Assistant Manager Sales Marketing

Position:

Location:

Reporting to

Qualification:

Experience Required:

Required Marketing Knowledge:

About the Role:

The Assistant Sales & Marketing Manager will work closely with the CEO, suggesting ideas and strategies for both digital and direct marketing initiatives based on data and market research. They will be fully responsible for leading digital marketing efforts, including campaign design, implementation, optimization across all platforms. Additionally, they will oversee execution and contribute ideas to direct marketing campaigns. This role is hands-on, with a focus ondriving customer acquisition, brand awareness, and revenue goals while ensuring the team works effectively.

Key Responsibilities:

I. Direct Marketing and Field Operations

a. Oversee the execution of direct marketing strategies such as print media, events, brochures, and door-to-door marketing to engage local customers.

b. Supervise and guide the field marketing team to ensure that local campaigns align with the brand’s strategy and objectives.

II. Market Research and Localized Strategy Development

a. Conduct detailed market research to identify customer preferences, competitor activities, and new opportunities for business growth in each location.

b. Provide recommendations based on research to improve marketing strategies and ensure effective market penetration in new regions.

III. Suggesting Ideas and Strategies

a. Regularly propose creative marketing strategies and ideas to the CEO based on market insights, customer behavior, and campaign performance.

b. Collaborate with the marketing team to refine and adapt suggested strategies for optimal results.

IV. Team Leadership and Coordination

a. Lead, mentor, and manage a team of field marketing executives and Customer relation executives and to ensure high productivity and motivation.

b. Delegate tasks effectively, monitor individual performance, and provide ongoing coaching to achieve targets. Additionally, ensure that the data collected by the field marketing team is input into the platform and received by the CRM team, with conversions tracked accordingly.

V. Customer Feedback and Continuous Improvement

a. Collect and analyze customer feedback to refine marketing campaigns and improve customer experience.

b. Implement a process for continuous monitoring of customer satisfaction, ensuring that marketing initiatives align with customer needs and expectations.

c. Collaborate with other departments (sales, Customer relations, operations, etc.) to ensure that marketing strategies reflect customer insights and drive better engagement.

VI. Manage CRE Activities

a. Supervise CREs handling inbound and outbound touchpoints (calls, emails, messages) to ensure prompt, courteous, and brand-aligned service.

b. Ensure timely follow-up on inquiries, feedback, complaints, and orders. CREs should escalate complex issues through CRM workflows until fully resolved.

c. Monitor CREs' efforts in gathering customer feedback, logging CRM data accurately, and identifying trends to inform team strategy.

d. Guide CREs to identify and seize upselling/cross-selling opportunities during interactions, aligning suggestions with customer needs and generating revenue.

VII. Digital Marketing Knowledge & Contribution

a. The Assistant Marketing Manager should have a basic understanding of digital

marketing concepts, including SEO, SEM, social media campaigns, content creation, email marketing, and paid media campaigns.

b. They should be able to contribute ideas and suggestions for digital marketing

strategies to enhance brand visibility and lead generation.

c. The candidate should possess an interest in digital marketing and demonstrate the potential to learn and adapt to digital marketing responsibilities if the role demands it.

Note: The candidate should be capable of implementing and executing marketing, sales and branding ideas and strategies effectively, ensuring alignment with business goals and market trends.