Assistant Manager - Social Media

About the Role:

Assistant

AGENCY BACKGROUND PREFERABLE

Key Responsibilities:

1. Strategy Development & Channel Optimization

• Develop and implement a 

  platform-specific content strategy

   to maximize reach, engagement, and conversion.
• Tailor content formats, messaging, and posting frequency 

  based on audience behavior and platform algorithms

   (LinkedIn, Instagram, YouTube, Twitter, etc.).
• Stay ahead of platform changes, algorithm updates, and content trends to maximize visibility and engagement.

2. Content Creation & Management

• Lead 

  content ideation, calendar planning, and execution

  , ensuring a balance of brand, product, and community-driven content.
• Leverage 

  AI tools (e.g., ChatGPT, Midjourney, Eleven Labs, HeyGen, Kling AI)

   for static and video content creation.
• Collaborate with internal teams and external agencies to produce high-quality, platform-specific creatives.
• Ensure that content is optimized for engagement, SEO, and performance across all channels.

3. Performance Analytics & Optimization

• Track, analyze, and report on 

  social media performance metrics

   using tools like Sprout Social, Hootsuite, or Brandwatch.
• Continuously 

  optimize content and campaign strategies

   based on insights from data, A/B testing, and audience feedback.
• Measure brand sentiment, engagement rates, and community growth against industry benchmarks.

4. Online Reputation Management (ORM) & Community Engagement

• Monitor brand mentions, sentiment, and conversations across digital platforms.

• Actively 

  address customer queries, feedback, and potential crises

   to maintain a positive brand reputation.
• Develop 

  proactive engagement strategies

   to build a strong, loyal community.
• Implement guidelines for consistent brand tone and response management.

5. Collaboration & Partnerships

• Work closely with 

  product, brand, and growth marketing

   teams to align social media with broader business objectives.
• Partner with 

  influencers, content creators, and brand advocates

   to expand reach and drive engagement.
• Coordinate with paid media teams to ensure organic and paid strategies complement each other.