Sr Brand Manager (Sports & Performance Category)

About Wellbeing Nutrition -

We are one of India’s leading D2C nutraceutical brands, pioneering science-backed solutions that bridge the gap between modern lifestyles and holistic wellness. With a growing portfolio across daily wellness, beauty, kids nutrition, and now Sports Performance, we are setting new standards in functional health and innovation.

About the Role:

Sr. Brand Manager in our Gurugram team

Key Responsibilities:

• Own the Sports Performance brand strategy and category vision.
• Lead go-to-market (GTM) planning for new product launches.
• Work closely with R&D, product, design and digital teams to build compelling consumer narratives.
• Drive brand campaigns across paid, earned, and owned channels.
• Identify and close partnerships with influencers, athletes, and fitness communities.
• Track category trends, consumer insights, and competitive landscape.
• Monitor brand performance metrics and optimize for scale and engagement.

What We’re Looking For:

• 7–10 years of relevant brand management experience, preferably in

  FMCG or

  D2C brand. Ideally managed nutrition, sports nutrition, health & wellness, healthy snacking or personal care brand/categories.

• Proven success in building or scaling a niche category within a fast-paced brand environment

• Strong creative and storytelling sensibility, with data-driven decision-making

• Good commercial & sales acumen

• Passion for fitness, wellness, or athletic performance is a major plus
• Comfortable working cross-functionally and managing external agencies and partners.

Please apply through this job post. Please do not DM on chat. You can also email us with your resume + compensation details (current or last drawn compensation, expected compensation & availability to join from) on jasmine@wellbeingnutrition.com .

Apply through the job post for faster turnaround by our team.