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IndiGo (InterGlobe Aviation Ltd)
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Assistant Manager - Digital Marketing

Assistant Manager - Digital Marketing

IndiGo (InterGlobe Aviation Ltd)

0 years

0 Lacs

gurgaon haryana india

Posted:2 days ago| Platform:

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Skills Required

marketing planning communication analyze data segmentation analytics content html reports management compliance collaboration testing automation mapping personalization certifications hubspot salesforce certification

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Oversee planning and execution of transactional and promotional communication (Email, SMS,Push, Rich SMS, WhatsApp).
Ensure all communications align with brand messaging.
Analyze performance data to develop customer segmentation strategies.
Collaborate with analytics team to identify trends and opportunities for optimization.
Work with designers, content creators, and HTML developers to deliver engaging email content.
Optimize content for multiple channels and devices.
Provide insights and prepare reports for senior management on campaign effectiveness.
Convert static creatives into dynamic emailers (HTML).
Develop and manage AMP mailers for interactive experiences.

Required Skills / Must-Have

Proven experience in email marketing.
Strong analytical skills and ability to make data-driven decisions.
Hands-on experience with email marketing platforms and segmentation tools.
Knowledge of compliance standards in digital communication.
Good communication and collaboration skills.
Experience with A/B testing, automation, user journey mapping, and data analysis.
Proficiency in HTML for emailers.
Demonstrated expertise in AMP mailers (mandatory).

Nice-to-Have / Preferred Skills

Familiarity with emerging marketing automation tools.
Exposure to personalization frameworks for customer journeys.
Experience in aviation, travel, or e-commerce industries.

Education & Qualifications

Preferred: Bachelor’s degree in Marketing, Business, or a related field.Secondary: Bachelor’s degree in Communication, Digital Media, or equivalent with relevantexperience.

Certifications / Licenses

Certifications in email marketing platforms (HubSpot, Salesforce Marketing Cloud, AdobeCampaign) preferred.Google Analytics or equivalent certification (preferred).

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Assistant Manager - Digital Marketing