Assistant Manager - Digital Marketing
You are looking for a dynamic and motivated Digital Marketing Specialist to join your team. In this role, you will be responsible for planning and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads. You should be a creative thinker with a strong analytical mindset and a passion for staying updated on the latest trends in digital marketing. Your responsibilities will include revenue growth and campaign execution, where you will plan and execute digital marketing campaigns focused on increasing online sales. You will drive ROI-focused strategies across Meta (Facebook & Instagram), Google Ads, and other performance channels, as well as manage and grow D2C sales through owned platforms and performance channels. You will oversee the end-to-end management of the Shopify store, ensuring seamless performance, intuitive navigation, and mobile optimization. Regularly updating and maintaining product listings, banners, landing pages, and collections in alignment with campaigns and launches will be part of your duties. Collaborating with developers/designers to implement UI/UX enhancements and improve the overall conversion rate (CRO) is essential. You will also integrate and manage Shopify apps related to reviews, upsell/cross-sell, loyalty, subscriptions, and customer support. Managing on-page and off-page SEO strategies to improve organic visibility will be crucial. Utilizing tools like Google Analytics, Google Tag Manager, and Shopify analytics to track performance and generate insights is also part of your role. You will create reports to monitor KPIs, analyze user behavior, and suggest data-driven improvements. Collaborating with content and creative teams to align marketing campaigns across digital touchpoints and ensuring consistent messaging and tone of voice across channels are important tasks. Planning and executing email marketing campaigns, as well as retention-driven marketing campaigns to boost repeat purchase rate, customer lifetime value (CLV), and brand loyalty, will be key responsibilities. To be successful in this role, you should have proven experience (4+ years) in digital marketing, hands-on experience with Shopify, proficiency in Meta Business Manager, Google Ads, GA4, and other digital marketing tools. A strong analytical mindset, the ability to work independently, manage multiple projects, and meet deadlines, as well as excellent communication and collaboration skills are necessary.,
