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7.0 - 9.0 years
0 Lacs
delhi, india
On-site
Be part of a high-growth digital and customer experience consulting firm that has been recognized as one of the fastest growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America. We are seeking a Director, Performance Marketing to lead our paid media practice. This role will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns for our clients to drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams to maximize ROI and ensure our marketing strategies align with business objectives. This role will give you an opportunity to run Practices and Service Lines in the next 2 years as youll learn how to run a digital marketing business, be exposed to all parts of the business and service the worlds most recognized brands. Opportunities to relocate to North America are also available and offered to our brightest talent based on business needs. Core responsibilities: Develop and implement performance marketing strategies across various digital channels, including PPC, SEO, social media, display advertising, and email marketing for clients. Bring innovation to our service offerings and value to we bring to clients Monitor and analyze campaign performance, providing regular reports and insights to clients to optimize ROI. Collaborate with clients to understand their business goals and tailor marketing strategies to meet their needs. Manage and allocate marketing budgets effectively to maximize client performance. Conduct A/B testing and other experiments to improve campaign effectiveness. Stay up to date with industry trends and best practices to ensure cutting-edge marketing strategies for clients. Lead and mentor a team of marketing professionals, fostering a culture of continuous improvement and innovation. Contribute to the growth of the Digital Marketing and Performance Marketing practice to $15 mn in next 3 years by identifying new business opportunities, creating service offerings and developing GTM strategies. What does the candidate require for this role 7+ years of experience in performance marketing or digital advertising. Expertise in Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms. Proficiency in Google Analytics 4 (GA4), Tag Manager, and Looker Studio. Strong skills in budget management, bid strategies, and ROAS optimization. Experience with A/B testing, CRO, and landing page optimization. Familiarity with marketing automation (HubSpot, Marketo) and CRM (Salesforce). Strong analytical, strategic thinking, and collaboration skills. Preferred certifications in Google Ads, Meta Blueprint, or Google Analytics. Whats in it for you Learn how to run a practice and grow into a leader Work with some of the most well-known brands Develop your own brand as well position you for thought leadership, events and conferences We offer a dynamic and fast-paced work environment where you&aposll have continuous learning opportunities to grow your skills. About Altudo Altudo is an award-winning customer experience agency with a global presence across the US, Canada, and South America. Recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America, Altudo has cemented its position as a leader in the industry. Altudo is proud to be recognized among Indias top 50 Best Companies to Work For in 2022 and 2023 by the Great Place to Work Institute. It is also certified as a great workplace for women and millennials. Over the last two decades, we have established ourselves as a leader in the customer experience space, with over fifty Fortune500 companies among our clients. We specialize in creating solutions that improve customer experience and drive revenue. Our work has earned us numerous accolades and international recognition. Our success is rooted in our people and our work culture. We provide fast-track growth opportunities to our top performers and foster entrepreneurial avenues that contribute to their holistic development at Altudo. Additionally, we have strong alliances with Sitecore (Platinum), Microsoft, BigCommerce, and Adobe. At Altudo, we are committed to maintaining a workplace that upholds the principles of diversity, equity, and inclusion. We have a strict zero-tolerance policy toward any form of discrimination or harassment based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any other characteristic protected by law. All employees are expected to foster an environment of mutual respect, and any violation of this policy may result in disciplinary action, up to and including termination of employment. At Altudo, we are committed to maintaining a workplace that upholds the principles of diversity, equity, and inclusion. We have a strict zero-tolerance policy toward any form of discrimination or harassment based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any other characteristic protected by law. All employees are expected to foster an environment of mutual respect, and any violation of this policy may result in disciplinary action, up to and including termination of employment. Learn more about us at https://www.altudo.co Show more Show less
Posted 2 days ago
10.0 - 20.0 years
20 - 35 Lacs
chennai, bengaluru
Hybrid
Role: Omnichannel Data Architect Key Responsibilities Review and document the current omnichannel campaign data collection setup across Paid, Owned, and Earned channels. Create a migration plan to move campaign data tracking and governance into the Adobe ecosystem (AEP, CJA, AJO). Define end-to-end campaign tagging governance frameworks, ensuring consistency, scalability, and compliance across global marketing teams. Partner with marketing, analytics, and technology teams to ensure data integrity and seamless tracking integration. Perform ongoing data quality checks and troubleshoot tagging or tracking issues. Work with stakeholders to implement best practices for campaign tracking Maintain a central campaign tracking repository to streamline reporting. Must Have Skills: Hands-on experience in marketing data architecture, digital analytics, and marketing technology. Deep knowledge of campaign tagging, metadata/taxonomy design, and governance frameworks. Expertise in Adobe Experience Cloud solutions Adobe Analytics / Customer Journey Analytics, Adobe Experience Platform, Adobe Journey Optimizer / Adobe Campaign, Adobe Target. Strong understanding of marketing attribution models (rule-based, algorithmic, multi-touch, data-driven). Ability to work across cross-functional teams. Good-to-Have Skills: Experience with Google Analytics / GA4. Familiarity with Advertising technologies (ad servers, DSPs, tracking pixels, programmatic platforms). Working knowledge of BI and visualization tools (Power BI, Tableau, Looker, etc.)
