Assistant Manager-Performance Marketing

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Job Type:

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About Us – Autocar India

Autocar India

Job Overview

Assistant Manager- Performance Marketing

Key Responsibilities

Campaign Management & Execution

• Plan, implement, and optimize ROI-driven campaigns across

  Google Ads

  and

  Meta Ads

• Own and manage

  affiliate marketing programs

  , identifying new affiliate partners and maximizing conversions from existing ones.
• Drive performance across new emerging channels (e.g., programmatic, native platforms) where relevant.
• Ensure affiliates are aligned with brand positioning, product offerings, and marketing campaigns. Detect and address fraudulent activity or policy violations promptly.

Optimization & Analytics

• Monitor and analyze campaign performance daily, focusing on

  CAC, LTV, and conversion funnels

  .
• Optimize campaigns through rigorous

  A/B testing, audience segmentation, and creative iteration

  .
• Leverage

  GA4, and other attribution tools

  to drive actionable insights.

Strategy & Planning

• Define quarterly and monthly digital performance strategies aligned with business goals.
• Collaborate with cross-functional teams (Design, Product, Tech, Sales) to ensure alignment and consistent messaging.
• Develop innovative growth strategies to scale lead generation and customer acquisition sustainably.

Stakeholder Management

• Work with partners to maximize returns from partnerships.
• Regularly report performance metrics, campaign learnings, and growth opportunities to senior leadership.

Preferred Skills

• Strong command of

  Google Ads, Meta Ads Manager, Affiliate Platforms

  , and related tools.
• Sound knowledge of

  digital tools

  : Google Analytics (GA4), Google Tag Manager
• Expertise in

  conversion tracking, attribution modeling, and funnel optimization

  .
• Proficiency in

  Excel/Google Sheets

  for campaign performance tracking and reporting.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Creative flair to collaborate with design/content teams for compelling ad creatives.
• Ability to thrive in a

  fast-paced, performance-driven environment

  .

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related fields (MBA is a plus).

• Minimum 4+ years of hands-on experience

  in managing performance marketing campaigns.
• Proven track record of achieving growth targets, reducing CAC, and maximizing ROI.
• Experience in automobile, e-commerce, or consumer tech industries will be an added advantage.

Why Join Autocar?

• A

  data-driven, high-energy team

  that values innovation and creativity.
• Exposure to

  end-to-end marketing ownership

  with direct business impact.
• Dynamic workplace with exciting growth opportunities.