Assistant Manager - Digital Marketing

Roles & Responsibilities:

• Lead the marketing team to develop and implement strategies that increase revenue, ROI, and market presence.
• Align marketing efforts with overall business goals and evolving customer needs.
• Manage and mentor the Digital Marketing team
• Collaborate with sales, operations, and customer service teams to ensure consistent messaging and a unified customer experience.
• Oversee lead generation, assignment, and follow-up workflows.
• Utilize CRM to efficiently track and manage lead conversions.
• Plan and execute digital campaigns across platforms like Google, Facebook, and Instagram.
• Monitor campaign performance and adjust strategies for maximum lead generation and engagement.
• Direct content creation for web, social, and other channels to enhance brand identity and visibility.
• Manage company’s digital assets and social media platforms.
• Organize and promote seminars, webinars, and outreach programs for lead generation and brand building.
• Handle influencer partnerships to improve engagement and online reach.
• Manage media relations, secure press coverage, and foster journalist relationships for positive brand exposure.
• Track KPIs and marketing analytics to continuously improve campaign effectiveness, ROI, and retention.
• Report key insights, performance summaries, and strategic recommendations to the Management.

Requirements:

• Bachelor's/Master’s degree in Marketing, Business, or related field
• Proven experience in strategic marketing leadership
• Strong knowledge of digital marketing tools and CRM systems (e.g., Zoho, Google Ads, Meta Business Suite)
• Excellent team management, communication, and collaboration skills
• Ability to analyze data and derive actionable insights
• Experience in event planning, influencer management, and media handling

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Experience:

• total work: 5 years (Preferred)
• Digital marketing Management: 5 years (Preferred)

Work Location: In person