Assistant Manager - Digital Marketing

Role Overview: As an Entry Level Digital Marketing Executive at Swiggy, you will be a part of the Central Growth Marketing team. Your role will involve planning and executing digital marketing campaigns across various channels such as Facebook, Google, Affiliate, and Programmatic. You will play a crucial role in collaborating with the marketing team to develop strategies, set campaign objectives, and optimize performance based on data analysis. Key Responsibilities: - Collaborate with the marketing team to develop digital marketing strategies and campaign objectives. - Assist in identifying target audiences and defining key performance indicators (KPIs) for each campaign. - Set up and launch digital marketing campaigns on platforms like Facebook, Google, Affiliate networks, and Programmatic platforms. - Monitor campaign performance metrics and optimize campaigns for maximum effectiveness and ROI. - Conduct A/B testing, provide insights for improvement, and collaborate with creative teams for ad development. - Stay updated with industry trends, conduct data analysis, and prepare reports on campaign performance. - Analyze data trends, patterns, and opportunities for optimization. - Track key metrics to assess the effectiveness of digital marketing initiatives. Qualifications: - Bachelor's degree in Marketing, Advertising, or a related field. - Prior experience or internships in digital marketing or related roles preferred. - Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are a plus. Additional Details: Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, Swiggy offers unparalleled convenience driven by continuous innovation. The company has partnerships with hundreds of thousands of restaurants and a 2 lakh+ strong independent fleet of Delivery Executives. Swiggy's robust ML technology and data-driven approach ensure a fast, seamless, and reliable delivery experience for millions of customers. Join Swiggy as an Entry Level Digital Marketing Executive to be a part of a dynamic and rapidly evolving field. If you are passionate about digital marketing and eager to make a meaningful impact, this role is for you.,