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Embee Software
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Assistant Manager - Digital Marketing

Assistant Manager - Digital Marketing

Embee Software

5 years

0 Lacs

gurgaon haryana india

Posted:1 day ago| Platform:

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Skills Required

marketing crm management creativity analytics drive pipeline support reporting ads targeting testing capture

Work Mode

On-site

Job Type

Full Time

Job Description

Experience:

5 years

Role Overview

We are looking for a performance-driven Assistant Manager ~ Digital Marketing who will lead the execution of Lead Generation Campaigns, Account-Based Marketing (ABM), and CRM-based lead management. This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.You'll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting. You will also serve as CRM admin for lead hygiene and reporting.

Key Responsibilities

Digital Campaigns & Lead Generation (30 PERCENT )

Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, Linkedin, and industry platforms.
Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.
Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).
Collaborate with sales for audience targeting, message alignment, and lead feedback.
Conduct A/B testing on ad creatives, CTAs, and landing pages.

Lead Management & CRM Administration (25 PERCENT )

Own the lead journey in CRM from capture to closure.
Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams.

Location:

Gurugram, India

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Assistant Manager - Digital Marketing