You are looking for a dynamic and motivated Digital Marketing Specialist to join your team. In this role, you will be responsible for planning and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads. You should be a creative thinker with a strong analytical mindset and a passion for staying updated on the latest trends in digital marketing. Your responsibilities will include revenue growth and campaign execution, where you will plan and execute digital marketing campaigns focused on increasing online sales. You will drive ROI-focused strategies across Meta (Facebook & Instagram), Google Ads, and other performance channels, as well as manage and grow D2C sales through owned platforms and performance channels. You will oversee the end-to-end management of the Shopify store, ensuring seamless performance, intuitive navigation, and mobile optimization. Regularly updating and maintaining product listings, banners, landing pages, and collections in alignment with campaigns and launches will be part of your duties. Collaborating with developers/designers to implement UI/UX enhancements and improve the overall conversion rate (CRO) is essential. You will also integrate and manage Shopify apps related to reviews, upsell/cross-sell, loyalty, subscriptions, and customer support. Managing on-page and off-page SEO strategies to improve organic visibility will be crucial. Utilizing tools like Google Analytics, Google Tag Manager, and Shopify analytics to track performance and generate insights is also part of your role. You will create reports to monitor KPIs, analyze user behavior, and suggest data-driven improvements. Collaborating with content and creative teams to align marketing campaigns across digital touchpoints and ensuring consistent messaging and tone of voice across channels are important tasks. Planning and executing email marketing campaigns, as well as retention-driven marketing campaigns to boost repeat purchase rate, customer lifetime value (CLV), and brand loyalty, will be key responsibilities. To be successful in this role, you should have proven experience (4+ years) in digital marketing, hands-on experience with Shopify, proficiency in Meta Business Manager, Google Ads, GA4, and other digital marketing tools. A strong analytical mindset, the ability to work independently, manage multiple projects, and meet deadlines, as well as excellent communication and collaboration skills are necessary.,
As a Senior Sales Executive at PAC Cosmetics Pvt. Ltd., your primary responsibility will be to drive distributor sales and lead the sales team effectively. You will play a crucial role in managing and expanding the distributor network, fostering strong client relationships, and ensuring seamless coordination between internal teams and distributors. Your guidance and motivation will be essential in helping the sales team achieve performance goals and contribute to the overall growth of the brand. Your key responsibilities will include handling day-to-day distributor sales operations for PAC products in designated regions, nurturing existing distributor relationships, and attracting new distributors in emerging markets. Meeting monthly/quarterly sales targets and key performance indicators (KPIs) will be a priority, along with resolving distributor and customer queries promptly. Collaboration with internal teams such as supply chain, marketing, and customer care will be necessary to address distributor needs effectively. Additionally, you will be tasked with overseeing the sales team, providing leadership, training, and support to junior members, and ensuring a high level of motivation to drive sales performance. Monitoring distributor performance, stock levels, and sales trends, as well as preparing and sharing regular sales reports and market feedback will be part of your routine activities. Representing the brand professionally and maintaining consistent brand visibility will also be a key aspect of your role. The ideal candidate for this position should hold a graduate degree in Business, Marketing, or a related field, with an MBA being preferred. Prior experience in the beauty, cosmetics, or FMCG industry will be advantageous. Excellent communication, interpersonal, negotiation, and relationship management skills are essential, along with a proven track record in distributor/channel sales. The ability to handle multiple clients and distributors efficiently, strong problem-solving skills, and self-motivation with a focus on results are qualities that will contribute to your success in this role. Proficiency in MS Excel, CRM tools, and reporting will be beneficial for carrying out your responsibilities effectively.,
We are seeking an experienced and strategic HR Manager to oversee all aspects of human resources practices and processes within our organization. The ideal candidate will lead initiatives that promote a positive work culture, attract and retain top talent, and ensure compliance with employment laws. This role involves developing and implementing HR strategies aligned with the company's goals, managing the recruitment process, and providing guidance on performance management, employee relations, and organizational development. Key Responsibilities: Lead the end-to-end recruitment process, including sourcing, interviewing, and onboarding. Collaborate with department heads to understand hiring needs and ensure timely recruitment. Build a strong employer brand to attract top talent. Foster a positive work environment through employee engagement initiatives and culture-building activities. Address and resolve employee