Company Overview
At Sid’s Farm, we are a dedicated D2C brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founder’s son, Sid, our company reflects a father’s commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families.Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We provide ample opportunities for professional advancement, ongoing training, and mentorship to help our team members reach their full potential. At Sid’s Farm, we are passionate about ensuring that every product we create meets the highest standards for you and your loved ones, while also creating a workplace where our employees can thrive and contribute meaningfully.We are growing like never before, expanding our horizons in Hyderabad, Bangalore, Pune, Vijayawada, and several other locations soon. We are a solid family of over 500 employees, and we look forward to welcoming more Culture Champions to enable every individual’s growth story.
Role Summary
Position:
Assistant Manager - B2B Sales
Experience
: 5 to 7 Years
Reporting to:
Manager – Sales & Distribution. Dotted line to CGO.
Location:
Hyderabad (On-Site)
Summary
We are looking for a dynamic professional to manage and grow our
Modern Trade (MT)
and
General Trade (GT)
channels. This role requires a blend of strategic planning, relationship management, and executional excellence to drive sales, visibility, and market share across retail formats. The ideal candidate will have experience in handling large-format retail chains as well as distributor and retailer networks in traditional trade.
Responsibilities
- Drive sales, revenue, and growth targets in both MT & GT channels.
- Build and manage relationships with key MT accounts (e.g., Vijetha, Ratnadeep, Ghanshyam) and negotiate annual trade terms.
- Develop and execute GT sales strategies, including distributor management, beat planning, and retail expansion.
- Track channel performance and generate actionable insights through data analysis.
- Coordinate with supply chain, marketing, and merchandising teams to ensure product availability and visibility.
- Ensure execution of trade promotions, in-store activations, and display initiatives across both formats.
- Managing area sales executives.
- Creating budgets & utilization + RoI reports.
- Offer & QPS planning and implementation.
- Data analysis and sharing regular reports on sales, forecasts, and feedback
- Hiring team members as & when required.
- Sales forecasts & AOP achievement.
- Find new business opportunities through networking, cold calling, and market research
- Give product presentations and demos
Requirements
- 4–6 years of channel sales experience in FMCG/Dairy/D2C sector.
- Strong understanding of retail dynamics in both modern and traditional trade.
- Excellent negotiation, interpersonal, and analytical skills.
- Willingness to travel and manage field operations.
- Ability to read Sales Data
Why Sid's Farm?
Working at a Farm is fun, but you have to see it for yourself. But here we go with all the reasons that will help you choose Sid’s Farm as your preferred workplace.1
. Innovative Culture
- With a commitment to quality and innovation, you’ll be part of a forward-thinking team that values fresh ideas and approaches with a new vision to act upon. If you’re passionate about high-quality dairy products and ideas, working at Sid's Farm allows you to be part of a team that shares that commitment and creativity.
- Sustainability Focus: Sid's Farm prioritizes sustainable practices, allowing employees to contribute to environmentally friendly initiatives and feel good about their impact. Visit our Farm to gain a deeper understanding of what we do.
- Growth Opportunities - As a growing company, there are ample chances for career advancement and professional development, allowing you to evolve alongside the business as you would be handling every nerve of the business. Working in a growing D2C Brand just elevates your learning curve by leaps and bounds.
- Community Engagement - Sid's Farm actively engages with local communities, providing employees with opportunities to participate in outreach programs and make a difference.
- Strong Values - The company emphasizes transparency, integrity, and customer satisfaction, fostering a positive and ethical work environment.
- Doing what you Love - Here you will always end up doing what you love and in a more liberal way. Ideas and actions have no boundaries here as long as you have figured it all out
How to Apply?
If this role excites you to join our Evolving Journey at Sid’s Farm, we look forward to your addition to our Sid’s Farm family. Do send us your updated resume to our
careers@sidsfarm.com
In the meantime, we invite you to dive into our world by following us on Instagram and LinkedIn. There, you can explore our vibrant community, get a behind-the-scenes look at our farm, and stay updated on all the exciting things happening at Sid's Farm.Stay updated by checking out our exciting Career Opportunities.
