37 Campaign Operations Jobs

Role Overview: As a Campaign Operations Manager at HG Insights, you will be a crucial part of the Marketing team, responsible for ensuring the smooth execution and delivery of high-impact lead generation campaigns for customers utilizing TrustRadius intent-driven leads product. Reporting directly to the GM of Leads Programs, you will play a pivotal role in managing operational processes to ensure timely, accurate, and seamless delivery of leads to customers. This role requires attention to detail, a fast-paced work environment, and a dedication to driving operational excellence in customer-facing programs. Key Responsibilities: - Manage the Sizing Request Process - Review incoming sizing requests from internal teams. - Collaborate with Account Executives to clarify ideal customer profile (ICP) criteria. - Pull and catalog category intent data to inform sizing. - Communicate sizing requests to partners and manage their responses. - Identify and recommend improvements to the sizing process and partner communication workflows. - Campaign Setup & Execution - Partner with IDL Program Managers to understand campaign specifications and requirements. - Create and configure campaigns in the IDL Admin Portal. - Set up lead forms and webhooks to connect to customers CRM systems. - QA Check Success Plans and ensure all relevant information is present - Serve as a resource on customer calls for complicated lead delivery. - Partner & Lead Delivery Oversight - Ensure partners deliver leads on the customers designated schedule. - Validate that all leads, regardless of customer delivery method, are correctly entered into the customers Box folder. - Monitor and troubleshoot lead delivery errors from partners via the API. - Cross-Functional Collaboration - Work with the Product team to streamline workflows and increase the volume of IDL campaigns the team can support. - Collaborate with the Finance team to support audit preparations and ensure compliance. - Partner with the IDL Program Managers and Head of Enablement to document processes and maintain operational consistency. - Reporting & Analytics - Assist in pulling partner performance reports. - Compile and deliver customer campaign summary reports as needed. Qualification Required: - Direct experience working in tech, b2b, SaaS; working within the b2b demand generation space is ideal. - 2+ years of work experience in campaign operations focused functions in customer-impacting roles. - Working specifically with leads programs and delivery is a plus. - Experience with lead delivery tools such as Integrate and Convertr is a plus. - Knowledge of marketing tools including Marketo, Salesforce, HubSpot, Eloqua, etc. - Experience working with APIs and webhooks is a plus. - Proven track record of operations project management for revenue programs and processes at high-growth companies. - PMP certification is a plus. - Proficiency in Excel and comfort working with data and business intelligence tools. - Self-starter with direct experience managing campaign operations as an individual contributor. - Expertise and passion for communication and cross-team collaboration.,

Responsibilities: * Lead survey operations using call center technology. * Manage campaigns, ops, and large projects. * Oversee call center and survey management. * Ensure compliance with industry standards. Provident fund

You will play a critical role as a Customer Data Platform (CDP) Operations Specialist at Amgen, enabling personalized, data-driven customer engagement across the omnichannel ecosystem. Your responsibilities will include: - Building and managing audience segmentation and activation using Salesforce Customer Data Platform (CDP), Data Cloud, to enable personalized, data-driven campaigns. - Configuring and validating data source trust, identity resolution, and profile stitching rules within Salesforce Data Cloud to ensure accurate and unified customer profiles. - Collaborating with data engineering and analytics teams to maintain scalable, reliable data pipelines feeding into CDP. - Implementing audience governance frameworks to ensure data privacy, compliance (e.g., CAN-SPAM, CCPA, GDPR), and consistency in audience usage. - Supporting campaign orchestration by defining entry criteria, decision splits, and activation logic tied to unified CDP segments. - Conducting QA and UAT of CDP audiences and integrations to validate accuracy, coverage, and expected campaign performance. - Monitoring segment performance, activation trends, and data flows, providing insights and recommendations for optimization. - Staying current on Salesforce CDP enhancements, features, and best practices, contributing to continuous improvement and knowledge sharing across the organization. - Managing Data Lake Object (DLO) -to-Data Model Object (DMO) mapping to ensure seamless alignment between ingested data and the business-ready canonical model. - Supporting new data ingestions in collaboration with the DTI team, ensuring data integrity and scalability. - Overseeing data transformation monitoring and maintenance within CDP, proactively addressing errors or inefficiencies. - Driving identity resolution processes to unify customer records across systems. - Ensuring the DMO layer is business-ready by validating that fields, objects, and naming conventions are meaningful to business users. - Partnering with the Campaign Execution team to resolve technical challenges in segmentation and activation, ensuring smooth downstream execution. - Facilitating cross-functional issue resolution, coordinating between business, data engineering, and tech teams to address blockers and ensure timely delivery. Qualifications: - Masters degree with 5+ years of relevant experience in Marketing Technology, CRM, Data Analytics, Computer Science, or related field; OR - Bachelors degree with 5+ years of relevant experience. - Strong understanding of digital compliance, web accessibility, and regulated industry standards. - Excellent communication, stakeholder management, and project delivery skills. Preferred Experience: - Pharmaceutical or healthcare sector experience. - Familiarity with Agile methodologies and sprint-based delivery. - Working knowledge of Salesforce Marketing Cloud or other CRM platforms. - Technical understanding of web architectures, APIs, and performance optimization. Functional Skills: Must-Have Skills: - Hands-on experience with Salesforce CDP (Data Cloud) for segmentation, audience management, and activation. - Familiarity with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio). - Proficiency in SQL/SOQL and understanding of data structures in CRM and CDP environments. - Knowledge of data privacy, governance, and compliance standards in the U.S. (e.g., CAN-SPAM, CCPA, GDPR). Good-to-Have Skills: - Exposure to identity resolution concepts and methodologies. - Experience integrating CDP segments into multichannel orchestration tools. - Familiarity with marketing analytics tools and data visualization platforms. - Experience working in agile methodologies and sprint planning processes. PROFESSIONAL CERTIFICATIONS: - Preferred Salesforce Data Cloud Consultant certification. - Preferred Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer). SOFT SKILLS: - Strong analytical and problem-solving skills with attention to detail. - Excellent communication and collaboration skills; partner with technical/non-technical stakeholders. - Effective organizational skills with the ability to manage multiple initiatives simultaneously. - Demonstrated ability to thrive in a fast-paced, agile environment. - Strong presentation skills to communicate CDP insights and operational results to stakeholders.,