Posted 3 days ago
2.0 - 6.0 years
0 Lacs
karnataka
On-site
As an Analyst - Media Planning & Buying at Annalect India, you will be responsible for strategizing and planning digital media campaigns for clients. You will work closely with account managers, creative teams, and data analysts to develop effective digital media strategies aligned with clients" goals. Annalect India is a part of Annalect Global and Omnicom Group, a prominent media and advertising agency holding company. Our agency offers a range of services including strategic media planning and buying, digital marketing, market research, and consulting services. We are currently expanding and seeking talented professionals to join our team. Your key responsibilities will include collaborating with internal teams to understand marketing objectives, researching target audiences and industry trends, evaluating digital media channels, negotiating with media vendors, and developing comprehensive media plans. To excel in this role, you should have a full-time graduate degree, preferably a Bachelor's degree in marketing, advertising, communications, or a related field. Additionally, you should possess 2-3 years of experience in digital media planning, strong knowledge of digital marketing channels, and familiarity with advertising platforms like Google Ads and Facebook Ads Manager. Strong analytical and problem-solving skills are essential for identifying insights to drive successful campaigns. If you are a proactive and detail-oriented professional with a passion for digital media planning and buying, this role at Annalect India may be the perfect opportunity for you to showcase your skills and contribute to our fast-growing team. Join us in building a successful future together!,
Posted 5 days ago
0.0 - 4.0 years
0 Lacs
karnataka
On-site
As an Entry Level Digital Marketing Executive at Swiggy, you will have the opportunity to be part of the Central Growth Marketing team. In this role, you will play a crucial role in planning and executing digital marketing campaigns on various platforms such as Facebook, Google, Affiliate networks, and Programmatic platforms. Your responsibilities will include collaborating with the marketing team to develop strategies, setting up and launching campaigns, monitoring performance metrics, conducting A/B testing, and providing insights for optimization. You will be expected to work closely with the creative teams to develop engaging ad copies, banners, and landing pages. Additionally, conducting market research, competitive analysis, and staying updated with industry trends will be key aspects of your role. Your ability to analyze campaign data, prepare reports, and present insights to stakeholders will be essential in assessing the effectiveness of digital marketing initiatives. To excel in this role, you should have a strong understanding of digital marketing principles, familiarity with advertising platforms like Facebook Ads Manager and Google Ads, proficiency in data analysis using tools like Google Analytics, and excellent written and verbal communication skills. Attention to detail, ability to multitask, analytical mindset, and proficiency in Microsoft Excel are also crucial for this position. Knowledge of HTML, CSS, and web analytics would be an added advantage. The ideal candidate for this role would hold a Bachelor's degree in Marketing, Advertising, or a related field. Prior experience or internships in digital marketing or related roles would be preferred, and certifications in digital marketing platforms such as Google Ads or Facebook Blueprint would be a plus. Swiggy offers a dynamic work environment that promotes growth and learning, providing you with the opportunity to enhance your skills and gain hands-on experience in the field of digital marketing. If you are a self-starter with a passion for digital marketing and a drive to create a significant impact, we invite you to join our team and contribute to shaping the future of our digital marketing efforts. Your enthusiasm for innovation and continuous improvement will be valued as we strive to deliver unparalleled convenience and innovation to millions of customers across India.,
Posted 1 week ago
0.0 years
0 Lacs
chail, uttar pradesh, india
On-site
Why This Might Be the Best Job Ad You See Today: No corporate ladders here, just rocket fuel for your career trajectory. Learn directly from the best, on the job, making a real impact, every single day. Be at the absolute ground floor of a company set to redefine startup acceleration globally. And did we mention you get to live in the Himalayas while doing it And did we mention you get to live in the Himalayas while doing it This is your exclusive invitation to join Day 0 of something revolutionary. Tavastra is fully- residential co-creation startup village program , where founders, investors, and experts come together to build startups from the ground up. Key responsibilities Own and execute the paid marketing strategy across Google Ads, Meta, LinkedIn, YouTube, and emerging platforms. Build, launch, and optimize high-performance campaigns with a focus on ROI, CAC, and LTV . Collaborate with content, design, and community teams to craft compelling creative assets that drive clicks and conversions. Set up, monitor, and analyze campaign dashboards (Google Analytics, GA4, Meta Ads Manager, etc.) to derive actionable insights. Lead A/B testing, retargeting, and