop SEO and GEO (Generative Engine Optimization) best practices and oversee content and technical optimizations to improve organic search performance. 
• AI tools and AI-driven strategy: Must have implementation and execution experience of AI tools in marketing.  
• Email Marketing: Manage email marketing strategies, including audience segmentation, drip campaigns, and performance tracking, to drive engagement and conversions. 
• Performance Analysis & Optimization: Track and analyze KPIs across digital channels, providing actionable insights to continuously refine and enhance strategies. 
• Collaboration with Head/CMO: Assist the Marketing Head by providing research, hands-on deliverables, regular performance reports, strategic insights, and recommendations to support overarching business goals. 
• Marketing Collaterals: Develop marketing collaterals like brochures, reports, case studies, videos, etc. for the products. 
• Budget Allocation: Manage the digital marketing budget across multiple channels, ensuring efficient use of resources to maximize impact. 
• Trend Monitoring & Innovation: Stay updated on digital marketing trends, platforms, and tools to drive continuous improvement and innovation across all digital touchpoints. 

Qualifications:

• Educational Qualification: MBA in Marketing (or similar) 
• Experience: 8-10 years in digital marketing, with a well-rounded background in paid marketing, content strategy, lead generation, SEO, email marketing, and social media management. 
• Analytical & Data-Driven: Skilled in using tools like Google Analytics, SEMrush, and social media insights for data analysis and campaign optimization. 
• Paid Advertising Expertise: Proven success in managing paid campaigns across Google, LinkedIn,  Facebook, Instagram, and other platforms, with a focus on ROI and strategic targeting. 
• Strong Communicator: Exceptional written and verbal communication skills in English (US), with the ability to craft compelling content and communicate insights clearly. 
• Project Management Skills: Strong organizational abilities, capable of managing multiple projects and deadlines, and comfortable working cross-functionally to support CMO and marketing teams. 
• Proactive & Creative: A self-starter who brings creative ideas, a strategic mindset, and a hands on approach to implementing marketing initiatives. 

What We Offer:

• Compensation: As per industry standards. 
• Remote Work Flexibility: Work from home (remote). 
• Collaborative Team Culture: Opportunity to work closely with leadership and make a significant impact on digital strategy. 
• Growth & Development: Access to professional development opportunities and potential for career growth within digital marketing. 

About Us:

EdTechDigit Innovations is the world’s leading multi-dimensional education technology company and 

creator of digital perspectives. We empower businesses, institutions, K-12 institutions, governments, and 

individuals by delivering innovative tech-education programs that transform learning experiences. We are 

the global marketing and logistics partner for renowned certification bodies such as the United States 

Artificial Intelligence Institute (USAII®), the United States Data Science Institute (USDSI®), and the United 

States Cybersecurity Institute (USCSI®). Our mission is to help organizations and individuals succeed by 

enhancing their branding quotient and tech capabilities.