We are seeking a dynamic and detail-oriented Digital Marketing & Campaign Operations Specialist to join our team, supporting a leading FinTech client. This is a client-facing role that involves close collaboration with cross-functional stakeholders across geographies , including marketing, legal, compliance, and technology teams. The ideal candidate will bring deep expertise in digital campaign management , issue resolution (RCA) , process innovation , and a strong understanding of global data privacy regulations including GDPR, CCPA, and CAN-SPAM . You will play a pivotal role in ensuring all marketing initiatives are executed efficiently, compliantly, and in alignment with business goals. Key Responsibilities Client & Stakeholder Management Serve as the primary point of contact for the FinTech client for campaign operations. Collaborate with stakeholders across regions including marketing, legal, product, analytics, and external agencies. Translate client requirements into actionable campaign plans and ensure timely execution. Compliance & Data Privacy Ensure all digital marketing initiatives are compliant with GDPR , CCPA , CAN-SPAM , and other global privacy regulations. Implement and maintain consent management processes and unsubscribe mechanisms across channels. Partner with legal and data privacy teams to keep compliance documentation and audit trails current. Conduct periodic training sessions for internal and client marketing teams on best practices in compliance. Issue Management & RCA Identify, document, and resolve campaign execution issues through structured Root Cause Analysis (RCA) . Establish corrective and preventive actions to improve future campaign performance and reliability. Innovation & Continuous Improvement Drive operational efficiency by identifying and implementing process improvements in campaign management. Evaluate and onboard tools or automation solutions to streamline workflows and reduce manual effort. Share marketing operations best practices across teams and support knowledge-sharing initiatives.

Marketg Ops Specialist(5+ yrs), Paid Digital, Marketo, Salesforce, UTMs, Attribution, Ad Platforms, Workflow automation (Zapier/Workato), Data QA, Global CoE exp. C2H via TE Infotech(Nutanix), Convertible to Permanent, BLR. @ ssankala@toppersedge.com

Functional Support Perform detailed business impact analysis for campaign and customer data issues. Provide techno-functional support for transactional template management and campaign data segregation. Maintain and optimize data aggregations to support customer segmentation and targeting. Incident Management Troubleshoot and resolve platform/application issues related to configuration and integrations. Collaborate with internal teams and external partners to ensure timely resolution of incidents. Service Requests Execute configuration changes for new integrations, email management, and template creation. Support business teams with platform setup and customization requests. Problem Management Conduct Root Cause Analysis (RCA) for recurring incidents and document findings. Recommend and implement preventive measures to reduce future occurrences. Monitoring Monitor APIs, workflows, and data extracts to ensure platform performance and data accuracy. Proactively identify and address anomalies or performance issues. Data Fixes Perform data corrections and compliance-related updates, including DSAR (Data Subject Access Requests). Enhancements Support onboarding of new partners and connectors. Assist in the development and deployment of new dashboards and reporting tools. Required Skills & Qualifications: Bachelor's degree in Computer Science, Information Systems, or a related field. 3+ years of experience in software support customer data platforms Epsilon PeopleCloud. Strong understanding of customer data management, campaign operations, and platform configuration. Experience with incident and problem management tools (e.g., ServiceNow, Jira). Familiarity with API monitoring, workflow automation, and data extract processes. Excellent analytical, communication, and collaboration skills

Functional Support Perform detailed business impact analysis for campaign and customer data issues. Provide techno-functional support for transactional template management and campaign data segregation. Maintain and optimize data aggregations to support customer segmentation and targeting. Incident Management Troubleshoot and resolve platform/application issues related to configuration and integrations. Collaborate with internal teams and external partners to ensure timely resolution of incidents. Service Requests Execute configuration changes for new integrations, email management, and template creation. Support business teams with platform setup and customization requests. Problem Management Conduct Root Cause Analysis (RCA) for recurring incidents and document findings. Recommend and implement preventive measures to reduce future occurrences. Monitoring Monitor APIs, workflows, and data extracts to ensure platform performance and data accuracy. Proactively identify and address anomalies or performance issues. Data Fixes Perform data corrections and compliance-related updates, including DSAR (Data Subject Access Requests). Enhancements Support onboarding of new partners and connectors. Assist in the development and deployment of new dashboards and reporting tools. Required Skills & Qualifications: Bachelor's degree in Computer Science, Information Systems, or a related field. 3+ years of experience in software support customer data platforms Epsilon PeopleCloud. Strong understanding of customer data management, campaign operations, and platform configuration. Experience with incident and problem management tools (e.g., ServiceNow, Jira). Familiarity with API monitoring, workflow automation, and data extract processes. Excellent analytical, communication, and collaboration skills

