Assistant Manager - Social Media

abhishek.nair@joinventures.com

About Interflora:

Interflora is India’s premier luxury floral gifting brand, known for its elevated aesthetic, bespoke arrangements, and world-class customer experiences. We cater to discerning clientele who appreciate craftsmanship, emotion, and design. As we scale new heights, we are looking for passionate individuals who understand the world of luxury and can communicate our brand through compelling, aesthetic digital storytelling.

Role Overview:

Assistant Manager – Social Media

Key Responsibilities:

• Develop and implement a cohesive social media strategy across Instagram, Facebook, Pinterest, YouTube, and emerging platforms aligned with the brand voice.
• Own the end-to-end content calendar – ideation, planning, briefing, execution, and publishing.
• Coordinate with the in-house creative team and external collaborators to develop high-quality, aesthetic content (photoshoots, reels, stories, etc.)
• Write engaging, on-brand copy that resonates with our audience and maintains the luxury tone of voice.
• Analyze social media metrics regularly, track performance, and optimize content based on data insights.
• Stay updated on industry trends, competitor activity, and algorithm changes to keep the brand ahead of the curve.
• Manage influencer collaborations and brand partnerships with relevant personalities aligned with Interflora’s ethos.
• Support in campaign planning, product launches, and festive promotions from a social media lens.
• Ensure brand consistency across all digital touchpoints.

Required Skills & Qualifications:

• 3–5 years of experience in social media management, preferably in luxury, fashion, beauty, or lifestyle sectors.
• A strong understanding of

  luxury aesthetics

  , tone, and content styling – experience with

  Interflora or similar high-end brands

  is a major plus.
• Proficient in crafting creative briefs, understanding visual storytelling, and working with design/photo/video teams.
• Excellent copywriting and content ideation skills.
• Data-driven mindset with familiarity in analytics tools (Meta Business Suite, Google Analytics, etc.)
• Highly organized, proactive, and capable of managing multiple projects with tight timelines.
• Passion for design, creativity, and elevated brand experiences.

What We Offer:

• Opportunity to work with a leading luxury brand redefining floral gifting in India.
• Creative freedom to shape and evolve the brand's digital storytelling.
• Dynamic, fast-paced work environment in a design-centric culture.
• Growth opportunities in a scaling brand.