36 Programmatic Platforms Jobs

Key Responsibilities ? Paid Acquisition and Growth Marketing - Develop and manage mobile & web acquisition campaigns across Google UAC, Apple Search Ads, Facebook, DSPs, and programmatic platforms. - Optimize CAC, ROAS, and conversion rates through A/B testing, audience segmentation, and creative optimization. - Implement ASO strategies to improve organic downloads and reduce dependency on paid acquisition. ? Retention and Engagement - Own communication strategies through push notifications, in-app messages, email, and SMS using CleverTap (or similar). - Leverage behavioral data to personalize and automate lifecycle campaigns for activation, engagement, and retention. ? Analytics, Optimizati...

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world's leading training companies owing to its vast and comprehensive array of talent development programs. With a footprint in over 30 countries, NIIT offers training and development solutions to Individuals, Enterprises and Institutions. We are looking for an exceptional Head of Performance Marketing to develop a world-class performance marketing operation that can scale our user base across India. You'll be able to lead and grow the ...

Role & responsibilities: Own and manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, Programmatic platforms, and Affiliate networks. Plan, execute, and optimize RCS, Email, and SMS campaigns for customer acquisition, engagement, and retention. Drive measurable business impact by scaling loan applications, disbursals, and repeat user engagement. Manage and optimize performance budgets with a strong focus on CAC, ROAS, LTV, and funnel conversions. Collaborate with design and content teams to create high-impact ad creatives and communication flows. Work closely with product, tech, and analytics teams to implement robust tracking, attribution, and reporting frameworks....

As a Performance Marketer / Digital Marketer with 3-5 years of experience, your role will involve managing and scaling paid media campaigns across various B2C channels in Coimbatore. Your primary objective will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. **Key Responsibilities:** - Plan, execute, and optimize paid media campaigns - Manage daily ad spends between 1.5 - 3 Lakhs for maximum ROI - Create full-funnel performance strategies - Analyze campaign performance using tools like Google Analytics and Meta B...

Founded in 1997, Watertec specializes in 360 degree hygiene and sustainable bathroom solutions across India, offering comprehensive plumbing solutions including Polymer Bath Fittings, Pipes, CP Bath Fittings and Sanitaryware. Bath Fittings accounted for 75% of last years 570 Crore revenue. With 3 state of art highly automated manufacturing units, 33 service centres, 38 warehouse, 4000+ dealer/distributor base along with 1000+ strong workforce, have helped them acquire strong leadership position in polymer bath fittings market in Southern part of India. In 2023, Warburg Pincus, US based Private Equity Firm, has acquired Watertec India and appointed a strong leadership team for growth and tran...

As a Sr. SEO Executive/SEO Manager at Orane International in Mohali, you will play a crucial role in driving the growth of the company through performance marketing campaigns on various third-party ad platforms. Your responsibilities will include: - Developing and executing high-performing performance marketing campaigns across multiple third-party ad platforms to meet business objectives. - Building and optimizing targeted audience segments to reach ideal customers efficiently. - Managing campaign budgets and bidding strategies to ensure maximum ROI and efficient ad spend. - Conducting A/B tests and continuously optimizing campaigns for improved performance and conversion rates. - Analyzing...

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be E...

Experience: 3 - 6 Years Must Have Min 3 years of hands-on paid media management, primarily Facebook/Meta Ads, with exposure to Google/TikTok/LinkedIn/programmatic. High-budget execution: Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts. Platform depth: Strong technical proficiency in creative testing, audience targeting, bid management, and full-funnel optimization. Tracking & measurement: Working knowledge of GTM, Meta Pixel, and Conversion API; able to implement and troubleshoot tracking across platforms. Data & automation: Data-fluent with the ability to analyze campaign metrics and apply AI/automation (and light scripting/coding) ...

This role is for one of Zepcruit's clients. Plan and execute paid campaigns across Meta, Google, LinkedIn, YouTube, and programmatic platforms Lead media strategy, audience segmentation, funnel mapping, performance optimization, and reporting Build and manage media plans for branding, awareness, and conversion-led campaigns Collaborate with content, design, and tech teams to ensure creative and media alignment Manage, mentor, and guide a team of performance marketers and digital media executives Oversee and liaise with external vendors and media agencies (if applicable) Stay ahead of industry trends, algorithm updates, and emerging digital tools

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extrao...

In GALE, the world's first and only Business Agency, you will be part of a team that brings business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that significantly grow businesses. Founded in 2014, GALE has received prestigious awards such as AdAge's Business Transformation Agency of the Year and Adweek's U.S. Media Agency of the Year, and has been recognized for innovative creative at the Cannes Lions. We work with renowned brands like Delta, Uber, Starbucks, Chilis, Hard Rock, MilkPEP, Diageo, Cotton, IHG, and more. If you are passio...

Location: India (Remote) About The Role Zeta Global is seeking a Manager, Programmatic Analytics & Insights to join our growing team supporting one of our largest agency relationships. You'll sit at the intersection of data, strategy, and media performanceturning complex information into stories that drive smarter marketing and measurable results. In this role, you'll partner closely with cross-functional teams in Sales, Customer Success, Operations, Product, and Data Science to translate data into insights, guide campaign optimizations, and shape how Zeta delivers value through its programmatic ecosystem. You'll be a key contributor in helping clients understand why their campaigns perform ...