As a Partnerships Associate at Thrillophilia, you will be an integral part of the Partnerships & Alliances team, supporting the development and execution of impactful partner-led marketing campaigns. Your role will involve collaborating closely with key stakeholders to create proposals, conduct research, coordinate with partners, and ensure the smooth delivery of campaigns. This position offers a great opportunity for professional growth and exposure to international tourism boards, attractions, and lifestyle brands. **Key Responsibilities:** - Plan and execute co-branded campaigns with tourism boards, attractions, airlines, and lifestyle brands, defining objectives, budgets, and timelines. - Create persuasive and visually compelling proposals using tools like Google Slides, PowerPoint, or Canva to communicate value propositions and ROI. - Monitor destination trends, competitor activities, seasonal patterns, and emerging tools to generate actionable insights. - Manage campaign tracking, analyze results, and prepare performance reports using tools like UTMs and dashboards. - Communicate professionally with internal teams (content, design, paid marketing, CRM) and external partners. - Utilize AI and digital tools such as ChatGPT, Canva AI, GA4, Looker, Similarweb, HubSpot, and Google Ads to optimize research, workflows, and reporting. **Qualifications Required:** - 2-4 years of experience in partnerships, alliances, digital marketing, client-servicing, or business development, preferably in travel, OTA, hospitality, or digital agencies. - Excellent written and spoken communication skills for partner-facing interactions. - Strong problem-solving and analytical capabilities. - Proficiency in GA4, Google Sheets, UTMs, CRM systems, and basic knowledge of paid marketing. - Comfortable using AI tools for research, content creation, and reporting. - Ability to create structured decks, reports, and presentations. At Thrillophilia, you will collaborate directly with premium tourism boards, attractions, and global partners, gaining exposure across marketing, partnerships, and campaign strategy. You will have the opportunity to learn and grow in a fast-paced, high-impact environment where you will take ownership of real projects. Join us at Thrillophilia, where we are dedicated to simplifying travel planning and booking to help travelers create unforgettable memories. With a strong presence in the travel industry, we aim to provide the best experiences possible through our diverse offerings and personalized travel planning. Our team is passionate about travel, technology, marketing, and partnerships, and together, we have achieved recognition for our innovative work in the industry.,

As the AVP, Campaign Operations at Synchrony Financial, you will be an integral part of the Growth Marketing team, spearheading the transformation of campaign operations to deliver highly personalized, data-driven consumer journeys. By harnessing advanced automation and cutting-edge Gen/Agentic AI technologies, you will drive the optimization of campaign execution, enhance decision-making processes, and instill a consumer-centric approach across marketing operations. Your role as a transformational leader will involve collaborating across functions to maximize ROI, foster innovation, and fortify Synchrony's competitive standing in the market. Your key responsibilities will include analyzing current campaign workflows to identify opportunities for AI-driven automation and transformation, ensuring robust and compliant processes before implementation, and leading the design and implementation of digitally enabled consumer-first campaigns powered by generative and agentic AI. You will develop scalable frameworks incorporating AI for targeted segmentation and journey orchestration, guide the team in exploring emerging AI tools, and promote the adoption of modern AI techniques and agile marketing practices to drive continuous transformation in campaign operations. Additionally, you will engage with stakeholders to evaluate AI opportunities, advocate for alignment with ethical and governance frameworks, and mentor the team on AI capabilities and consumer journey design. To excel in this role, you should possess a Bachelor's Degree with 4+ years of IT experience or a minimum of 6+ years of Marketing experience in the financial domain. You should have a solid background in digital marketing and campaign operations, preferably within financial services, and familiarity with AI tools and platforms like Microsoft Bot Framework or Rasa. Proficiency in AI and automation tools, as well as knowledge of ML lifecycle concepts and data analytics tools, will be essential. Desired skills include hands-on experience with marketing automation platforms, knowledge of Customer Data Platforms, and a track record of driving change within complex marketing ecosystems. If you meet the eligibility criteria and are excited about driving innovation in campaign operations while ensuring a consumer-first approach, we invite you to apply for this role. Please note that this position requires working from 2 PM to 11 PM IST. For internal applicants, it is important to understand the mandatory skills required for the role, inform your manager and HRM before applying, update your professional profile, and adhere to internal guidelines regarding eligibility and application process.,