growth hacks to scale awareness and engagement. Work closely with the leadership team to align marketing strategy with Tavastras growth goals. What are we looking for 04 years of experience in performance marketing, growth, or digital acquisition . Strong track record of running campaigns with measurable ROI. Deep knowledge of Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms . Experience with funnels, tracking, pixels, attribution models, and analytics tools . Strong analytical skills with comfort in Excel/Sheets, GA, and dashboards. A bias for experimentation and iteration always testing, learning, and improving. Clear communicator with the ability to simplify data into actionable insights. Bonus: Experience working in startups, accelerators, or VC-backed companies . The Tavastra Deal Live the Dream: Enjoy free, high-quality accommodation at a stunning resort in Chail, Himachal Pradesh. This is not just a place to stay; it&aposs your immersive "Startup Village". Fuel Your Peak Performance: Benefit from all-inclusive, nutritious meals meticulously designed by nutritionists to keep you energized and healthy. Competitive Stipend: Receive up to20,000 per month stipend for the program duration. Unparalleled Access & Learning (Priceless): This is where it gets revolutionary. Be a part of the journey of 21 crazy startups from initial idea to investor pitch. Build a network that others take a decade to cultivate. If you bring exceptional value, demonstrate incredible growth, and embody the Tavastra spirit during the Fellowship You could be offered a full-time role with Tavastra. Receive an industry-best salary and significant ESOPs. Earn the coveted title and responsibility of a Tavastra Core Member Show more Show less
Posted 2 weeks ago
0.0 years
0 Lacs
Noida, Uttar Pradesh, India
On-site
The Performance Marketing Specialist is responsible for developing, executing, and optimizing data-driven digital marketing campaigns across multiple channels to drive measurable business growth. This role involves managing budgets, analyzing campaign performance, testing strategies, and collaborating with creative and product teams to maximize ROI and meet marketing objectives. Key Responsibilities: Develop and manage performance marketing campaigns on channels like search engines (SEM), social media, display ads, affiliate, and programmatic platforms. Continuously monitor and analyze campaign performance metrics (CPM, CPC, CPA, ROI) to optimize results and reduce customer acquisition cost. Manage budgets and bidding strategies to ensure efficient and effective spend allocation. Conduct A/B testing and experiments to refine ad creatives, targeting, and bidding to improve campaign outcomes. Collaborate with creative, content, sales, and product teams to align marketing strategies and produce compelling ads. Research and stay updated on the latest digital marketing trends, tools, and technologies for innovative campaign ideas. Generate detailed performance reports with actionable insights for stakeholders. Identify and prevent campaign fraud or invalid traffic to protect ad spend. Explore new digital channels and acquisition strategies to increase reach and conversions. Show more Show less
Posted 3 weeks ago
2.0 - 6.0 years
0 Lacs
maharashtra
On-site
You have 2.5+ years of relevant experience in Digital Media - Programmatic and you are located in Borivali, Mumbai. As a Digital Marketing Specialist, you will be proficient in Programmatic platforms such as DV360, The Trade Desk, etc. Your responsibilities will include building, managing, and optimizing ad campaigns on various platforms like DV360, in-house DSP platform, Taboola, etc. You will monitor ad campaigns throughout their lifecycle, making necessary modifications to enhance performance and troubleshoot and resolve any issues to ensure smooth execution and continuous improvement of campaign results. Your role will also involve running detailed reports and providing actionable insights on campaign performance during and post-campaign. You are expected to ensure the delivery of campaign KPIs meets or exceeds industry standards and work towards achieving and surpassing set targets for both productivity and quality, aligning with all SLA agreements. To excel in this role, you should possess proficiency in DV360 and paid social (a plus), strong analytical skills with a focus on performance optimization, the ability to troubleshoot and solve issues in a fast-paced environment, experience in creating media plans and programmatic campaign strategies, strong communication and reporting skills, and the ability to meet targets and KPIs, ensuring timely campaign delivery. This role offers an excellent opportunity to work in a dynamic environment and contribute to the success of various digital marketing campaigns.,
Posted 4 weeks ago
3.0 - 5.0 years
0 Lacs
Gurugram, Haryana, India
On-site
