Associate Creative Director- Performance

You will be joining Wellbeing Nutrition, a company that is at the forefront of revolutionizing the nutraceutical industry. By providing high-quality, science-backed supplements and wellness products directly to consumers, the company aims to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products. As the Creative Director - Channel Performance, your primary responsibility will be to lead the performance marketing efforts with a specific focus on video content. Your role will play a crucial part in driving brand growth through the creation of engaging, conversion-focused content while ensuring that the brand's premium aesthetic and language are maintained. Key Responsibilities: - Lead the ideation, creation, and execution of high-impact video content for performance marketing across digital platforms such as meta, e-commerce, and q-commerce channels. - Develop creative strategies that deliver measurable results, spanning from awareness to conversion. - Maintain and enhance the Wellbeing Nutrition brand identity throughout all video assets. - Uphold the brand's visual and tonal guidelines while exploring creative boundaries to attract new audiences. - Collaborate closely with the brand and product teams to align messaging and maintain consistency across campaigns. - Build and mentor a high-performing creative team, fostering a culture of innovation and excellence. - Identify and onboard creative talent, designers, and video producers to support the team. - Partner with the marketing team to optimize creatives based on performance metrics, A/B testing, and data-driven insights. - Stay informed about industry trends, platform updates, and best practices to enhance campaign efficiency. - Work closely with cross-functional teams, including brand, product, and digital marketing, to ensure cohesive storytelling. - Present creative concepts to leadership, clearly articulating the rationale behind design choices and performance goals. Requirements: - 10+ years of experience in creative direction, preferably within the health and wellness D2C space. - A strong portfolio showcasing video-first campaigns with proven performance results. - Deep understanding of digital marketing, video production, and brand storytelling. - Excellent leadership and team-building skills. - A data-driven mindset with the ability to balance creative vision and business goals. - Passion for health and wellness is a plus. Join Wellbeing Nutrition and become a part of a purpose-driven brand that is reshaping people's perspectives on nutrition. You will work in a dynamic, collaborative environment alongside a passionate team, with opportunities for personal and creative growth.,