As an execution-driven brand owner, you will play a crucial role in liaising across Product, Marketing, and Sales to establish, launch, and expand multiple brands successfully. Your primary responsibilities will include translating product plans into clear briefs, aligning stakeholders, and ensuring timely campaign execution. You will be the central point of contact connecting Product, Marketing, and Sales for brand setup and launches. This involves converting product roadmaps into brand briefs, messaging, and asset lists, as well as obtaining necessary approvals. Running a cross-functional launch cadence, ensuring Sales has the required toolkits, coordinating within the Marketing team, and maintaining brand consistency are key aspects of your role. Additionally, you will monitor performance, prepare post-launch reports, and develop repeatable playbooks for future brand onboardings. To excel in this position, you should have at least 4 years of experience in brand/marketing execution, preferably in agency, startup, e-commerce, or consumer goods environments. Demonstrated stakeholder management skills, the ability to influence without direct authority, and strong project management capabilities are essential. Hands-on experience with campaign operations and data dashboards, as well as exposure to electronics, retail, or e-commerce, will be advantageous. Proficiency in English and Hindi is required, with knowledge of Gujarati being a plus. In the first six months, success will be defined by completing 2 brand setups with signed cross-functional scorecards, equipping Sales with ready toolkits, and executing the first 90-day Go-To-Market plan on time. Establishing playbooks, brief templates, checklists, and reporting cadence will also be critical for achieving success in this role.,

We are seeking a dynamic and detail-oriented Digital Marketing & Campaign Operations Specialist to join our team, supporting a leading FinTech client. This is a client-facing role that involves close collaboration with cross-functional stakeholders across geographies , including marketing, legal, compliance, and technology teams. The ideal candidate will bring deep expertise in digital campaign management , issue resolution (RCA) , process innovation , and a strong understanding of global data privacy regulations including GDPR, CCPA, and CAN-SPAM . You will play a pivotal role in ensuring all marketing initiatives are executed efficiently, compliantly, and in alignment with business goals. Key Responsibilities Client & Stakeholder Management Serve as the primary point of contact for the FinTech client for campaign operations. Collaborate with stakeholders across regions including marketing, legal, product, analytics, and external agencies. Translate client requirements into actionable campaign plans and ensure timely execution. Compliance & Data Privacy Ensure all digital marketing initiatives are compliant with GDPR , CCPA , CAN-SPAM , and other global privacy regulations. Implement and maintain consent management processes and unsubscribe mechanisms across channels. Partner with legal and data privacy teams to keep compliance documentation and audit trails current. Conduct periodic training sessions for internal and client marketing teams on best practices in compliance. Issue Management & RCA Identify, document, and resolve campaign execution issues through structured Root Cause Analysis (RCA) . Establish corrective and preventive actions to improve future campaign performance and reliability. Innovation & Continuous Improvement Drive operational efficiency by identifying and implementing process improvements in campaign management. Evaluate and onboard tools or automation solutions to streamline workflows and reduce manual effort. Share marketing operations best practices across teams and support knowledge-sharing initiatives.

We are seeking a dynamic and detail-oriented Digital Marketing & Campaign Operations Specialist to join our team, supporting a leading FinTech client. This is a client-facing role that involves close collaboration with cross-functional stakeholders across geographies , including marketing, legal, compliance, and technology teams. The ideal candidate will bring deep expertise in digital campaign management , issue resolution (RCA) , process innovation , and a strong understanding of global data privacy regulations including GDPR, CCPA, and CAN-SPAM . You will play a pivotal role in ensuring all marketing initiatives are executed efficiently, compliantly, and in alignment with business goals. Key Responsibilities Client & Stakeholder Management Serve as the primary point of contact for the FinTech client for campaign operations. Collaborate with stakeholders across regions including marketing, legal, product, analytics, and external agencies. Translate client requirements into actionable campaign plans and ensure timely execution. Compliance & Data Privacy Ensure all digital marketing initiatives are compliant with GDPR , CCPA , CAN-SPAM , and other global privacy regulations. Implement and maintain consent management processes and unsubscribe mechanisms across channels. Partner with legal and data privacy teams to keep compliance documentation and audit trails current. Issue Management & RCA Identify, document, and resolve campaign execution issues through structured Root Cause Analysis (RCA) . Establish corrective and preventive actions to improve future campaign performance and reliability. Innovation & Continuous Improvement Drive operational efficiency by identifying and implementing process improvements in campaign management. Evaluate and onboard tools or automation solutions to streamline workflows and reduce manual effort. Share marketing operations best practices across teams and support knowledge-sharing initiatives. Technical and Functional Skills: 6+ years of experience in digital marketing with exposure to process excellence. Strong understanding of CAN-SPAM, GDPR, and global marketing compliance standards. Experience with marketing automation tools and CRM platforms. Analytical mindset with proficiency in tools like Google Analytics, Tableau, or Power BI. Excellent communication, stakeholder management, and project leadership skills.