Manager - Programmatic, GOC About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role At WPP Media, we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Medias shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary And Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager - Programmatic who will: Develop strong relationships with counterparts in WPP GOC regional teams (Europe, U.S., Asia) Lead the training and growth of your local programmatic team! Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery. Be accountable for consistent work delivery to WPP GOC regional teams by ensuring a high quality of output. Serve as point of escalation for your team and take ownership of resolving challenges. Provide career development and coaching for your team. Improvement, and progress. Provide awareness and recognition for jobs well done. Provide support to in capacity planning & resource management for the team. Present strong and effective communication across all levels Skills And Experience 3+?year&aposs?professional experience with digital media preferably within a media agency/trading desk Experience in Google Marketing Platform (DV360, CM, GA360). Experience in top AdTech & MarTech platforms. Experience in Client Decks, Programmatic Strategy, New Pitches, etc. Hands on experience and knowledge on programmatic platforms. Clear thought process & strategy to build on existing businesses. Competent in all Microsoft office software Working experience in Agency, Trading Desks or Programmatic Tech Partners Actual Campaign execution experience with most of the local programmatic players as well as measurement providers Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits. Life At WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. Research shows that candidates from underrepresented backgrounds often don&apost apply for roles if they don&apost meet all the criteria. At WPP Media, we strongly encourage you to apply if youre interested, we&aposd love to know how you can positively impact our team with your experience! As an Equal Opportunities Employer, we believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status or disability status have no bearing on our hiring decisions, and we encourage all applicants. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging. We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. We believe the best work happens when we&aposre together, fostering creativity, collaboration, and connection. That&aposs why weve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. requisitionid:42379 Show more Show less
Posted 1 month ago
3.0 - 5.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
About Us At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture. At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact. We are a growth mind-set, meritocratic, and high-performance business with a progressive outlook in all that we do. As our position in the market evolves, were looking for a Trainee, Associate to work on a wide range of initiatives across the full project lifecycle from proposal to report delivery. We stay ahead of whats next, providing fresh insights to spark new ideas. Were a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challengesin entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence Overview The? Paid Social Specialist ?would be responsible for managing advertising campaigns for clients in global markets , on various Paid Social platforms like, Facebook, LinkedIn, Twitter, Pinterest , and Snap to name a few. The individual will be responsible for planning, building, optimizing campaigns, and analyze performance based on client objectives . He/she may eventually also manage a team based on his/her capabilities and performance. Responsibilities We are looking to bring in an experienced analyst to support our social media efforts. The primary responsibility of this role will be to strengthen the capabilities of our Bangalore office as it relates to managing Paid Social Advertising and Display Advertising campaigns. Note: Looking For Immediate Joiners/30days Notice Period Candidate. This is an in-office positions and candidate is requested to work from office in a Hybrid mode. Primary Duties Manage paid social campaigns based on the agreed-upon strategic direction provided by the US team members. Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning. Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to: Facebook Ads Manager Instagram Ads LinkedIn Advertising Products Twitter Pinterest Snap Support the development of best practices in ad trafficking through Double C lick Campaign Manager (DCM) for all display and paid social campaigns. Required Skills Desired Experience - 3 + years of experience in managing Paid Social campaigns Experience in setting up and optimizing campaigns on social media platforms like Facebook, LinkedIn, Instagram, Pinterest, Snap, and Twitter Desired Skills Experience on Xing, Smartly, 4C, and Sprinklr DSPs and programmatic platforms Creative Studio, DV360, and TTD Benefits Annual Leave in number of 20 allotted to all employees beginning of every calendar year. Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year. Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement Dedicated L&D Budget for all Teams to upskill & get certified All employees are entitled for Group Personal Accident Cover & Life Cover Insurance. Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents) Monthly Cross Team Lunch Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more Equal Opportunities Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Social and Environmental Responsibility At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation&aposs sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company&aposs values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors. Show more Show less
Posted 1 month ago
3.0 - 4.0 years
4 - 5 Lacs
Gurugram, Delhi / NCR
Work from Office