Role Overview The Lead Specialist Marketing will be responsible for driving brand growth, user acquisition, and engagement for our gig/on-demand platform. The role combines strategic marketing leadership with hands-on execution, focusing on building the SME on-demand pipeline and fostering engagement among freelancers, experts, and service providers . The ideal candidate brings deep understanding of digital ecosystems, growth dynamics of two-sided marketplaces, and the art of community building in the gig economy. Key Responsibilities 1. Growth & Acquisition Develop and execute integrated marketing strategies to expand the platform's talent and SME user base. Design targeted campaigns for SM...

Role Overview: As an Entry Level Digital Marketing Executive at Swiggy, you will be a part of the Central Growth Marketing team. Your role will involve planning and executing digital marketing campaigns across various channels such as Facebook, Google, Affiliate, and Programmatic. You will play a crucial role in collaborating with the marketing team to develop strategies, set campaign objectives, and optimize performance based on data analysis. Key Responsibilities: - Collaborate with the marketing team to develop digital marketing strategies and campaign objectives. - Assist in identifying target audiences and defining key performance indicators (KPIs) for each campaign. - Set up and launch...

Role Overview: As the Director of Digital Growth & Lead Generation at NxtWave, located in Hyderabad, India, you will be responsible for owning the end-to-end lead generation and conversion strategy across digital and programmatic platforms. Your role will involve designing and implementing comprehensive digital lead generation frameworks, managing multi-channel annual digital budgets, and leading rapid experimentation with creatives, landing pages, and audience targeting. Additionally, you will be driving organic traffic growth through technical SEO, content marketing, and authority-building initiatives. Key Responsibilities: - Own end-to-end lead generation and conversion strategy across di...

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, We Believe In The Power Of Our Culture And Our People. It's What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media's Shared Core Values: Be Extrao...

Company Description At Digital Wolf, we are a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. We pride ourselves on creating personalized marketing plans that align with our clients goals and drive measurable results. Role Description This is a full-time on-site role for a results-driven PPC Expert with 34 years of hands-on experience in managing and optimizing paid ad campaigns, located in Kolkata. The PPC Expert will be responsible for managing and optimizing pay-...

As a Paid Media Specialist at Wildnet Technologies, you will be responsible for managing and optimizing paid media campaigns on Meta (Facebook, Instagram) and Google Ads. Your role will involve analyzing, tracking, and optimizing campaign performance using key metrics such as CTR, conversion rate, impression share, quality score, bids, and budget pacing. You will collaborate with internal stakeholders to manage project timelines, deliverables, and ensure the efficient use of budgets. Additionally, you will stay updated on the latest PPC and biddable media trends to adopt industry best practices. Key Responsibilities: - Analyze, track, and optimize campaign performance using key metrics - Rec...

As a Publisher Account Manager at Tyroo & Cj, a leading provider of cutting-edge Affiliate and Performance Marketing software, your role will involve owning and growing relationships with top-tier enterprise publishers across the U.S. You will play a pivotal role in driving revenue, expanding partnerships, and delivering results in a high-performance affiliate marketing environment. Key Responsibilities: - **Strategic Account Management:** Own and manage a portfolio of high-value enterprise publisher accounts, serving as the primary point of contact. - **Revenue Growth:** Identify and execute optimization strategies to drive incremental revenue and long-term growth. - **Partnership Developme...

The core responsibility is to build and sustain the MediaSmart business for their respective region. This entails penetration across direct brand partnerships, agency relations, and building thought leadership across the branding ecosystem for the platform. We're looking for seasoned brand sales enthusiasts with an entrepreneurial mindset to replicate and scale this platform's success within India, as it has seen globally. Responsibilities Engage at leadership levels with top advertisers to create joint business plans and drive them to success. Systematically drive thought leadership within the branding ecosystem for your brand. Work to build an active sales pipeline for large Agency/Trading...

As a Paid Media Specialist at Wildnet Technologies, you will play a crucial role in driving performance through continuous campaign analysis and optimization. You will be responsible for providing strategic recommendations and tactical plans to meet performance goals. Collaborating with internal and cross-functional teams, you will ensure campaign success by maintaining and improving reporting systems and analytics dashboards. Your role will also involve handling client communications and delivering strategic guidance to meet business KPIs. Staying updated with evolving trends in PPC, search, and programmatic advertising will be essential for maximizing ROI. - Drive performance through conti...

Opendoor PURPOSE The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Group Head at OpenDoor, WPP's bespoke global operating model for Amazon. About Wpp & Opendoor At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around ...

As a Performance Marketer / Digital Marketer in Coimbatore with 3-5 years of experience, you will be entrusted with managing and scaling paid media campaigns across various B2C channels. Your primary goal will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. - Plan, execute, and optimize paid media campaigns - Manage daily ad spends between 1.5 - 3 Lakhs for maximum ROI - Create full-funnel performance strategies - Analyze campaign performance using tools like Google Analytics and Meta Business Suite - Conduct A/B...

About Pravis: Pravis Growth Partners is a team of digital specialists who love to build and scale up brands with a focus on Content, Communities, and Commerce. Led by digital-first entrepreneurs with hands-on experience in content creation and community building, we provide marketing and communication expertise aimed at enabling brands to grow organically into the hearts and minds of their consumers. Role Description: This is a full-time on-site role for a Growth & Performance Marketing Specialist located in Gurugram. The Growth & Performance Marketing Specialist will be responsible for day-to-day tasks including analyzing data and metrics, developing and implementing marketing and growth ha...

Be part of a high-growth digital and customer experience consulting firm that has been recognized as one of the fastest growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America. We are seeking a Director, Performance Marketing to lead our paid media practice. This role will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns for our clients to drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams to maximize ROI and ensure our marketing strategies align with business objectives. This role will give you an opportunity to run Practices and Service Lines in th...