Functional Support Perform detailed business impact analysis for campaign and customer data issues. Provide techno-functional support for transactional template management and campaign data segregation. Maintain and optimize data aggregations to support customer segmentation and targeting. Incident Management Troubleshoot and resolve platform/application issues related to configuration and integrations. Collaborate with internal teams and external partners to ensure timely resolution of incidents. Service Requests Execute configuration changes for new integrations, email management, and template creation. Support business teams with platform setup and customization requests. Problem Management Conduct Root Cause Analysis (RCA) for recurring incidents and document findings. Recommend and implement preventive measures to reduce future occurrences. Monitoring Monitor APIs, workflows, and data extracts to ensure platform performance and data accuracy. Proactively identify and address anomalies or performance issues. Data Fixes Perform data corrections and compliance-related updates, including DSAR (Data Subject Access Requests). Enhancements Support onboarding of new partners and connectors. Assist in the development and deployment of new dashboards and reporting tools. Required Skills & Qualifications: Bachelor's degree in Computer Science, Information Systems, or a related field. 3+ years of experience in software support customer data platforms Epsilon PeopleCloud. Strong understanding of customer data management, campaign operations, and platform configuration. Experience with incident and problem management tools (e.g., ServiceNow, Jira). Familiarity with API monitoring, workflow automation, and data extract processes. Excellent analytical, communication, and collaboration skills

We are a technology-led healthcare solutions provider with a purpose to enable healthcare organizations to be future-ready. Indegene offers accelerated global growth opportunities for individuals who are bold, industrious, and nimble. At Indegene, you will experience a unique career journey that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. If you are looking to kickstart your career, the first few years are crucial in shaping your professional journey. Indegene promises a differentiated career experience where you will work at the intersection of healthcare and technology and be mentored by industry experts. Join us on a global fast-track career journey aligned with Indegene's high-speed growth. As a Project Associate at Indegene, your key responsibilities include managing and improving overall project profitability and budgets, achieving high client satisfaction through independent project execution, enhancing proposal quality, managing project costs and revenue projections, anticipating client-side bottlenecks, and managing multiple projects simultaneously. Additionally, you will lead multifunctional teams, secure assets, generate cross-selling opportunities, and build sales leads. To qualify for this role, you should have 5-8 years of experience with a B.E/B.Tech/B.Sc./BCA degree along with an MBA/PGDM. Experience in Project and Operations Management, Account Management, Service Management, Business Analysis & Consulting, Client Servicing in Digital Analytics and Campaign Operations is required. Prior experience with projects involving Google Analytics, Adobe Analytics, Salesforce would be beneficial. Strong people management skills, excellent written and oral communication/presentation skills, and a passion for networking and staying updated with the latest technical/scientific developments are essential. At Indegene, we provide equal opportunity for all candidates. If this opportunity excites you, apply now to be part of a purpose-driven organization that is shaping the future of healthcare technology.,

As a Salesforce Marketing Cloud Campaign Operations Specialist at FIS, you will be responsible for designing, developing, executing, and monitoring marketing campaigns to support the financial and business objectives of the organization. Collaborating with Product Marketing teams, you will establish and follow best practices for campaign creation, delivery, and follow-up using Salesforce Marketing Cloud. Your success in this role will depend on your ability to develop a standardized approach to campaign management that aligns with FIS's goals. Your key responsibilities will include: - Collaborating with marketing teams to design and execute multi-channel marketing campaigns - Utilizing Salesforce Marketing Cloud to create, manage, and optimize email and digital campaigns - Monitoring campaign performance and providing actionable insights for continuous improvement - Conducting quality checks on campaign assets to ensure accuracy and compliance with brand standards - Troubleshooting and resolving issues related to campaign execution - Standardizing the approach to campaign management in partnership with sales and product marketing teams - Working with Marketing teams to determine business objectives, messaging, target audience, and stakeholders for each campaign - Managing project workflows using Workfront to ensure timely delivery of campaign builds and adherence to deadlines - Coordinating with cross-functional teams to facilitate smooth communication and project execution - Providing training and support to team members on Salesforce Marketing Cloud best practices To be successful in this role, you should have: - Experience with campaign operations activities within Salesforce Marketing Cloud - In-depth working knowledge of Salesforce Marketing Cloud, Workfront, and optionally Microsoft Dynamics - Strong analytical skills for sales and marketing data analysis - Proficiency in creating emails, landing pages, forms, data extensions, automations, SQL queries, and ampscript within Salesforce Marketing Cloud - Thorough understanding of CRM and marketing automation solutions - Detailed knowledge of HTML, CSS, JavaScript, and ampscript - Strong relationship-building skills with marketing and sales functions - Change management, problem-solving, time management, and project management abilities - Familiarity with campaign performance reporting and best practices in lead life-cycle and campaign management - General understanding of the financial services industry and digital marketing practices Education Requirements: - Bachelor's degree or equivalent combination of education, training, or work experience - Master's degree or MBA preferred but not required At FIS, we offer you a range of benefits to support your lifestyle and wellbeing, a diverse job with various responsibilities, an international work environment with an innovative team, personal development opportunities, and a collaborative, flexible, and respectful work environment.,

