Sr Brand Manager (Sports & Performance Category)

About Wellbeing Nutrition - We are one of India’s leading D2C nutraceutical brands, pioneering science-backed solutions that bridge the gap between modern lifestyles and holistic wellness. With a growing portfolio across daily wellness, beauty, kids nutrition, and now Sports Performance, we are setting new standards in functional health and innovation. About the Role: We are looking for a strategic and high-performing Sr. Brand Manager in our Gurugram team to lead the Sports Performance category. This role is ideal for someone who understands the intersection of fitness, performance, and nutrition, and has experience building brands in the D2C space. You will be responsible for defining and driving the growth strategy of this high-potential category - from brand positioning and GTM, to product storytelling, partnerships and digital campaigns. Key Responsibilities: Own the Sports Performance brand strategy and category vision. Lead go-to-market (GTM) planning for new product launches. Work closely with R&D, product, design and digital teams to build compelling consumer narratives. Drive brand campaigns across paid, earned, and owned channels. Identify and close partnerships with influencers, athletes, and fitness communities. Track category trends, consumer insights, and competitive landscape. Monitor brand performance metrics and optimize for scale and engagement. What We’re Looking For: 7–10 years of relevant brand management experience, preferably in FMCG or D2C brand. Ideally managed nutrition, sports nutrition, health & wellness, healthy snacking or personal care brand/categories. Proven success in building or scaling a niche category within a fast-paced brand environment Strong creative and storytelling sensibility, with data-driven decision-making Good commercial & sales acumen Passion for fitness, wellness, or athletic performance is a major plus Comfortable working cross-functionally and managing external agencies and partners. Please apply through this job post. Please do not DM on chat. You can also email us with your resume + compensation details (current or last drawn compensation, expected compensation & availability to join from) on jasmine@wellbeingnutrition.com . Apply through the job post for faster turnaround by our team. Show more Show less