Set up and optimize OpenRTB integrations with DSPs and SSPs Manage ad serving through Limelight or similar ad servers Troubleshoot delivery, latency, and revenue discrepancies Handle VAST, Prebid, and CTV monetization pipelines Required Candidate profile Minimum 3 years of experience in AdOps with expertise in OpenRTB and programmatic platforms Strong understanding of CTV ecosystem and header bidding Experience with demand-side integrations
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
As a candidate for this position, you will have the opportunity to select your preferred working location from Gurugram, Haryana, India; Bengaluru, Karnataka, India; Hyderabad, Telangana, India. Minimum qualifications: - Bachelor's degree or equivalent practical experience. - 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions. - 3 years of working experience on Google Ads (Search or Video). Preferred qualifications: - 5 years of experience in Internet products and technologies. - Experience in Product optimization, insights, and measurement. - Experience in data analysis to interpret datasets, identify trends, and translate findings into compelling narratives. - Experience in the ad ecosystem, driving customer, business growth, and product adoption, with collaboration across product and GTM teams and advanced problem-solving skills to derive insights from data sets. - Knowledge of Programmatic platforms and products, the performance advertising market, or online ads landscape. - Excellent business negotiation, influencing, or communication skills, with the ability to collaborate cross-functionally with multiple teams and stakeholders and build relationships. About the job: gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. The team provides a range of services from enabling better self-help and in-product support to complex technical and measurement solutions for large customers. Collaboration with Sales, Product, and Engineering teams within Google is essential to develop better solutions, tools, and services to enhance the client experience and improve products. As a member of this global team, you will ensure customers get the best return on investment with Google and foster a trusted partnership. In this role, you will be a product expert working on solutions for LCS advertisers and agencies. Google's mission is to create products and services that make the world a better place, and gTech's role is to help bring them to life. The team's solutions are rooted in technical skills, product expertise, and a deep understanding of customers" complex needs. Responsibilities: - Advise Google Ads clients, utilizing digital marketing and tech solutions to address business issues, collaborate as a thought partner, design media plans, and deliver technical solutions for achieving business goals. - Collaborate with Search and Video specialists and product GTMs to advance Demand Gen priorities, resolve servicing challenges, and enhance product adoption through feedback and support. - Drive growth plans for clients, develop and apply insights for vertical and sub-vertical solutions, and partner with teams to develop best practices and solutions. - Advocate new product features, assist with adoption through setup, and provide technical guidance for infrastructure and data integration in Google Ads.,
Posted 1 month ago
3.0 - 7.0 years
0 - 0 Lacs
coimbatore, tamil nadu
On-site
As a Performance Marketer / Digital Marketer in Coimbatore with 3-5 years of experience, you will be entrusted with managing and scaling paid media campaigns across various B2C channels. Your primary goal will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. Your responsibilities will include planning, executing, and optimizing paid media campaigns, managing daily ad spends between 1.5 - 3 Lakhs for maximum ROI, creating full-funnel performance strategies, analyzing campaign performance using tools like Google Analytics and Meta Business Suite, and conducting A/B testing on creatives, audience segments, and landing pages. You will also be developing audience segmentation and targeting strategies, collaborating with design and content teams, monitoring market trends and competitors, and delivering regular performance reports with actionable insights. To excel in this role, you should have 3-5 years of hands-on experience in paid media campaign management, a proven track record of managing high-budget campaigns with strong ROI, a deep understanding of digital consumer journeys and conversion funnels, proficiency in platforms like Google Analytics and Meta Business Manager, and familiarity with key performance metrics such as CPC, CPA, ROAS, CAC, and LTV. Additionally, strong communication skills and the ability to work cross-functionally with design, product, and content teams are essential. Preferred qualifications for this position include prior experience in digital marketing agencies managing multiple clients or products, experience with performance marketing for D2C brands, and certifications in platforms like Google Ads or Meta Blueprint. If you are ready to take on this challenging yet rewarding role, apply now as a full-time, permanent Performance Marketer / Digital Marketer before the application deadline on 23/07/2025. For further inquiries or to apply directly, contact the employer at +91 6379880669 or seetha.deepakumar@realiti.io.,
Posted 1 month ago
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