As AVP, Campaign Operations Manager at Synchrony Financial, India, you will play a crucial role in driving the evolution of campaign operations within the Growth Marketing team. Collaborating closely with internal stakeholders, you will lead the transformation of campaign methodologies towards personalized, end-to-end consumer journeys utilizing data, automation, and Gen AI technologies. Your primary focus will be to embed a consumer-first mindset into the marketing operations framework. Your key responsibilities will include: - **Campaign Process Discovery:** Analyzing existing campaign processes to identify transformation opportunities. - **Journey Planning through Collaboration:** Co-creating journey-based strategies aligned with business objectives. - **Lead Campaign Transformation:** Designing digitally-enabled, personalized campaign operations for engaging consumers. - **Journey Design and Execution:** Managing consumer journeys in marketing platforms for real-time responsiveness. - **Cross-Functional Collaboration:** Partnering with MarTech teams to integrate personalization into campaigns. - **Scalable Frameworks:** Developing templates and playbooks for journey orchestration success. - **Innovation and Best Practices:** Implementing modern campaign methodologies and personalization strategies. - **Team Enablement:** Mentoring and upskilling team members on consumer-centric execution. **Required Skills/Knowledge:** - 8+ years of experience in digital marketing and campaign operations, preferably in financial services. - Strong background in consumer journey design and omnichannel campaign delivery. - Proficiency with Customer Data Platforms and marketing automation tools. - Hands-on experience with SAS, SQL, and real-time journey orchestration. - Ability to communicate effectively and influence stakeholders at all organizational levels. **Desired Skills/Knowledge:** - Working knowledge of Gen AI applications in marketing operations. - Experience in driving change within complex marketing ecosystems. - Strong project management and analytical skills with a focus on business impact. - Creative thinking abilities and experience with statistical analytics platforms. **Eligibility Criteria:** - Bachelor's Degree with 8+ years of IT experience or 10+ years of Marketing experience in the financial domain. **Work Timings:** 2 PM to 11 PM IST As an internal applicant, ensure you meet the mandatory skills criteria before applying and inform your manager and HRM. Update your professional profile on Workday and ensure no corrective action plans are in place. Eligible L9+ employees can apply for this role. (Level / Grade: 9),

As a Campaign Operations Manager at Egnyte, you will play a crucial role in supporting the day-to-day execution of marketing automation programs to align with company objectives. Your responsibilities include setting up and maintaining email, webinar, live event, virtual event, and integrated marketing programs within Marketo and Salesforce. You will work closely with the Manager of Campaign Operations and collaborate with various teams to ensure successful execution of marketing strategies. Your main duties will involve developing, executing, and analyzing Marketo and Salesforce Campaigns for different Marketing Channels, such as Content Syndication, Virtual Events, Physical Events, Webinars, Email Sends, and Nurture campaigns. You will need to have an advanced understanding of Marketing Channels and how they fit into the overall Scoring and Lifecycle within Marketo and Salesforce. Additionally, you will oversee the creation and upkeep of detailed documentation for campaign processes and Marketo program builds while ensuring quality assurance and project management through Asana. To excel in this role, you are required to hold an Adobe Certified Expert - Marketo Engaged Business Practitioner certification and have a thorough understanding of technologies like email creation platforms, webinar platforms, chatbots, email verification tools, virtual event platforms, and CRM systems. Basic knowledge of HTML for Marketo Landing Page and Email builds is a plus. You should be able to work overlapping with U.S. working hours and possess strong analytical skills, attention to detail, and a collaborative mindset. The ideal candidate will have more than 3 years of experience in campaign operations, with hands-on expertise in Marketo, Salesforce, and Asana. A minimum of a Bachelors degree in Any Stream is required, with Marketing/Technology qualifications considered advantageous. Proficiency in MS Office Suite, Google Applications, and excellent written and verbal communication skills are essential for this role. At Egnyte, we offer competitive salaries, medical insurance, fully paid premiums for life insurance, flexible hours, mental wellness platform subscription, and gym reimbursement. We value diversity, equity, and inclusion, and strive to create an inclusive workplace where every employee is encouraged to bring their authentic selves to work. Join us at Egnyte and be a part of a team that celebrates differences and thrives on diversity for the betterment of our company and community.,

We are looking for a dynamic and results-oriented individual to fill the role of AD/Director/VP - Business/Brand. In this position, you will be tasked with leading the vision and developing the strategy for enhancing user engagement, marketing, and retention for our esteemed clients. Your responsibilities will include driving user engagement, improving engagement metrics, and nurturing a lively and dedicated player community. As the leader in this role, you will be in charge of overseeing and expanding our centralized campaign operations team to ensure the successful implementation of all engagement and retention initiatives. The ideal candidate should have a minimum of 8 years of experience in B2C product-based companies. This position is based in Gurugram and offers the opportunity to make a significant impact on our clients" user engagement and retention strategies.,

