Assistant Manager - Digital Marketing

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Uplers is Looking for:

Were seeking an Assistant Manager - Digital Marketing to play a pivotal role in driving our agencys growth and brand leadership. Drive the paid marketing initiatives and nurture. This dynamic position requires a results-oriented marketer who can develop and execute strategic campaigns, manage performance marketing across multiple channels, and optimize marketing automation to nurture leads effectively. The ideal candidate is a proactive go-getter with strong analytical skills, creative storytelling ability, and the agility to thrive in a fast-paced marketing environment.

Key Responsibilities:

• Design and execute strategies to position the agency as an industry leader in end-to-end marketing solutions
• Enhance brand equity through consistent messaging, impactful campaigns, and compelling storytelling
• Create marketing assets, including creatives, blogs, case studies, whitepapers, and campaign materials
• Plan and manage content strategies aligned with the agencys offerings and industry trends
• Drive conversations across various communities to strengthen the agency's presence and engage relevant audiences
• Lead performance marketing initiatives, including paid advertising campaigns across platforms
• Continuously test and optimize ad creatives, copy, and landing pages for maximum conversion
• Monitor and analyze campaign metrics to improve ROI and achieve defined KPIs
• Manage and enhance marketing workflows to improve lead nurturing and streamline processes
• Implement strategies for effective utilization of marketing automation platforms to drive campaign success
• Plan and execute events, webinars, and conferences to increase brand visibility and engage potential clients
• Drive strategic lead generation initiatives aimed at expanding the agencys client base
• Develop and lead campaigns to strengthen brand presence in key markets
• Capitalize on opportunities to position the agency as an innovator in marketing automation and digital performance

Skills Required:

• 5+ years of proven experience in digital marketing
• Hands-on experience with marketing automation platforms
• Proven expertise in paid marketing channels (PPC, Social)
• Proficiency in data analysis and reporting
• Strong understanding of marketing asset creation including, landing page optimization, decks and banners
• Demonstrated success in managing content and community building on LinkedIn and YouTube, preferably in a B2B context
• Strong English communication and writing proficiency
• Excellent organizational skills with the ability to manage multiple content projects simultaneously
• Ability to brief and collaborate effectively with creative teams to produce high-quality marketing assets
• Strong collaboration skills with the ability to work independently and take ownership of results