concerns, ensuring a fair and consistent approach to conflict resolution. Conduct regular employee feedback surveys and propose improvements. Develop and oversee performance management systems, ensuring regular evaluations and feedback processes. Implement strategies for employee development, including training programs and career progression plans. Guide managers in setting performance goals and conducting appraisals. Ensure compliance with labor laws and company policies. Review and update HR policies and procedures in line with legal requirements and business needs. Oversee the management of employee records and HR documentation. Identify training needs and partner with department heads to implement effective learning and development programs. Promote continuous learning through workshops, seminars, and skill development programs. Oversee payroll processing and ensure timely disbursement of salaries and benefits. Administer employee benefits programs (e.g., health insurance, retirement plans). Conduct salary benchmarking to maintain competitive compensation packages. Monitor key HR metrics, such as turnover rates, time-to-fill positions, and employee satisfaction. Provide regular HR reports to senior management and make data-driven recommendations for improvements. Qualifications: Bachelor’s degree in Human Resources, Business Administration, or related field (Master’s degree preferred). Minimum of 5 years of experience in an HR managerial role. Thorough knowledge of employment laws and HR best practices. Strong interpersonal and communication skills. Ability to handle sensitive information with confidentiality. Proven experience in conflict resolution and employee relations. Proficiency in HR software and Microsoft Office suite.
This is a full-time role for a PAC Cosmetics - Influencer Marketing position located in Goregaon. As a member of the Influencer Marketing team, you will be responsible for developing and executing influencer marketing strategies and creative campaigns to promote our products. Your role will involve identifying and building relationships with prominent influencers and thought leaders, attending relevant networking events, developing content ideas, and researching industry experts, competitors, target audience, and users. You will collaborate with influencers, manage partnerships, track campaign performance, and identify new opportunities to expand our reach. Your creativity, strategic thinking, and knowledge of the beauty industry will be crucial in driving our brand's success. Additionally, you will brainstorm new, creative approaches to influencer campaigns, stay updated on emerging trends and technologies, and work closely with the marketing team to create and coordinate cross-channel marketing strategies. Requirements: - Bachelor's degree in Marketing, Communications, Business, or related field. - Proven experience of 3+ years in influencer marketing, preferably within the beauty or fashion industry. - Strong understanding of social media platforms, influencer landscape, and emerging trends. - Excellent communication, negotiation, and interpersonal skills. - Analytical mindset with the ability to interpret data and derive actionable insights. - Creative thinker with a passion for storytelling and brand building. - Detail-oriented with the ability to manage multiple projects simultaneously. - Familiarity with influencer marketing tools and platforms (e.g., Influencer Marketing Platforms, social media Analytics Tools) is a plus. - Knowledge of legal and compliance considerations in influencer marketing is desirable.,
As a Social Media Manager, you will play a crucial role in enhancing our brand presence and engagement with our target audience. Your responsibilities will include conducting research on current benchmark trends and audience preferences, devising and executing social media strategies that align with our business objectives, setting specific goals and measuring the return on investment. You will be responsible for generating, editing, and sharing compelling content on a daily basis across various platforms, including text, photos, videos, and news updates. Monitoring SEO performance and web traffic metrics will also be a key aspect of your role. Collaboration with other teams such as marketing, sales, and customer service is essential to ensure brand consistency and effective communication with followers. Managing social media account designs, engaging with followers, responding to queries promptly, and monitoring customer reviews will be part of your daily tasks. You will also be expected to suggest and implement new features to enhance brand awareness through promotions and competitions. Staying abreast of the latest technologies, trends in social media, and design tools is crucial to your success in this role. To excel in this position, it is preferred that you have at least 7+ years of proven work experience as a Social Media Manager, hands-on experience in content management, and excellent copywriting skills. Your ability to create engaging content in various formats, solid knowledge of SEO, keyword research, and Google Analytics, as well as familiarity with web design principles, will be highly valued. Strong communication skills, analytical thinking, and the ability to multitask effectively are key attributes for success in this role. A Bachelor's degree in Marketing or a related field is also desirable. If you are passionate about social media, creative content creation, and driving brand engagement through digital channels, we invite you to apply for this exciting opportunity.,