Qapita is a Pre-Series B Equity Management platform that supports over 2,000 companies across Asia, ANZ, and the US and manages $60B+ in equity value. The mission of Qapita is to "unlock the power of ownership" through various offerings such as Cap Table & ESOP Management, Valuations, Corporate Secretary, Fund Administration, and a Private Marketplace. Backed by notable VCs and marquee angel investors, including East Ventures, Vulcan Capital, Citibank, MassMutual Ventures, and Endiya Partners, Qapita is a rapidly growing company in the FinTech and Equity Management space. As a Marketing Operations Intern at Qapita, you will collaborate closely with the Marketing and Operations teams to drive data-driven marketing initiatives and optimize lead generation processes. This internship provides a hands-on experience with cutting-edge marketing technology and the potential for a transition to a full-time position based on performance. Key Responsibilities: - CRM Management: Ensure the maintenance and optimization of CRM systems for data accuracy, lead scoring, and seamless pipeline management across multiple business lines. - Advanced Reporting & Analytics: Create comprehensive marketing performance reports using advanced Excel functions, pivot tables, and data visualization to track key performance indicators (KPIs) and campaign effectiveness. - Lead Generation & Qualification: Execute multi-channel lead generation campaigns, qualify inbound leads, and assist the sales team with prospect research and outreach coordination. - Marketing Automation: Utilize AI-powered tools like Clay for prospect research, data enrichment, and automated outreach sequences to scale marketing operations. - Campaign Operations: Support end-to-end campaign execution including audience segmentation, A/B testing, performance tracking, and optimization recommendations. - Data Management: Maintain marketing databases, ensure data hygiene, and establish automated workflows to streamline marketing processes. Job Requirements: - Previous internship experience in B2B SaaS, Marketing Operations, or similar growth-focused roles is preferred. - Advanced proficiency in Excel including complex formulas, pivot tables, and data analysis functions. - Experience with CRM platforms (Freshsales, HubSpot, or similar) and marketing automation tools. - Familiarity with AI tools like Clay, Apollo, or similar prospecting and data enrichment platforms. - Strong analytical mindset with the ability to interpret data and provide actionable insights. - Excellent attention to detail and organizational skills. - Minimum full-time commitment of 3 months with a strong potential for full-time employment. - Able to work 5 days a week at the office in Hyderabad. Joining Qapita offers the opportunity to learn from experienced leaders in FinTech, Equity Management, and the Startup Ecosystem. You will gain hands-on experience with a modern marketing technology stack and AI-powered tools, with a clear path to full-time employment based on performance and business needs. Additionally, you will have meaningful exposure to multiple functions within a fast-growing global B2B tech startup. To apply for the Marketing Operations Intern position at Qapita, please send your resume to zaid.ahmad@qapita.com. While a cover letter is not required, we encourage you to highlight in your application why you are a strong fit for the role. Only shortlisted candidates will be contacted.,

Job Description: As the Project & Delivery Manager in the Loyalty department of our Corporate Function based in Mumbai, your primary responsibility will be to oversee project implementation, service delivery, and operations. You will play a crucial role in enhancing redemption and engagement through various platforms like health & wellness, EMI, and others. Your key roles and responsibilities will include owning Redemption CatLog, inventories, and P&L, tracking and analyzing data regularly to make strategic decisions, launching additional platforms, creating rules and processes for listing products and partnerships, defining product display priorities and pricing guardrails, collaborating with product and design teams to optimize user experience, and working with multiple teams to develop PBLP Construct. Additionally, you will be involved in customer excellence and contact center management. You will also be responsible for forming project and service documents, managing campaign operations, and overseeing voucher management in alignment with defined SOPs. Supervising alliance operational activities such as vendor management, liaison with procurement, reconciliation of offer invoices, and handling escalations will also be part of your secondary responsibilities. To qualify for this role, you should hold an MBA (tier 1) or a Bachelor of Technology (tier 1) with 5-10 years of experience in Project Management, Delivery, and Operations. Ideally, you should have a background in E-Commerce or Banking with at least 2-3 years of experience in CRM, Customer Service, and Operation Delivery focusing on building 1:1 relationships between stores and consumers. Strong analytical skills, the ability to manage multiple activities with attention to detail, and proficiency in Excel, PowerPoint, Word, and related Microsoft suite products are essential. Success in this role will be measured by key metrics related to project tracking, service delivery, and marketing campaigns. If you are proactive, detail-oriented, and possess the necessary skills and experience, we invite you to be a part of our dynamic team dedicated to driving loyalty and engagement in our organization.,

As a Digital Marketing Associate at Zeta's Marketing Operations team in Hyderabad office, you will play a crucial role in building and managing multiformat digital campaigns using various tools. Your responsibilities will include designing, setting up, and testing technically complex campaigns, collaborating with creative resources and internal stakeholders, and overseeing end-to-end campaign operations. Your contribution will be vital in ensuring operational excellence, driving results consistently, and enhancing processes for optimal performance. You should possess excellent communication skills, both written and verbal in English, along with exceptional organizational abilities to handle multiple requests, changes, and conflicting priorities efficiently. Your analytical skills and reporting capabilities will be essential in monitoring campaign performance and making data-driven decisions. A mindset of ownership, teamwork, and a strong focus on testing and quality assurance will be key attributes for success in this role. Additionally, familiarity with HTML and CSS would be advantageous. The ideal candidate for this position would be an MBA fresher or a B.Tech graduate in computers. Previous experience of 1-2 years in Digital Marketing or IT operations would be beneficial in excelling in this role. The role will require working in shifts from 8 PM to 4 AM IST. Zeta Global is a data-powered marketing technology company renowned for its innovative solutions and industry leadership. Leveraging a vast proprietary data set and Artificial Intelligence, Zeta enables personalized consumer experiences that drive business growth for its clients. The Zeta Marketing Platform empowers leading brands worldwide with comprehensive marketing programs across various digital channels, including Email, Display, Social, Search, and Mobile. Joining Zeta Global offers you the opportunity to be part of a dynamic team that values innovation, collaboration, and excellence. If you are passionate about leveraging technology to deliver impactful marketing solutions and are eager to contribute to a forward-thinking organization, we welcome you to explore this exciting opportunity and be a part of the Zeta family. For further information or assistance, feel free to reach out to us.,

