Associate Creative Director- Performance

Job Description

About Wellbeing Nutrition: Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products. Role Overview: We are seeking a Creative Director - Channel Performance to lead our performance marketing efforts, with a strong focus on video content. This role will be pivotal in driving brand growth through engaging, conversion-focused content, while maintaining the brand’s premium aesthetic and language. Key Responsibilities: Creative Leadership: Lead the ideation, creation, and execution of high-impact video content for performance marketing across digital platforms including meta, e-com and q-com channels. Develop creative strategies that drive measurable results, from awareness to conversion. Maintain and enhance the Wellbeing Nutrition brand identity across all video assets. Brand Consistency: Uphold the brand’s visual and tonal guidelines while pushing creative boundaries to captivate new audiences. Collaborate closely with the brand and product teams to align messaging and ensure consistency across campaigns. Team Development: Build and mentor a high-performing creative team, fostering a culture of innovation and excellence. Identify and onboard creative talent, designers, and video producers. Performance Optimization: Partner with the marketing team to optimize creatives based on performance metrics, A/B testing, and data-driven insights. Stay ahead of industry trends, platform updates, and best practices to maximize campaign efficiency. Collaboration and Stakeholder Management: Work closely with cross-functional teams including brand, product, and digital marketing to ensure cohesive storytelling. Present creative concepts to leadership, clearly articulating the rationale behind design choices and performance goals. Requirements: 10+ years of experience in creative direction, preferably within the health and wellness D2C space. Strong portfolio showcasing video-first campaigns with proven performance results. Deep understanding of digital marketing, video production, and brand storytelling. Excellent leadership and team-building skills. Data-driven mindset with the ability to balance creative vision and business goals. Passion for health and wellness is a plus. Why Wellbeing Nutrition? Be part of a purpose-driven brand that’s changing the way people think about nutrition. Work in a fast-paced, collaborative environment with a passionate team. Opportunities for growth and creative freedom. Show more Show less