We are looking for a dynamic and results-oriented individual to take on the role of AD/Director/VP - Business/Brand. In this position, you will be tasked with leading the vision and developing the strategy for user engagement, marketing, and retention for our esteemed clients. Your primary responsibilities will include driving user engagement, improving engagement metrics, and nurturing a lively and dedicated player community. As a key leader in the organization, you will be in charge of overseeing and expanding our centralized campaign operations team to ensure the successful implementation of all engagement and retention initiatives. The ideal candidate should have a minimum of 7 years of experience specifically in B2C product-based companies. The job location for this position is either Gurugram or Bangalore, providing the opportunity to work in vibrant and dynamic tech hubs. If you are passionate about driving user engagement, fostering customer loyalty, and leading high-performing teams, we encourage you to apply for this exciting opportunity.,

We are searching for a detail-oriented and proactive Affiliate Delivery Manager (Publisher Side) to oversee the implementation and effectiveness of affiliate campaigns with our publisher partners. As the Affiliate Delivery Manager, your primary responsibility will be to guarantee the smooth delivery, tracking, and reporting of performance-based marketing campaigns across different publishers, influencers, and media partners. The perfect candidate for this role will possess expertise in affiliate marketing campaign operations, exceptional coordination abilities, and a data-focused strategy for enhancing campaign delivery.,

Incident Management Troubleshoot and resolve platform application issues related to configuration and integrations Collaborate with internal teams and external partners to ensure timely resolution of incidents Service Requests Execute configuration changes for new integrations email management and template creation Support business teams with platform setup and customization requests Problem Management Conduct Root Cause Analysis RCA for recurring incidents and document findings Recommend and implement preventive measures to reduce future occurrences Monitoring Monitor APIs workflows and data extracts to ensure platform performance and data accuracy Proactively identify and address anomalies or performance issues Data Fixes Perform data corrections and compliance related updates including DSAR Data Subject Access Requests Enhancements Support onboarding of new partners and connectors Assist in the development and deployment of new dashboards and reporting tools Required Skills Qualifications Bachelors degree in Computer Science Information Systems or a related field Specialist or having work experience in customer data platform in any of CDP tools like Epsilon Adobe Salesforce Work experience with developing and managing API integrations with all data consumers in client side for marketing needs Specialist in Data bricks architecture with mandatory 23 yrs of experience in supporting and analyzing large datasets to identify trends patterns and provide insights Proficiency in SQL management and experience in maintaining reporting and analytics Candidate should have good experience in Service Management handling Major Incident Management and release management for customers Collaborate with cross functional teams to understand business requirements and deliver solutions on data needs Analyzing data from various data sources including structured and unstructured data including PII data from customer first party data system Knowledge in Power BI Tableau integrations and upstreamdownstream integrations Developing dashboards and ensure data accuracy and reliability in all reporting Experience with cloud platform and understanding of data governance and security best practices Experience in analyzing data errors and apply fixes by maintaining data quality standards Coordinate with Data scientists and implement machine learning models on Data bricks platform Implement data lake solutions and provide insights on optimized data storage solutions Proficiency in Data bricks workflow schedulers and Effectively communicate to stakeholders and influence the decisions based on data insights 3 years of experience in software support customer data platforms Epsilon People Cloud Strong understanding of customer data management campaign operations and platform configuration Experience with incident and problem management tools eg ServiceNow Jira Familiarity with API monitoring workflow automation and data extract processes Excellent analytical communication and collaboration skills

Role & responsibilities Job Title : Project Manager Location : [Remote/Hybrid] Employment Type : [Full-time] Role Summary: The Project Manager will lead and orchestrate cross-functional digital initiatives spanning marketing technology, web enhancements, personalization, analytics, and UX/UI improvements. This role requires a self-starter who can independently manage complex workstreams, remove blockers, and ensure timely delivery. Key Responsibilities: Manage and track multiple digital projects across workstreams with clear timelines, milestones, and ownerships. Act as the single point of contact across stakeholders including product, marketing, UX, analytics, and engineering. Coordinate intake, scoping, sprint planning, resourcing, and progress reporting. Monitor and mitigate project risks; proactively resolve blockers to maintain momentum. Ensure alignment between digital strategies, martech capabilities, and delivery plans. Report regularly on project health, KPIs, and roadmap alignment to senior leadership. Must-Have Skills & Experience: 5+ years of experience in digital project management or program delivery roles. Strong understanding of web ecosystems, martech tools, campaign operations, and digital workflows. Familiarity with tools like JIRA, Confluence, Aha!, Workfront or Asana. Experience in stakeholder management, timeline planning, reporting, and coordination across cross-functional teams. Excellent communication, problem-solving, and organizational skills. Preferred candidate profile